Flipkart ad cost is set by auction rather than a fixed rate card: Product Listing Ads are paid per click at whatever the bid competition requires, Product Contextual Ads are paid per thousand impressions, and 18% GST is added to spend. Only managed brand packages, such as homepage takeovers, come with a quoted price, and Flipkart's brand team gives that on request.
There is no price list for PLA. Each time a shopper searches or browses, the eligible ads enter an auction and the bid, expected conversion and listing quality decide who shows where. You pay per click, at most your bid for that placement. In a Smart ROI campaign Flipkart sets the bid to aim at your target ROI, so cost per click moves with competition. PCA banners run on a CPM, a price per thousand impressions, set by bid as well.
Worked example: a fashion seller bids around ₹10 per click and wants 60 clicks a day across two FSNs. Daily spend is ₹600, and with 18% GST the cash cost is ₹708, of which ₹108 is claimable input credit. At a 5% conversion rate that is three orders a day; on a ₹799 product, ₹2,397 of revenue, an ROI of 4. Over a 30-day month the campaign costs ₹18,000 plus GST.
The phrase 'Flipkart ads rate card' usually leads to media-buying sites listing brand packages. Those are managed placements, not what a seller pays for PLA, and figures on them are rarely from Flipkart.
| Category | Typical CPC | Typical daily budget |
|---|---|---|
| Mobiles | ₹15 to ₹30 | ₹2,500 |
| Beauty | ₹10 to ₹18 | ₹1,200 |
| Footwear | ₹8 to ₹14 | ₹1,000 |
| Home décor | ₹7 to ₹12 | ₹800 |
| Fashion | ₹5 to ₹10 | ₹1,000 |
| Grocery | ₹3 to ₹6 | ₹500 |
Figures from gonukkad, an Indian agency, not Flipkart; treat them as a starting range. Agencies also report CPCs rising two to three times during Big Billion Days. Blooprint's Flipkart seller fees guide on blooprint.in covers commission and shipping; this page covers ad cost only.
Work out the CPC you can afford on a PLA campaign from price, margin and conversion rate.
Learn more →How the per-click bid is set and managed.
Learn more →The wallet and credit the spend comes from.
Learn more →Bulk PLA creation, placement bids, keyword control and reports Flipkart Ads Manager does not show.
Learn more →There is no fixed public rate card for seller ads. PLA is priced per click by auction and PCA per thousand impressions. Only managed brand packages have quoted prices, given by Flipkart's brand team on request.
Whatever your bids and budgets add up to, plus 18% GST. Agencies report ₹3 to ₹30 per click by category and ₹500 to ₹1,000 a day as a practical per-campaign budget.
Blooprint's Flipkart ads guide quotes ₹300 a day as the floor. Agencies suggest ₹500 to ₹1,000 a day per campaign for enough clicks to learn from.
Yes, 18% on ad spend. Invoices are in Seller Hub payments, and registered sellers can usually claim input tax credit.
More sellers bid on the same searches. Agencies report CPCs two to three times higher during Big Billion Days, so raise budgets before the sale and bid up only on proven FSNs.
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