A daily budget is the average amount an ad campaign is allowed to spend per day; once it is used, the campaign stops showing until the next day. A good daily budget for Amazon ads is one large enough to buy the clicks a product needs to produce a few orders a day, which for most Indian sellers means at least ₹500 per campaign.
Start from orders, not from a round number. Decide how many ad orders a day the product needs to learn from, divide by the conversion rate to get the clicks, and multiply by the average CPC. A product converting at 8% with a ₹12 CPC needs 12.5 clicks per order; three orders a day is 37.5 clicks, or ₹450. Set the budget a little above that so the campaign is not cut off during the evening peak.
Worked example on Amazon UAE: a product with a 6% conversion rate and an AED 1.50 CPC, targeting two orders a day, needs about 33 clicks, so AED 50 a day. On Flipkart the same sum applies to a PLA CPC campaign: at a ₹9 CPC and 5% CVR, three orders a day is 60 clicks, or ₹540.
Amazon may spend up to 25% more than the daily budget on a busy day and less on a quiet one, averaging out across the month. A ₹500 daily budget can therefore produce a ₹625 day, but a 30-day month will not exceed ₹15,000 plus GST.
| Platform | Floor seen in practice | Source |
|---|---|---|
| Amazon India | ₹500 a day per campaign; ₹15,000 a month overall to be worth it | SW Cybernetics (agency) |
| Flipkart | ₹300 floor; ₹500 to ₹1,000 a day for learning | Blooprint guide; gonukkad (agency) |
| Flipkart by category | Fashion ₹1,000; mobiles ₹2,500; grocery ₹500 a day | gonukkad (agency) |
| noon | AED 10 minimum daily budget | agency report, not noon docs |
These are agency and seller figures, not platform rules. Amazon accepts much smaller budgets; the problem with a ₹100 budget is not that it breaks anything but that it buys eight clicks a day and an order every few days, which is too little data to optimise. Blooprint's Amazon ads guide on blooprint.in covers the monthly budget plan; this page is about the per-campaign number.
Turn target orders, CVR and CPC into the daily budget a campaign needs.
Learn more →Whether the budget lasts the day, and the formula to check it.
Learn more →The smallest budget that still produces usable data, per campaign type.
Learn more →Filter every keyword by ACoS, CVR and spend, then change bids in bulk on Amazon India.
Learn more →It is the average amount a campaign may spend per day. When it is used up, the campaign stops serving until the next day. Amazon can overspend by up to 25% on a given day while keeping the monthly total in line.
Enough to buy the clicks for a few orders a day: target orders divided by conversion rate, times CPC. Indian agencies put the practical floor at about ₹500 a day per campaign.
Amazon accepts very small budgets, but agencies report that under ₹300 a day you rarely get enough clicks to learn anything. Treat ₹500 as the working minimum for one product.
Blooprint's Flipkart ads guide quotes ₹300 as the floor. Agencies suggest ₹500 to ₹1,000 a day per campaign so it gets enough clicks to judge, higher in categories like mobiles.
GST at 18% is charged on ad spend, on top of what the campaign spends. Registered sellers usually claim it back as input tax credit, so it is often left out of budget planning.
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