SellerApp is an Amazon seller suite with PPC automation, research and profit tracking, priced in US dollars, and it offers Flipkart only as a managed service. BlooprintAI is the self-serve alternative for Indian sellers: rupee pricing, Flipkart and Shopsy campaigns created in bulk from a CSV, and a 7-day trial. SellerApp keeps the edge on rules, dayparting and research.
SellerApp prices are from sellerapp.com/pricing.html, read on 18 and 29 Sep 2026. The $149 Smart plan price is an introductory rate for three months; the page shows $250 after that.
| SellerApp | BlooprintAI | |
|---|---|---|
| Marketplaces | Amazon in about 20 countries incl. India; Flipkart via data API and managed service only | Amazon India, Amazon UAE, Flipkart, Shopsy (others coming soon) |
| Amazon.in support | Yes | Yes, built for it (Amazon SPN partner) |
| Flipkart support | Not self-serve; agency service only | Yes, PLA campaigns plus Shopsy, self-serve |
| Pricing and currency | USD: Freemium $0, Pro from $99/month, Smart $149 for 3 months then $250; agency $300 + 0.5% to 2.5% of spend (checked 29 Sep 2026) | Rs 14,999/month Amazon, Rs 12,999/month Flipkart + Shopsy; 10% off 6 months, 20% off 12 months (checked 29 Sep 2026) |
| INR pricing | No | Yes, public |
| Free trial | Freemium plan, no card | 7 days, no card |
| Bulk campaign creation | Bulk handling of campaigns, ad groups and keywords on Amazon | Yes, one CSV for Amazon SP, SB, SD and Flipkart PLA |
| Automation model | Rules and AI, dayparting, automatic negatives and harvesting | Suggestions you review and apply in bulk; no auto-bidding |
| Best for | Amazon-only sellers wanting research, profit tracking and hands-off rules | Indian sellers and agencies on Amazon.in and Flipkart who want scale and to approve every change |
SellerApp is one of the better-known tools among Indian sellers because it has a team in India and an Amazon Ads Advanced Partner badge. The reasons people still look elsewhere show up in the search phrases: sellerapp alternative india, sellerapp pricing, sellerapp vs helium 10.
Price is in dollars, and the plan with ads automation, Smart, is $149 for the first three months and $250 after that, which at about Rs 96 to the dollar is roughly Rs 24,000 a month before IGST and forex. The second reason is Flipkart. SellerApp's site mentions Flipkart for its data API and its managed services, but there is no self-serve Flipkart ads module, so a seller who wants to run PLA campaigns themselves is back in Seller Hub.
BlooprintAI is narrower than SellerApp on purpose. It has no keyword research, product research or profit dashboard. It does the ads work, on both marketplaces, from one place.
How BlooprintAI works, so this comparison is fair: it is bulk-workflow software, not a bidding robot. It creates campaigns in bulk from a CSV, filters keywords and targets by ACoS, CPC, CVR or spend, shows suggested bids, and applies the bid, budget and placement changes you approve, with a summary first and a log afterwards. It does not auto-bid, run hourly rules, add negatives on its own, daypart, or offer a custom dashboard builder. If you want fully hands-off bidding, some of the tools on this page do that and BlooprintAI does not.
If you sell only on Amazon, want bids changed while you sleep, and are happy paying in dollars, SellerApp is a reasonable pick. BlooprintAI is for sellers who also run Flipkart and want to approve what changes.
Download your keyword tracker and any custom rules as a record. BlooprintAI pulls about three months of campaign history from the marketplace APIs after you connect, so ad data is not lost.
Amazon accounts connect with Login with Amazon and Flipkart accounts through Flipkart's authorisation screen. No passwords are shared.
A SellerApp rule such as ACoS above 40% with 20 clicks becomes a filter in BlooprintAI. The difference is that you run it and approve the change.
The trial is seven days with no card, which is enough to compare one bid review side by side.
Two India-rooted tools compared on Flipkart, currency, automation model and trial.
Learn more →Which of the two suites to pick for Amazon.in research, PPC automation and price.
Learn more →PLA campaigns in bulk from a CSV, placement bids, keyword control and deeper reporting for Flipkart and Shopsy.
Learn more →Bulk campaign creation, bid and budget changes in bulk, and search-term analysis for Amazon India and UAE.
Learn more →Not as self-serve software, based on the pages we read. Flipkart appears on SellerApp's site as a product data API and within its managed services. BlooprintAI, by contrast, lets you create and optimise Flipkart and Shopsy PLA campaigns yourself.
SellerApp has a Freemium plan at $0 with no card required, checked 29 Sep 2026. Ads automation sits in the Smart plan, shown at $149 a month for three months and $250 after that.
For the ads plan, yes at current rates: SellerApp Smart is $250 a month after the intro period (checked 29 Sep 2026), roughly Rs 24,000, while BlooprintAI is Rs 14,999 for Amazon or Rs 12,999 for Flipkart + Shopsy, all before GST. If you use SellerApp's research tools too, the comparison is less direct.
No. BlooprintAI gives you filters, suggested bids and bulk actions that you trigger and approve. It does not run rules on a schedule, daypart or add negatives automatically.
SellerApp lists a Singapore head office and a US address on its site, and has a large team in India. BlooprintAI is built by BPECOM Consulting Pvt Ltd in Bengaluru, an Amazon SPN partner founded in 2021.
Both handle multiple accounts. SellerApp offers agency pricing at $300 plus 0.5% to 2.5% of ad spend (checked 29 Sep 2026). BlooprintAI charges a flat INR fee per marketplace plan and keeps a log of every bulk change, which helps when explaining changes to clients.
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