Every marketplace names its ad metrics differently: Amazon reports ACoS, Flipkart reports ROI, Meesho reports CPO, Myntra bills through a Release Order and Blinkit counts ATCs. This glossary defines each term the way the platform uses it, with a formula, a worked rupee example and a note on what a good number looks like.
The metrics Amazon sellers filter and bid by, with the India angle: rupee examples and the Flipkart equivalent where one exists.
The ACoS at which an ad order earns nothing; equals your margin before ads.
Learn more →Orders divided by clicks, the rate that decides what a click can cost.
Learn more →How much of the top placement on a search term your ad owns.
Learn more →Hourly bid and budget scheduling, why Amazon has none built in, and Amazon Marketing Stream.
Learn more →Flipkart Ads Manager has its own vocabulary. These pages cover the mechanics, bidding and reports rather than the plain definition.
Revenue over spend as a multiple; how to convert it to ACoS and what beats break-even.
Learn more →Product Listing Ads: CPC versus Smart ROI, placements, keyword limits and reports.
Learn more →Product Contextual Ads: the banner format, creative approval and how it compares with PLA.
Learn more →Why Flipkart reserves wallet or payout money against live campaigns and how to release it.
Learn more →The prepaid budget document every Myntra PLA campaign draws from.
Learn more →Myntra's flagship sale and what it does to CPCs, Release Orders and returns.
Learn more →Cost per order: the metric behind Meesho's ROI Plus campaigns.
Learn more →Blinkit, Zepto and Swiggy Instamart report a funnel step Amazon does not, and bill banners on impressions.
This glossary stays on advertising. For the basics such as ACoS, TACoS, ROAS, CPC, CTR, match types and negative keywords, and for account and operations terms such as FSN, FBA, buy box, fill rate, seller tiers and GST on marketplace fees, Blooprint publishes a 45-term marketplace glossary on blooprint.in. The two are written to sit side by side: the blooprint.in glossary defines a term, and the pages here explain how it behaves inside the ad console and what to do about it.
When you are ready to act on these numbers across hundreds of keywords at once, the Amazon and Flipkart software pages show how BlooprintAI filters and updates them in bulk.
Filter every keyword by ACoS, CVR and spend, then change bids in bulk on Amazon India.
Learn more →Bulk PLA creation, placement bids, keyword control and reports Flipkart Ads Manager does not show.
Learn more →Enter ad spend and ad sales to get ACoS and ROAS in one step.
Learn more →Turn ad revenue and ad spend into the ROI multiple Flipkart shows, plus the ACoS it hides.
Learn more →AED bidding is setting cost-per-click bids in UAE dirhams on noon and amazon.ae. Formula, AED to rupee table, minimum budgets and a worked example.
Learn more →Amazon ads in India are billed per click in rupees plus 18% GST; agency data puts median CPCs at ₹7 to ₹19. What a month costs, with a ₹ example.
Learn more →Amazon ads UAE means Sponsored Products, Brands and Display on amazon.ae, billed per click in AED plus 5% VAT. Formats, budgets and an AED example.
Learn more →Amazon DSP in advertising is Amazon's demand-side platform for programmatic display, video and audio ads on CPM. Not the delivery partner scheme.
Learn more →Amazon Marketing Stream is an Amazon Ads API feed that pushes hourly Sponsored ads data to an AWS account. What it contains and who needs it.
Learn more →Amazon PPC is pay-per-click advertising inside Amazon: Sponsored Products, Brands and Display ads billed only when a shopper clicks. Meaning and cost in ₹.
Learn more →Amazon Marketing Cloud (AMC) is Amazon Ads' clean room, where advertisers query event-level ad data with SQL. Who can use it, what it costs.
Learn more →ASIN targeting shows your Amazon ad on specific products' detail pages and beside them in search. Competitor ASIN targeting, bids and a ₹ example.
Learn more →An attribution window is the days after an ad click in which an order is credited to the ad. Amazon: 7 days for seller Sponsored Products, 14 for most.
Learn more →An auto campaign is an Amazon or Flipkart ad campaign where the platform picks the search terms and products to target. How it works, costs and when to use it.
Learn more →Bid optimization means raising or lowering CPC bids from performance data so each keyword pays what an order is worth. Formula, ₹ example, methods.
Learn more →Blinkit ads are paid placements in the Blinkit app, run from Brand Central: per-click Product Booster search ads and CPM banners. Formats and a ₹ example.
Learn more →Blinkit Brand Central is the Blinkit ads manager: the portal where brands create campaigns, fund the wallet and read reach and performance reports.
