Blinkit Brand Central is Blinkit's self-serve advertiser portal, the equivalent of an ads manager, at brands.blinkit.com. Brands log in to create Product Booster and other campaigns, set bids and budgets, top up the ad wallet and download the reach and performance reports that hold impressions, clicks, add-to-carts, orders and ROAS.
Brand Central is where a Blinkit campaign starts and ends. You pick the products, choose keyword or category targeting for Product Booster, set a bid and a daily budget, and decide whether to switch on Bid Booster, which lets Blinkit raise your bid by up to 50% for placements it predicts will convert. The wallet is prepaid, so campaigns stop when the balance runs out.
Reporting is split into a reach report and a performance report. Reach covers impressions and clicks by campaign and city; performance covers add-to-carts (ATCs), orders, sales and ROAS. The ATC column is specific to quick commerce and sits between clicks and orders, so a campaign with many ATCs and few orders points to stock or checkout problems rather than targeting.
Blinkit's public site for Brand Central is a shell page with almost no text, which is why sellers search for 'blinkit ads manager' and 'blinkit ads dashboard'; the portal itself is behind the login.
Worked example: a brand tops up ₹15,000 and runs Product Booster at an average ₹5 CPC. That funds about 3,000 clicks before the 18% GST on the invoice. If the performance report shows 360 ATCs and 240 orders, the ATC rate is 12% and the order rate is 8%; the 120 lost carts are the first thing to investigate.
Dashboard ROAS in quick commerce may be calculated on MRP rather than the price the shopper paid, so export the report and recompute on net realised value. A 4x dashboard ROAS can be closer to 2.5x after commission and discounts.
Reports refresh with a lag and campaigns take two to three days to settle, so weekly reads are more reliable than daily ones.
Login, roles and what each screen in Brand Central does.
Learn more →The formats, billing and metrics behind the portal.
Learn more →Why Brand Central reports add-to-carts before orders.
Learn more →Spend, sales and ROAS from every marketplace in one dashboard, with Excel export.
Learn more →It is Blinkit's advertiser portal, the Blinkit ads manager. Brands use it to create campaigns, set bids and budgets, fund the ad wallet and download reach and performance reports.
At brands.blinkit.com. You log in with the credentials of the brand or seller account that is live on Blinkit; the public page shows almost nothing until you sign in.
A reach report with impressions and clicks by campaign and city, and a performance report with add-to-carts, orders, sales and ROAS. Both can be exported.
Blinkit reporting appears in the BlooprintAI dashboard alongside Amazon and Flipkart. Creating and optimising Blinkit campaigns from BlooprintAI is marked coming soon.
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