The Swiggy Instamart ads login is the brand's partner portal at partner.instamart.in, where onboarded brands run self-serve sponsored listings, charged per click, and download reports. Banners, push notifications and quarterly packs are not bought there; they go through Swiggy's brand solutions team. This is not the Swiggy restaurant ads dashboard, which is a different product on the food app.
Swiggy has two advertising businesses. Restaurants advertise on the food app through the restaurant partner dashboard; grocery, household and FMCG brands advertise on Instamart through the Instamart partner portal at partner.instamart.in. Searches for 'Swiggy ads login' and 'Swiggy ads dashboard' mix the two. If you sell products on Instamart, you want the Instamart partner portal and the brand's own credentials.
Blooprint's Instamart onboarding guide covers getting listed; this page assumes the brand is live.
| Item | In the portal? | Note |
|---|---|---|
| Sponsored listings (item ads) | Yes, self-serve | Moved to cost per click, as a widely shared LinkedIn post reported |
| Keyword and category targeting | Yes | Plus city selection |
| Campaign reports | Yes, download | Impressions, clicks, ATCs, orders, spend, ROAS |
| Banners on home and category | No | Sold by Swiggy's brand solutions team on CPM |
| Push notifications | No | Managed, usually inside packs |
| Quarterly packs | No | Reported at ₹4.5 to ₹9 lakh for three months |
Agency guides describe Instamart's self-serve ads portal with four formats; the split above is the practical one for a brand starting out. Pack reporting is often sent by the brand solutions team rather than shown in the portal.
Ads should run only where Instamart's dark stores hold your SKU; agency guides link most ROAS drops to stock-outs.
Three to five with the best rating and price position in their search results.
Brand defence first, then the generic terms your SKUs already rank for organically.
Enough for a few hundred clicks per SKU in a fortnight; at ₹8 a click, ₹25,000 to ₹50,000 a month for a small range.
ROAS recomputed on selling price, not MRP, and fill rate for the same week.
Keep one weekly sheet with the portal download, the pack report from Swiggy, and fill rate by city from the seller side. Three sources for one channel is the reason Instamart reporting drifts; putting them side by side each Monday is the fix, and it makes the MRP-versus-selling-price correction a single column rather than a monthly argument.
Agency comparisons suggest starting quick commerce ads on Blinkit, which has the deepest self-serve reporting, and adding Instamart where your category overlaps with Swiggy's audience; one comparison notes Instamart's relative strength in South Indian cities. Whichever app you run, recompute ROAS on selling price: Instamart dashboards are reported to use MRP in some views.
BlooprintAI does not manage Swiggy Instamart ads yet; Instamart is marked coming soon. Amazon and Flipkart ads are live today.
Bulk campaign creation, bid and budget changes by filter, and search-term analysis for Amazon India and UAE. ₹14,999 per month, 7-day free trial, no card.
Learn more →The add-to-cart metric quick commerce apps report between clicks and orders, and what a good ATC rate looks like.
Learn more →Reported CPCs, CPMs, minimums by format and quarterly packs, with the MRP caveat.
Learn more →Sponsored listings (Item Boost), banners, push notifications and packs.
Learn more →The Instamart partner portal at partner.instamart.in, signed in with the brand's credentials. It is separate from the Swiggy restaurant partner dashboard.
Sponsored listings are, in the partner portal, on cost per click. Banners, push notifications and packs are sold through Swiggy's brand solutions team.
The brand is usually not yet enabled for ads, or you are in the restaurant dashboard. Ask the Instamart category manager or brand solutions contact.
Pack and banner reporting is often sent by Swiggy's brand solutions team rather than shown in the portal. Agree the format and frequency when you sign.
Not a public one for brands as of September 2026.
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