Myntra ads are the paid placements a seller or brand buys inside the Myntra app. The self-serve format is PLA, Product Listing Ads, shown on search, category and product pages and billed per click, funded by a prepaid release order (RO). Banners and other display slots are sold on impressions through Myntra's ad sales team.
A seller opens the Ads section of the Partner Portal, creates a release order to load ad money, then builds a PLA campaign: pick styles, choose automatic targeting, keyword targeting or the newer product targeting, set a CPC bid and a daily budget. The ad appears as a normal product tile with a small tag on search results, category listings and product pages, and the seller pays each time it is tapped.
The release order is what makes Myntra different from Amazon or Flipkart. Instead of a wallet that bills as you go, you commit a fixed amount up front, reported as ₹10,000 minimum for up to 90 days, and campaigns draw from it. When the RO is exhausted, ads stop until a new one is raised. New sellers may also receive PLA credits from the Growth Enablement Charge paid at onboarding.
Blooprint's Myntra ads guide on blooprint.in covers the full setup with screenshots; this page covers the vocabulary and the maths.
Worked example: a fashion seller raises a ₹20,000 RO and runs PLA at an average ₹12 CPC. That buys about 1,670 clicks. If 3% convert at a ₹1,200 average order, the RO produces 50 orders and ₹60,000 of attributed sales, a ROAS of 3. Fashion returns of 25% to 40% then cut the net figure, which Myntra's dashboard does not show.
Agencies quote PLA CPCs of ₹6 to ₹35, a minimum bid of Re 1, list banners at about ₹150 CPM, and suggest ₹15,000 to ₹30,000 a month to start. Time-based bidding lets you raise bids 10% to 15% in the 7 to 11 pm window when fashion shoppers browse most. None of these are Myntra rate-card figures.
Ad invoices carry 18% GST, claimable as input credit.
The Product Listing Ads format in detail.
Learn more →The release order that funds every Myntra campaign.
Learn more →CPC ranges, RO minimum and what to budget per month.
Learn more →Spend, sales and ROAS from every marketplace in one dashboard, with Excel export.
Learn more →Myntra ads are paid placements inside the Myntra app. Sellers run per-click Product Listing Ads (PLA) from the Partner Portal, funded by a prepaid release order; banners are sold separately on impressions by Myntra's ad team.
PLA is billed per click; agencies report ₹6 to ₹35 per click with a Re 1 minimum bid. You fund campaigns through a release order, reported at ₹10,000 minimum. Add 18% GST on the invoice.
Inside the Myntra Partner Portal under Ads. If the page says access denied, the ads role has not been enabled on your account; raise it with your category manager.
Agencies quote 3 to 5x for new sellers and 4 to 8x for established ones, but those are on attributed orders before returns. Recompute after your return rate to know whether the campaign made money.
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