Blinkit ad types fall into two groups. Product ads, chiefly Product Booster in search and recommendation ads beside related items, are self-serve and charged per click. Brand ads, Prime Banner, Brand Spotlight, Product Shelf, Brand Store and category takeovers, are charged per thousand impressions or as a fixed slot, often through Blinkit's team. Agency reporting consistently finds product ads earn the higher ROAS.
Format names below are as 2026 agency guides and Blinkit tutorial videos describe them. Blinkit renames placements often, so treat this as a map, not a rate card.
| Format | Group | Where it shows | Billing | Use |
|---|---|---|---|---|
| Product Booster | Product | Top and within search results and category lists | CPC | Orders from shoppers already searching |
| Recommendation ads | Product | 'You may also like' and cart suggestions | CPC | Cross-sell and basket building |
| Listing Spotlight | Product | Highlighted tile within a listing | CPC or fixed | Standing out in a crowded shelf |
| Product Shelf | Brand | A shelf of your SKUs on category or home | CPM or fixed | Range visibility |
| Prime Banner | Brand | Home screen banner | CPM or tenancy | Launches and festive pushes |
| Brand Spotlight | Brand | Brand unit in search or category | CPM | Brand search defence |
| E-com Shelf | Brand | Shelf in the broader catalogue feed | CPM | Awareness |
| Brand Store | Brand | Your own page within Blinkit | Package | Destination for banners |
Stories-style ads and category page takeovers also appear in 2026 tutorials. Blooprint's quick commerce ads guide sets Blinkit's formats beside Zepto's and Instamart's.
Product Booster is Blinkit's sponsored product. You choose SKUs, target by keyword or by category, set a bid and a budget, and pay per click. Keyword targeting catches shoppers who typed 'peanut butter'; category targeting shows the SKU as the shopper browses the spreads aisle. A Bid Booster option raises bids by up to 50% automatically in competitive moments, and new campaigns take 48 to 72 hours to settle, according to agency guides.
Recommendation ads put your SKU beside related items and in cart suggestions. On an app where the average session is a couple of minutes, being the suggestion when the shopper adds bread is often worth more than a top-of-search slot. Both formats report impressions, clicks, ATCs (add-to-carts) and orders.
Banners, shelves and the brand store buy attention rather than a click from an intent. They are priced per thousand impressions, reported by agencies at ₹80 to ₹250 CPM, or as a slot for a period, and larger placements are sold through Blinkit's brand team with deals quoted from about ₹75,000. Judge them on reach, brand search lift and new-customer share, not on the same ROAS as Product Booster. Blinkit has claimed a 2.8x brand search lift from its brand formats; that is the platform's number.
If you buy a banner, point it at a Brand Store and check the store has stock in the cities the banner runs in.
Keyword targeting on the terms your SKUs already rank for, plus your brand name. This is where agency reporting finds the highest ROAS.
If your SKU is bought with something else (chips with soft drinks, batteries with toys), recommendation placements are cheap reach.
Once keyword campaigns hold their ROAS, add category targeting for browsing shoppers.
Banners and shelves when you have stock everywhere they run and a launch or festive moment to support.
BlooprintAI does not manage Blinkit ads yet; Blinkit is marked coming soon. Amazon Sponsored Products and Flipkart PLA, the marketplace equivalents of Product Booster, are supported today.
Create PLA campaigns in bulk, filter FSNs and keywords by ROI, CPC and spend, and update bids and budgets in one go. ₹12,999 per month, 7-day free trial.
Learn more →The add-to-cart metric quick commerce apps report between clicks and orders, and what a good ATC rate looks like.
Learn more →Reported CPCs by slot, banner CPMs, minimum budgets and the listing deposit returned as ad credit.
Learn more →Where Blinkit ads are created and reported, and how to get access.
Learn more →Product ads (Product Booster in search, recommendation ads, listing spotlight) on cost per click, and brand ads (Prime Banner, Brand Spotlight, Product Shelf, E-com Shelf, Brand Store, takeovers) on CPM, tenancy or packages.
Blinkit's sponsored product format: your SKU in a sponsored slot in search results or category lists, targeted by keyword or category, charged per click.
Product ads sell a SKU to a shopper with intent and are judged on ROAS. Brand ads buy visibility on the home screen or category pages and are judged on reach and brand search lift.
Some banner and shelf formats are in the self-serve dashboard; larger placements and takeovers are sold through Blinkit's brand team as quoted deals.
An option agency guides describe that raises your Product Booster bid by up to 50% automatically when competition is high. Useful for launches; watch cost per order if you leave it on.
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