Learn more →Amazon Brand Metrics is a free Amazon Ads report for Brand Registry brands that sizes awareness, consideration and purchase in your category.
Learn more →Broad match shows your ad on searches containing your keyword's words in any order, plus variants and related terms. Meaning in Amazon ads, with an example.
Learn more →Budget pacing is how evenly a campaign spends its daily or monthly budget. Formula, worked ₹ example and how Amazon and Flipkart pace ad spend.
Learn more →Category targeting in Amazon ads places your ad on every product in a category, refined by brand, price and rating. Flipkart and Blinkit compared.
Learn more →Close match is the Amazon auto targeting group for searches closely related to your product. What it means, how it differs from loose match and how to bid.
Learn more →A daily budget is the average a campaign may spend per day. What a good daily budget for Amazon ads in India is, with a ₹ formula and floors.
Learn more →The default bid in Amazon advertising is the CPC bid an ad group applies to any keyword or target without its own bid. How it works and how to set it.
Learn more →Dynamic bids down only is an Amazon bidding strategy that lowers your bid when a click is less likely to convert and never raises it. Meaning and ₹ example.
Learn more →Dynamic bids up and down lets Amazon raise your bid by up to 100% at top of search and 50% elsewhere when a sale is likely. Formula and a worked ₹ example.
Learn more →Exact match shows your ad only when a search is your keyword or a close variant such as a plural. Amazon and Flipkart meaning, a ₹ example and when to use it.
Learn more →Fixed bids is the Amazon bidding strategy that uses your exact bid plus any placement adjustment in every auction, with no dynamic changes. Meaning and example.
Learn more →Flipkart ads credit is the balance your campaigns spend from: wallet top-ups, promotional credit and Advertise Now, Pay Later. How each works.
Learn more →Flipkart Ads Manager is the Seller Hub console where you run PLA and PCA campaigns, set bids, budgets and keywords, and read reports.
Learn more →Flipkart ad cost is set by auction, not a fixed rate card: PLA per click, PCA per 1,000 impressions, plus 18% GST. Typical ₹ CPCs by category.
Learn more →Flipkart Ads is Flipkart's advertising platform for sellers: PLA per-click product ads, PCA banners and brand ads. How it works, ₹ costs, GST.
Learn more →Flipkart brand ads are display placements, from PCA banners to homepage takeovers, that promote a brand rather than one listing. Formats and costs.
Learn more →A Flipkart CPC campaign is a PLA campaign where you set the cost-per-click bid per placement, not a target ROI. ₹ bid maths and when to use it.
Learn more →Keyword targeting in Flipkart ads lets a PLA campaign bid on chosen search terms in exact or phrase match, with 200 keywords and 200 negatives.
Learn more →A good ACoS for Amazon ads is any ACoS below your break-even ACoS, your margin before ads. Indian targets: 15% to 25% mature, 40% to 60% at launch.
Learn more →A good CTR for Amazon ads beats your own product's average; agency posts treat under 0.5% as weak on marketplace listings. Formula, example, fixes.
Learn more →A good ROAS is above your break-even ROAS, 1 divided by profit margin. Amazon India sellers often see 4 to 6x, Flipkart posts quote 5 to 8x. ₹ example.
Learn more →Impression share is your ad impressions divided by all impressions you were eligible for on a term. Amazon formula, worked example and how to raise it.
Learn more →Impressions are the number of times your ad was shown. What they mean in Amazon and Flipkart ads, how they relate to CTR, and why a campaign gets none.
Learn more →Keyword harvesting means moving converting search terms from auto or broad campaigns into their own exact keywords. How it works on Amazon and Flipkart.
Learn more →Loose match is the Amazon auto targeting group for searches only broadly related to your product. Meaning, a worked ₹ example, and when to lower or pause it.
Learn more →Manual targeting is a campaign where you choose the keywords, ASINs or categories and set a bid for each. How it differs from auto, with a worked ₹ example.
Learn more →Meesho ads are sponsored catalogue ads run from the Supplier Panel: you set a minimum ROI and daily budget from ₹100, and Meesho decides when to show them.
Learn more →Myntra ads are per-click Product Listing Ads (PLA) run from the Partner Portal against a prepaid release order, plus CPM banners. Setup, cost, ₹ example.
Learn more →PLA credits on Myntra are prepaid ad credits, usually the ₹15,000 or ₹25,000 onboarding charge returned to new sellers, spendable only on PLA campaigns.
Learn more →PLA full form in Myntra is Product Listing Ads: per-click sponsored tiles on Myntra search, category and product pages. Targeting, cost and ₹ example.
