Flipkart Ads is Flipkart's advertising platform for sellers and brands, run from Flipkart Ads Manager inside Seller Hub. It sells Product Listing Ads (PLA), which charge per click and show your listing in search and browse, Product Contextual Ads (PCA), banners and video charged per thousand impressions, and brand or display packages bought through Flipkart's brand solutions team. The same system serves Shopsy.
A seller opens Flipkart Ads Manager from Seller Hub, picks the listings (FSNs) to promote and creates a campaign with a daily budget, a start and end date and a bidding mode. In a CPC campaign you set the bid per click and can adjust it per placement; in a Smart ROI campaign you set a target ROI and Flipkart sets the bids. Flipkart runs an auction each time a shopper searches or browses, and the winning ads appear marked as sponsored. You pay for clicks, or impressions for PCA.
Money comes from an ads wallet or, for eligible sellers, Flipkart's Advertise Now, Pay Later credit, which deducts spend from the next payout. Ad spend carries 18% GST, and invoices are available in Seller Hub for input tax credit.
Worked example: a seller spends ₹5,000 over a week on a PLA campaign for a ₹799 kurta and Flipkart attributes ₹40,000 of orders to it. Ads Manager shows ROI 8, which equals an ACoS of 12.5%. With GST the cash cost is ₹5,900, of which ₹900 comes back as input credit.
| Format | Billing | Where it shows | Who runs it |
|---|---|---|---|
| PLA (Product Listing Ads) | Per click | Search, browse, home, product pages | Every seller |
| PCA (Product Contextual Ads) | Per 1,000 impressions | Banners and video in browse and home | Sellers and brands with creative |
| Brand ads and display | Package or CPM | Homepage, category takeovers, sale events | Brands via Flipkart's brand solutions |
Almost every seller starts with PLA. PCA adds reach and is judged on impressions and assisted sales; brand packages are a media buy priced in lakhs. Blooprint's Flipkart ads guide on blooprint.in covers setup step by step; the pages here define each term and show how to act on the numbers.
The console itself: campaigns, reports and limits.
Learn more →The headline metric and how to convert it to ACoS.
Learn more →Turn ad revenue and ad spend into the ROI multiple Flipkart shows, plus the ACoS it hides.
Learn more →Bulk PLA creation, placement bids, keyword control and reports Flipkart Ads Manager does not show.
Learn more →Flipkart Ads is Flipkart's advertising platform for sellers and brands. It sells per-click Product Listing Ads, per-impression Product Contextual Ads and brand display packages, managed through Flipkart Ads Manager in Seller Hub.
PLA (Product Listing Ads), PCA (Product Contextual Ads) and brand or display ads. PLA campaigns run as CPC with a manual bid or Smart ROI with a target ROI.
There is no fixed price. PLA clicks are priced by auction, with agencies reporting ₹3 to ₹30 per click depending on category, plus 18% GST. Blooprint quotes ₹300 a day as the minimum practical budget.
Yes. Shopsy shares Flipkart's seller backend and ad system, so campaigns are managed in the same Ads Manager.
Anything above 1 divided by your margin. Agencies quote 5x to 8x as healthy for established accounts and 2x to 3x as acceptable in the first 30 to 45 days.
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