Swiggy Instamart ads are the paid placements a brand buys inside Instamart, Swiggy's quick commerce service: Item Boost sponsored listings in search results, billed per click, and banners, brand stores and takeovers on the home and category screens, billed per thousand impressions. They are separate from Swiggy's restaurant ads.
Instamart runs a self-serve ads portal with four formats. Item Boost is the sponsored listing that appears in search and category results and is bought per click, the model Swiggy moved search ads to when it introduced CPC for item ads. The other formats, banners, brand stores and home-screen takeovers, are impression-based and are mostly booked through Swiggy's brand solutions team.
The word 'Swiggy ads' on its own pulls in restaurant advertising, which is a different product with a different portal. Everything on this page is about Instamart grocery and FMCG listings.
Blooprint's quick commerce ads guide on blooprint.in covers onboarding across Blinkit, Zepto and Instamart; this page stays on the Instamart numbers.
Worked example for a banner: a ₹50,000 home-screen slot quoted at ₹150 CPM buys 3,33,000 impressions. If 1% click and 5% of clicks order at a ₹300 basket, that is 3,330 clicks, 166 orders and ₹49,900 of sales, a ROAS of about 1. The same ₹50,000 on Item Boost at ₹8 CPC buys 6,250 clicks, and at the same 5% conversion produces 312 orders, roughly twice as many.
Agencies quote Item Boost CPCs anywhere from ₹2 to ₹20 depending on the source and category, and banner CPMs of ₹80 to ₹250. Minimums of ₹15,000 for sponsored listings, ₹25,000 for banners, ₹50,000 for a brand store and ₹1 lakh for a takeover come from a single agency and are unverified. Three-month managed packages are reported at ₹4.5 to ₹9 lakh.
One published example shows dashboard ROAS inflated by about 47% because it was computed on MRP rather than selling price. Recompute before comparing with Blinkit or Zepto.
Login, self-serve formats and what is managed by the brand team.
Learn more →The search-result product ad format across quick commerce apps.
Learn more →How banner placements on Instamart and Blinkit are priced.
Learn more →Spend, sales and ROAS from every marketplace in one dashboard, with Excel export.
Learn more →It means the paid placements brands buy inside Swiggy Instamart: Item Boost sponsored listings in search, billed per click, and banners, brand stores and takeovers billed per thousand impressions. Restaurant ads on Swiggy are a separate product.
Item Boost is billed per click, with agency figures from ₹2 to ₹20. Banners are quoted at ₹80 to ₹250 CPM. Minimum commitments and three-month packages of ₹4.5 to ₹9 lakh are agency claims and are not published by Swiggy.
Item Boost search ads run through a self-serve portal. Banners, brand stores and takeovers are generally booked with Swiggy's brand solutions team.
The dashboard may value orders at MRP rather than the discounted price and ignores commission. Recompute ROAS on net realised value to see what the ads actually returned.
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