Learn more →Negative exact is a negative keyword that stops your ad on one exact search term and its close variants, and nothing else. Amazon meaning, example and use.
Learn more →Negative phrase is a negative keyword that blocks your ad on every search containing a phrase, in order. Amazon Ads meaning, example, and how it differs.
Learn more →Negative product targeting stops your Amazon ad showing on chosen ASINs or brands. What it means, where to add it, a ₹ example and when it saves money.
Learn more →New-to-brand (NTB) in Amazon Ads is an order from a shopper who has not bought your brand on Amazon in 12 months. Formula and ₹ example.
Learn more →Noon ads is noon's self-serve ad platform for UAE, KSA and Egypt: Product and Brand Ads per click, Display on CPM, paid in AED from weekly revenue.
Learn more →Noon sponsored products, called Product Ads (PLA on older pages), are per-click listing ads on noon search and product pages. Bids in AED, worked example.
Learn more →Phrase match shows your ad when a search contains your keyword's words in the same order, with extra words allowed around them. Meaning, examples and bidding.
Learn more →PPC automation is software that does repetitive pay-per-click work: bulk campaign creation, bid changes by filter or rule, negatives and reporting.
Learn more →PPC full form is pay per click: an ad model where you pay only when someone clicks. What PPC means in Amazon, Flipkart and quick commerce ads, with a ₹ example.
Learn more →Product targeting in Amazon ads targets products or categories instead of keywords, refined by brand, price and rating. How it works, ₹ example.
Learn more →Quick commerce ads are paid placements in Blinkit, Zepto and Instamart: per-click listings and CPM banners, served only where dark stores have stock.
Learn more →ROI in Meesho ads is attributed sales divided by ad spend, shown as a multiple such as 7, and the target in ROI Plus campaigns. Formula and break-even ROI.
Learn more →Rule-based bidding in Amazon ads changes bids automatically when a condition is met, such as ACoS above target. Amazon's version, tools and risks.
Learn more →Search term impression share is the share of impressions on one search term that your ad won, from Amazon's report of the same name. Formula and example.
Learn more →A keyword is what you bid on; a search term is what the shopper typed. The difference in Amazon and Flipkart ads, with an example and why it decides waste.
Learn more →Share of voice (SOV) in marketplace ads is your share of all ad impressions on a search term. Formula, ₹ example and how to measure it on Amazon.
Learn more →Shopsy ads are per-click sponsored product ads that Flipkart sellers run on Shopsy from the Flipkart Ads platform. How they work, cost and a ₹ example.
Learn more →A sponsored listing is a per-click product ad inside Blinkit, Zepto or Instamart search results, marked Sponsored. Meaning, cost per order, ₹ example.
Learn more →Search Query Performance (SQP) is an Amazon Brand Analytics report showing your brand's share of impressions, clicks and purchases per query.
Learn more →Substitutes and complements are the two product-page groups in an Amazon auto campaign: rival products and products bought with yours. Meaning and bidding.
Learn more →A suggested bid is the marketplace's estimate of the bid needed to win impressions for a target, shown with a range. What it means on Amazon and Flipkart.
Learn more →Swiggy Instamart ads are Item Boost sponsored listings, billed per click, and CPM banners that brands buy inside Instamart. Formats, costs, ₹ example.
Learn more →Top of search is the first row of sponsored ads on an Amazon results page. What the top of search bid adjustment does, its 0-900% range and a worked ₹ example.
Learn more →vCPM full form is viewable cost per mille: the cost of 1,000 viewable impressions, used by Amazon Sponsored Display for reach. Formula and ₹ example.
Learn more →Zepto ads are sponsored products and banners in the Zepto app, run on its Jarvis platform: per-click search ads and CPM banners. Costs and a ₹ example.
Learn more →Amazon India, Flipkart and Shopsy, Myntra, Meesho, and the quick commerce apps Blinkit, Zepto and Swiggy Instamart. Terms are grouped by the platform that uses them.
They are the same ratio turned around. Flipkart's ROI is revenue divided by spend as a multiple; Amazon's ACoS is spend divided by sales as a percentage. ROI 8 equals ACoS 12.5%.
In Blooprint's 45-term marketplace glossary on blooprint.in, which also covers account and operations terms. This glossary adds the platform-specific and calculated terms that sit on top of them.
Formulas and worked examples are ours. Where a range such as a CPC or a minimum comes from an agency or seller post rather than platform documentation, the page says it is reported by that source.
Join 500+ brands powered by our team with