Noon sponsored products are per-click product ads that place a seller's listing in noon search results and on product pages. In the noon ads platform the format is called Product Ads; older noon seller pages call it Product Listing Ads (PLA). It is the noon equivalent of Amazon Sponsored Products, with automatic or manual keyword and product targeting and bids set in AED, SAR or EGP.
You choose the SKUs, a targeting mode and a bid. Automatic targeting lets noon match the listing to relevant searches; noon's help example uses an AED 2 automatic bid. Manual targeting lets you bid on keywords, with examples of AED 3, 1.5 and 2 for different terms, and product targeting places your ad on competitors' product pages, which seller videos on noon call the single most useful campaign type for a new listing.
The ad renders as a normal product tile with a sponsored label in search results and in the sponsored carousel on product pages. You pay per click, the daily budget caps the day, and the reported minimum daily budget is AED 10. An older noon page mentioned a minimum bid of AED 3; the current help article gives examples without stating a minimum, so treat that figure as unverified.
Only listings that are live, in stock and priced competitively serve well. A campaign that spends nothing usually has an inactive SKU, an outbid keyword or a spend limit from an unpaid invoice.
Worked example: a bid of AED 3 that clears at AED 3 with a 5% click-to-order rate costs AED 60 per order. On an AED 199 product with a 35% contribution margin after noon commission and fulfilment fees, AED 70 is the ceiling per order, so the campaign earns about AED 10 an order. Drop conversion to 4% and the order costs AED 75, a loss. In rupees, at roughly ₹22.5 per dirham, that ceiling is about ₹1,575 per order.
Attributed revenue is counted at full price before discounts and excluding VAT, within 7 days of the click on a last-touch basis. That flatters ROAS during promotions, so recompute on the price actually paid before comparing with the payout.
Brand Ads, the banner at the top of search, use a 14-day window and are limited to brand owners; they are a different format from Product Ads.
All three noon formats, billing and attribution.
Learn more →Set a dirham bid from margin and conversion rate.
Learn more →Work out the dirham CPC you can afford from price, margin and conversion rate.
Learn more →Bulk campaign creation and bid changes for amazon.ae, priced in rupees for Indian sellers.
Learn more →It means noon's per-click product ad format, officially called Product Ads (PLA on older pages). Your listing appears as a sponsored tile in search results and on product pages, and you pay each time it is clicked.
Product Listing Ads. noon used the PLA name on its older seller pages; the noon ads platform now calls the same format Product Ads.
You pay per click at your bid in AED, SAR or EGP. noon's help examples use AED 1.5 to 3 bids, with a reported AED 10 minimum daily budget. noon publishes no average CPC.
Open noon ads from the seller portal, create a Product Ads campaign with automatic targeting on your best in-stock SKUs, set a daily budget and run it for two weeks before moving winning search terms to a manual campaign.
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