Blinkit ads are run from the advertising section of the Blinkit seller portal at seller.blinkit.com, the dashboard sellers and tutorials call Brand Central. You log in with the brand's seller credentials; ads are available once the brand is onboarded and has live SKUs. Blinkit has offered self-serve ads since December 2022. This page covers access, the dashboard and the reports worth downloading.
There is one login for selling and advertising on Blinkit. Open seller.blinkit.com, sign in with the brand's credentials and go to the ads section. The public brands.blinkit.com page is a landing page with little on it; the working dashboard is behind the seller login. Searches for 'Blinkit ads manager' and 'Blinkit ads platform' land on the same thing.
If you cannot see ads, the brand is usually not yet fully onboarded, or no SKU is live in any city. Blooprint's guide to selling on Blinkit, Zepto and Instamart covers onboarding; this page assumes you are listed.
| Area | What you do | Note |
|---|---|---|
| Wallet | Add funds, see balance and credits | Listing deposits returned as ad credit show here, as reported by agency guides |
| Campaigns | Create Product Booster and other self-serve campaigns | Keyword or category targeting, bid, budget, cities |
| Keyword insights | Search volume and conversion by keyword before launch | Agency guides describe this as Blinkit's strongest planning tool |
| Reports | Reach and performance reports | Impressions; clicks, ATCs, orders, ROAS by SKU and city |
| Brand formats | Banners, shelves, brand store where self-serve | Larger placements are quoted by Blinkit's brand team |
A 2026 Brand Central tour video and agency walkthroughs show the same layout; names shift between releases, so follow the section, not the label.
The dashboard is reported to accept campaigns from ₹1,000; agency guides recommend ₹25,000 to ₹50,000 for a meaningful first month.
Ads serve only where the dark store has stock. Check fill rate by city first.
Start with your brand name and the three to five terms each SKU already sells on.
Limit to cities with healthy stock. Broad targeting spends in stores that run low.
Agency guides describe a learning period before cost per order settles.
Add two columns yourself: ROAS recomputed on selling price rather than MRP, and fill rate by city for the same week. The ATC glossary entry explains the add-to-cart metric and what a gap between ATCs and orders means.
BlooprintAI does not manage Blinkit ads yet; Blinkit is marked coming soon. Amazon and Flipkart ads are live today with official API connections.
Bulk campaign creation, bid and budget changes by filter, and search-term analysis for Amazon India and UAE. ₹14,999 per month, 7-day free trial, no card.
Learn more →The add-to-cart metric quick commerce apps report between clicks and orders, and what a good ATC rate looks like.
Learn more →Product Booster, recommendation, banners, shelves and brand store: what each is for and how it is billed.
Learn more →The stock, city, bid and learning-period checks when campaigns will not serve.
Learn more →The ads section of the Blinkit seller portal at seller.blinkit.com, signed in with the brand's seller credentials. Sellers and tutorials often call the dashboard Brand Central.
The name sellers and tutorials use for Blinkit's brand and ads dashboard, where you fund the wallet, create campaigns, research keywords and read reports.
Yes for Product Booster and several other formats, since December 2022. Larger banners and takeovers are sold through Blinkit's brand team.
The brand is usually not fully onboarded or has no live SKU. Staff logins may also lack ads permissions. Ask your category manager to confirm.
Not a public one for brands as of September 2026. Reports are downloaded from the dashboard.
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