Blinkit advertising costs roughly ₹2 to ₹25 per click for Product Booster search ads, depending on the agency benchmark and the slot, and ₹80 to ₹250 per thousand impressions for banners, plus 18% GST. Blinkit publishes no rate card. Agency guides put a practical monthly budget at ₹25,000 to ₹1.5 lakh for a small brand. The line most sellers miss is the listing deposit returned as ad credit.
Blinkit's sponsored search product, Product Booster, is a cost-per-click auction; banners and takeovers are priced per thousand impressions or as a fixed tenancy. No figure below comes from Blinkit, which publishes no floors or rate card. They are agency benchmarks, and they disagree, which is itself useful: the range depends heavily on category, city and slot.
Blooprint's quick commerce ads guide compares all three apps; this page goes deeper on Blinkit's own cost lines.
| Slot or format | Reported price | Source |
|---|---|---|
| Product Booster, search overall | ₹6 to ₹25 per click | Ladya benchmark, April 2026 |
| Product Booster, top of search | ₹12 to ₹25 per click | Ladya |
| Product Booster, lower positions | ₹3 to ₹6 per click | Ladya |
| Product Booster, general | ₹2 to ₹15 per click | tillitclicks |
| Display and recommendation | ₹1 to ₹8 per click | Ladya |
| Banners (Prime Banner, category) | ₹80 to ₹250 CPM | Agency guides |
One 2026 agency guide describes a Blinkit listing fee of ₹25,000 per SKU per state (other write-ups say per cluster), returned to the brand as mandatory ad credit. If that applies to your onboarding, your first ads budget is already committed, and the question becomes how to spend it well rather than whether to advertise. Confirm the current terms with your Blinkit category manager; it is a reported figure, not a published policy.
The ads dashboard is reported to accept campaigns from ₹1,000, but agency guides agree that is a technical floor, not a working budget. The working ranges they give: ₹25,000 to ₹50,000 a month to test, ₹50,000 to ₹1.5 lakh for a brand with one to five SKUs (Ladya), or 8% to 15% of Blinkit GMV for an early-stage brand (another agency). Managed banner deals are quoted from about ₹75,000 upward.
| Line | Low-CPC case | High-CPC case |
|---|---|---|
| Monthly spend | ₹1,00,000 | ₹1,00,000 |
| Blended CPC | ₹4 | ₹12 |
| Clicks | 25,000 | 8,333 |
| Conversion | 8% | 6% |
| Orders at ₹180 average | 2,000 (₹3,60,000) | 500 (₹90,000) |
| Platform ROAS | 3.6x | 0.9x |
| GST on spend | ₹18,000 | ₹18,000 |
The difference is not the budget but the CPC and the conversion rate, which come from relevance, price and stock. Ladya's April 2026 benchmark puts platform-reported ROAS on Blinkit at 3.5x to 5x but true ROAS after a 12% to 20% commission and cost of goods at 1.2x to 2x. Blinkit itself has claimed an average 3.8x ROAS. Budget from contribution margin, not from either claim.
Recompute ROAS on selling price rather than MRP, subtract commission, and check the ATC rate (add-to-carts over clicks) alongside orders: a high ATC rate with few orders points to checkout or stock problems, not the ad. The ATC glossary entry covers the metric.
BlooprintAI does not manage Blinkit ads yet; Blinkit is marked coming soon. Amazon and Flipkart ads are available today.
Bulk campaign creation, bid and budget changes by filter, and search-term analysis for Amazon India and UAE. ₹14,999 per month, 7-day free trial, no card.
Learn more →The add-to-cart metric quick commerce apps report between clicks and orders, and what a good ATC rate looks like.
Learn more →Cost per thousand impressions: the billing model behind Blinkit, Zepto, Instamart and Myntra banners.
Learn more →Product Booster, recommendation, banners, shelves and brand store: what each is for and how it is billed.
Learn more →Blinkit publishes no rate card. Agency benchmarks put Product Booster clicks at ₹2 to ₹25 depending on slot and category, and banners at ₹80 to ₹250 CPM, plus 18% GST. A practical test budget is ₹25,000 to ₹50,000 a month.
The ads dashboard is reported to accept campaigns from ₹1,000, but agency guides suggest ₹50,000 to ₹1.5 lakh a month for a brand with one to five SKUs to learn anything.
A 2026 agency guide describes a listing fee of ₹25,000 per SKU per state returned as mandatory ad credit. It is a reported term, not a published policy, so confirm it with your category manager.
Yes, 18%. A GST-registered brand claims it as input tax credit.
Quick commerce sessions are short, so the first slot takes most of the clicks. Ladya reports ₹12 to ₹25 for top of search against ₹3 to ₹6 lower down; test whether the extra orders cover the gap.
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