Noon ads is the self-serve advertising platform for sellers and brands on noon in the UAE, Saudi Arabia and Egypt. It offers three formats: Product Ads and Brand Ads, billed per click, and Display Ads, billed per thousand impressions. Campaigns are set in AED, SAR or EGP and the spend is deducted from the seller's weekly revenue statement.
A seller opens noon ads from the seller portal and creates a campaign in one of three formats. Product Ads put a listing into search results and product pages and bill per click, with automatic or manual keyword and product targeting. Brand Ads are the banner-style unit at the top of search, open only to the brand owner or an authorised representative, also per click. Display Ads are impression-based placements open to sellers, distributors and brands; a managed display programme has a minimum of USD 1,500.
Bids and budgets are in the marketplace currency. noon's own help examples use an AED 2 automatic bid, manual keyword bids of AED 1.5 to 3, and an AED 5 CPM for display. The minimum daily budget per campaign is reported as AED 10. Blooprint's noon ads guide on blooprint.in covers the campaign screens; this page covers the terms.
Attributed revenue is counted at full price before discounts and excluding VAT, on a last-touch basis, within 7 days for Product Ads, 14 for Brand Ads, and 7-day view or 30-day click for Display. New-to-brand is tracked for 365 days.
Worked example: a seller spends AED 500 in a week on Product Ads at an average AED 1.25 CPC, which is 400 clicks. If 8% convert at an AED 78 average order, attributed sales are AED 2,500 and ROAS is 5, an ACoS of 20%. In rupees at roughly ₹22.5 per dirham that is about ₹11,250 of spend for ₹56,250 of sales.
noon does not publish CPC or ROAS benchmarks and agencies quote general UAE e-commerce figures rather than noon-specific ones, so set targets from your own margin: break-even ROAS is 1 divided by contribution margin after commission and fulfilment fees.
Billing is weekly. Spend is deducted from the revenue statement, or paid by wire if the balance is negative; a card cannot clear a negative balance. A paused campaign can still show charges for clicks that happened before the pause, invalid repeat clicks are not charged, and the spend limit rises as invoices clear.
The per-click Product Ads format in detail.
Learn more →How to set a dirham CPC from margin, with an AED to rupee table.
Learn more →Login, roles and what each screen does.
Learn more →Bulk campaign creation and bid changes for amazon.ae, priced in rupees for Indian sellers.
Learn more →Noon ads is noon's self-serve advertising platform for sellers and brands in the UAE, KSA and Egypt. It sells Product Ads and Brand Ads per click and Display Ads per thousand impressions, billed in local currency.
You pay per click at your bid for Product and Brand Ads, and per thousand impressions for Display. noon's help examples use AED 1.5 to 3 bids and a reported AED 10 minimum daily budget. noon publishes no CPC or ROAS benchmarks.
Any active noon seller can run Product Ads and Display Ads. Brand Ads are limited to the brand owner or an authorised representative. Managed display has a USD 1,500 minimum.
Weekly, deducted from the seller's revenue statement. A negative balance must be settled by wire transfer, not card. Invalid repeat clicks are refunded, and the spend limit increases as invoices are paid.
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