A Swiggy Instamart sponsored listing is an item ad: your product in a sponsored slot in Instamart search or a category list, charged per click and run from the partner portal. It is the one self-serve format. The others, home and category banners, featured category placements, brand pages, push notifications and deal placements, are sold by Swiggy's brand solutions team, often in quarterly packs.
| Type | Where | Billing | Bought how | Judge on |
|---|---|---|---|---|
| Sponsored listing (item ad) | Search results and category lists | CPC | Partner portal, self-serve | Cost per order, ROAS on selling price |
| Home and category banners | Home screen, top of category | CPM | Swiggy brand solutions | Reach, brand search lift |
| Featured category placement | A category slot for your range | Fixed or CPM | Swiggy brand solutions | Range sales in the category |
| Brand store or page | Your page inside Instamart | In packs | Swiggy brand solutions | Traffic from banners |
| Push notifications | Shopper's phone | In packs | Swiggy brand solutions | Orders in the push window |
| Deals and promotional placements | Offer zones and sale events | Negotiated | Category team | Incremental orders at the deal price |
Blooprint's quick commerce ads guide sets these beside Blinkit's and Zepto's formats; names change between releases.
Sponsored listings are the Instamart equivalent of Amazon Sponsored Products and Blinkit Product Booster. You choose SKUs, target keywords or categories and cities, bid per click, and the item appears in a sponsored slot. Instamart moved item ads to cost per click, as a widely shared LinkedIn post announced, which made them usable as a performance channel rather than a fixed-fee placement.
Ladya's April 2026 benchmark puts clicks at ₹5 to ₹20, with top-of-search at ₹10 to ₹20 against ₹2 to ₹5 lower down. Agency guides consistently find sponsored listings give the best ROAS of Instamart's formats, as on the other two apps.
The managed formats are sold on CPM, reported by agencies at ₹80 to ₹250, or bundled into quarterly packs. Storyboard18 and Unbundl report onboarding packs of ₹4.5 to ₹9 lakh for three months, and GlobalWebsters quotes quarterly brand packs of ₹8 to ₹10 lakh. Push notifications, which neither Blinkit nor Zepto sells in the same way, are usually inside a pack and are strong for launches and sale events.
Instamart's first platform sale event, Quick India Movement, is the kind of moment packs are built around. Book them only with stock confirmed in every city the pack covers.
Defence against competitors bidding on your searches.
Three to five SKUs, category terms, cities with stock.
When the range is proven and you want the aisle.
For a launch or sale event, after a month of sponsored listings shows the SKUs convert.
BlooprintAI does not manage Swiggy Instamart ads yet; Instamart is marked coming soon. Amazon Sponsored Products and Flipkart PLA are supported today.
Create PLA campaigns in bulk, filter FSNs and keywords by ROI, CPC and spend, and update bids and budgets in one go. ₹12,999 per month, 7-day free trial.
Learn more →Cost per thousand impressions: the billing model behind Blinkit, Zepto, Instamart and Myntra banners.
Learn more →Reported CPCs, CPMs, minimums by format and quarterly packs, with the MRP caveat.
Learn more →The partner portal, what is self-serve and what goes through Swiggy.
Learn more →An item ad: your product in a sponsored slot in Instamart search or a category list, charged per click and run from the partner portal.
Sponsored listings on CPC, plus managed formats: home and category banners on CPM, featured category placements, brand pages, push notifications and deal placements, often in quarterly packs.
Generally no. Banners, push and packs are sold through Swiggy's brand solutions team. Sponsored listings are self-serve.
Agency guides consistently report sponsored listings as the strongest for ROAS; banners and push are judged on reach and launch impact.
Ladya's April 2026 benchmark puts clicks at ₹5 to ₹20; other agency guides quote ₹2 to ₹12. Instamart publishes no rate card.
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