Myntra ads cost ₹6 to ₹35 per click by agency reports, with a reported floor of Re 1, paid from a Release Order whose minimum a seller consultant puts at ₹10,000. New sellers also pay a one-time ₹15,000 or ₹25,000 Growth Enablement Charge that returns as PLA credit. Agency guides suggest ₹15,000 to ₹30,000 a month to start. Returns, not clicks, decide whether that pays.
| Line | Amount | Source | Notes |
|---|---|---|---|
| PLA click | ₹6 to ₹35; floor Re 1 | Agency guides, 2026 | Myntra publishes no rate card; use the portal's suggested bid |
| Release Order | Reported minimum ₹10,000 | LinkedIn post by a seller consultant | Prepaid commitment; validity up to 90 days as reported |
| Growth Enablement Charge | ₹15,000 or ₹25,000 once | Myntra policy PDF as quoted by third parties | Netted off payouts, returned as equivalent PLA credits |
| Banners and PCA | List banner reported at ₹150 CPM | Agency guide | Managed packages, quoted per deal |
Add 18% GST to ad spend. Blooprint's Myntra ads guide explains the Growth Enablement Charge and the assisted PLA programme in full; this page turns the lines into a monthly budget.
One 2026 agency guide calls ₹15,000 to ₹30,000 a month across PLA a practical starting point, concentrated on ten to twelve proven styles. That lines up with the Growth Enablement credit, so a new seller's first month is often already paid for. After that, the RO is the budget: raise one sized to about a month of planned spend, because an RO that runs out stops every campaign drawing from it.
At a ₹12 blended CPC, ₹25,000 buys about 2,080 clicks. At 3% conversion that is about 62 orders; at an average selling price of ₹1,299, about ₹81,000 of attributed sales, a platform ROI of 3.2.
Myntra's ROI is computed on attributed orders. In fashion many of those come back, so the dashboard overstates what the money earned. Recompute on kept orders:
| Platform ROI | Return rate | Net ROI on kept orders | At a 35% margin (break-even about 2.9) |
|---|---|---|---|
| 5.0 | 20% | 4.0 | Profitable |
| 5.0 | 35% | 3.25 | Marginal once return shipping is counted |
| 4.0 | 40% | 2.4 | Loss-making |
| 3.2 | 25% | 2.4 | The worked month above: loss-making, fix before scaling |
Break-even ROI is one divided by margin after commission, fixed fees and shipping. Footwear and western wear with returns near 40% need a platform ROI around 5 just to stand still; low-return accessories can be comfortable at 3. The margin and return figures are illustrative; use your own by style.
Growth Enablement credits expire and are already paid for. Put them on five to ten styles with full size runs.
A ₹10,000 RO on a ₹25,000 plan stops campaigns in twelve days. Raise the RO for the month and track its balance weekly.
Raise bids 10% to 15% in the 7 pm to 11 pm window that agency guides identify and cut them where your report shows poor conversion.
A style that returns at 40% burns ad money twice. Fix its size chart before it gets clicks.
BlooprintAI does not manage Myntra ads yet; Myntra is marked coming soon. Amazon and Flipkart ads are live today, with the same cost-per-order and break-even views the table above uses.
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Learn more →The prepaid budget commitment every Myntra PLA campaign draws from: minimum, validity and how it differs from credits.
Learn more →Keyword, style and product targeting, time-based bids and the three placements.
Learn more →How much more to spend in the End of Reason Sale window, and how to pace it.
Learn more →Myntra publishes no rate card. Agency guides report ₹6 to ₹35 per click with a floor of Re 1, varying by category and season. The suggested bid in the Partner Portal is the best starting point.
A campaign needs an active Release Order. A seller consultant reports the minimum RO at ₹10,000 with validity up to 90 days. Agency guides suggest ₹15,000 to ₹30,000 a month to start.
It is a one-time ₹15,000 or ₹25,000 charge netted off payouts for new sellers, returned as equivalent PLA credits, per Myntra's policy as quoted by third parties. In practice it is your first month's ad budget.
Yes, 18% on ad spend. A GST-registered seller claims it as input tax credit.
Myntra publishes no benchmark. Compute break-even as one divided by margin after fees, then adjust for your return rate; styles with 40% returns often need a platform ROI of 5 or more.
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