SellerApp and BlooprintAI both have roots in India, and both are built for sellers who find the ad console too slow. SellerApp is a broad Amazon suite with rule and AI automation, priced in US dollars, with Flipkart only as a managed service. BlooprintAI is ads-only, priced in rupees, with self-serve Flipkart and Shopsy campaigns and changes you approve. Here is the honest split.
SellerApp facts are from sellerapp.com (pricing, PPC analyzer and company pages) read on 18 and 29 Sep 2026.
| SellerApp | BlooprintAI | |
|---|---|---|
| Marketplaces | Amazon in about 20 countries incl. India; Flipkart via data API and managed service only | Amazon India, Amazon UAE, Flipkart, Shopsy (others coming soon) |
| Amazon.in support | Yes | Yes, built for it (Amazon SPN partner) |
| Flipkart support | Not self-serve; agency service only | Yes, PLA campaigns plus Shopsy, self-serve |
| Pricing and currency | USD: Freemium $0, Pro from $99/month, Smart $149 for 3 months then $250; agency $300 + 0.5% to 2.5% of spend (checked 29 Sep 2026) | Rs 14,999/month Amazon, Rs 12,999/month Flipkart + Shopsy; 10% off 6 months, 20% off 12 months (checked 29 Sep 2026) |
| INR pricing | No | Yes, public |
| Free trial | Freemium plan, no card | 7 days, no card |
| Bulk campaign creation | Bulk handling of campaigns, ad groups and keywords on Amazon | Yes, one CSV for Amazon SP, SB, SD and Flipkart PLA |
| Automation model | Rules and AI, dayparting, automatic negatives and harvesting | Suggestions you review and apply in bulk; no auto-bidding |
| Best for | Amazon-only sellers wanting research, profit tracking and hands-off rules | Indian sellers and agencies on Amazon.in and Flipkart who want scale and to approve every change |
This is the real difference, and it is a matter of taste as much as features. SellerApp's PPC analyzer page describes advanced rule-based automation, AI-based smart automation, dayparting, keyword harvesting from profitable search terms and automatic negative targets for poor ones. Set the rules and the tool acts.
How BlooprintAI works, so this comparison is fair: it is bulk-workflow software, not a bidding robot. It creates campaigns in bulk from a CSV, filters keywords and targets by ACoS, CPC, CVR or spend, shows suggested bids, and applies the bid, budget and placement changes you approve, with a summary first and a log afterwards. It does not auto-bid, run hourly rules, add negatives on its own, daypart, or offer a custom dashboard builder. If you want fully hands-off bidding, some of the tools on this page do that and BlooprintAI does not.
Teams that manage accounts for clients often prefer the second model because every bid change has a reason and a log. Solo sellers who want to touch ads once a week often prefer the first. Neither is wrong; decide which one you will trust at 2 am during a sale event.
SellerApp's site mentions Flipkart for its product data API and its managed services, and we found no self-serve Flipkart ads module on the pages we read. BlooprintAI connects to Flipkart's Ads API through Flipkart's own authorisation screen and covers Shopsy in the same plan, because the two share one seller backend.
SellerApp's Smart plan, the one with ads automation, is $149 a month for the first three months and $250 after that. At about Rs 96 to the dollar on 29 Sep 2026 that is roughly Rs 14,300 rising to Rs 24,000 a month, before IGST on the imported service and card forex charges. The Freemium plan is $0 and Pro starts at $99, about Rs 9,500.
BlooprintAI is Rs 14,999 a month for Amazon India and UAE, and Rs 12,999 a month for Flipkart + Shopsy, with 10% off on 6-month plans and 20% off on 12-month plans. A seller on both marketplaces pays for two plans.
All INR figures on this page are before GST. Indian invoices carry 18% GST, and Indian businesses paying a foreign vendor in USD usually pay IGST on the import of the service plus a card forex markup, so add those to any dollar price before comparing.
| Need | SellerApp | BlooprintAI |
|---|---|---|
| Keyword research, product research, profit dashboard | Yes | No |
| Rules that change bids without you | Yes | No, by design |
| Dayparting and automatic negatives | Yes | No |
| Self-serve Flipkart and Shopsy campaigns | No | Yes |
| Bulk creation from one CSV, both marketplaces | Amazon bulk handling | Yes |
| Public INR price | No | Yes |
| Free tier | Freemium plan | 7-day trial |
| Amazon beyond India and UAE | About 20 countries | No |
SellerApp charges in USD and handles Flipkart only through its agency. The self-serve options.
Learn more →Which of the two suites to pick for Amazon.in research, PPC automation and price.
Learn more →PLA campaigns in bulk from a CSV, placement bids, keyword control and deeper reporting for Flipkart and Shopsy.
Learn more →Filter thousands of targets by ACoS, CPC or spend and update bids, budgets and placements in one go.
Learn more →For Amazon-only sellers who want research tools and rules that bid for them, SellerApp does more. For sellers on Amazon.in plus Flipkart who want rupee pricing and to approve every change, BlooprintAI fits better. They are different tools more than rivals.
No. SellerApp's pricing page lists Freemium $0, Pro from $99 and Smart $149 then $250 a month in US dollars, checked 29 Sep 2026. BlooprintAI and Adyogi are the only ads tools in our research with public INR prices.
No free plan, but a 7-day free trial with no card. SellerApp's Freemium plan is free for basic use; its ads automation is in the paid Smart plan.
BlooprintAI does, self-serve, for Flipkart and Shopsy PLA campaigns. SellerApp's Flipkart coverage on the pages we read is a product data API and managed services, not a self-serve ads tool.
No. BlooprintAI has no dayparting, no automatic negative keywords and no hourly optimisation. You can send a wasteful keyword to your negative list from the analysis table, but you decide.
Your ad data lives with Amazon and Flipkart, not the tool. After you connect BlooprintAI through the official login screens it pulls about three months of history and refreshes daily. Export any SellerApp rules or trackers first as a record.
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