Meesho ads are sponsored catalogue placements that a supplier runs from the Ads section of the Meesho Supplier Panel. Instead of bidding per click, most campaigns now use a minimum ROI target: you say what return you need on ad spend, set a daily budget from ₹100, and Meesho's system decides whether and where to show the catalogue so the target is met.
Meesho's ad system is unusual. On Amazon or Flipkart you bid per click and the platform serves the ad whenever your bid wins. On Meesho, most campaigns run on a ROI-based model: you pick a catalogue, set a minimum ROI such as 7, and set a daily budget. Meesho's system then shows the catalogue only in the placements and to the shoppers where it predicts that ROI can be met. Meesho's own description, reported by Storyboard18, is that it only spends if it can deliver the return.
ROI on Meesho is attributed sales divided by ad spend. A campaign that spends ₹500 and produces ₹3,500 of orders shows an ROI of 7. That figure is before Meesho's fees, returns and product cost, so it is a ROAS, not a net profit number.
Seller reports mention charges on clicks, shares and wishlists in older campaign types, daily budgets from ₹100, and a ₹2,500 free ad credit for some new suppliers. Blooprint's Meesho ads guide on blooprint.in covers the screens step by step; this page covers the vocabulary.
Worked example: a supplier sells a ₹349 kurti with a 20% margin after Meesho's fees, about ₹70 of contribution per order. Break-even ROI is 1 divided by 0.20, which is 5. Setting a minimum ROI of 7 means each ₹100 of ad spend must return ₹700 of sales, two orders, leaving ₹140 of contribution minus ₹100 of ads, a ₹40 profit. Set it at 4 and the campaign loses money even though the dashboard looks healthy.
Older CPC campaigns are reported at ₹2 to ₹6 a click, cheaper than any other Indian marketplace, because Meesho's average order is small. Typical ROI figures quoted by seller communities run 3 to 4.5, which is below break-even for many low-margin categories; that is why Meesho suppliers ask so often whether ads are worth it at all.
Ad invoices attract 18% GST. Suppliers selling without GST registration ask whether they can run ads; check the current eligibility rule in the Supplier Panel rather than a blog.
How the ROI number is calculated and what a good target is.
Learn more →Enter spend and attributed sales to get the ROI Meesho shows and the break-even ROI for your margin.
Learn more →What the paused status means and what to do.
Learn more →Spend, sales and ROAS from every marketplace in one dashboard, with Excel export.
Learn more →Meesho ads are sponsored catalogue placements run from the Supplier Panel. Most campaigns use a minimum ROI target and a daily budget instead of a per-click bid; Meesho decides when to show the catalogue so the target is met.
You set a daily budget, reported from ₹100. Older CPC campaigns are reported at ₹2 to ₹6 per click. There is 18% GST on the ad invoice, and some new suppliers receive a ₹2,500 free credit.
Above break-even, which is 1 divided by your margin after fees. At a 20% margin break-even is 5, so a target of 6 to 8 leaves profit after returns. Set it too high and the campaign will not spend.
The campaign hit the spend cap for the week and is paused until the next cycle. It is a normal status, not an error; review the ROI target and budget before it restarts.
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