SellerApp and Helium 10 both cover Amazon.in, both bundle research with PPC automation, and both bill in US dollars. SellerApp is the cheaper route to ads automation, with a free plan and a team in India; Helium 10 has the deeper research and listing toolset and a larger training library. Neither supports Flipkart. This page sets out which to pick for what.
SellerApp prices are from sellerapp.com/pricing.html and Helium 10 prices from helium10.com/pricing, both checked 29 Sep 2026. Both vendors run promotional prices that change.
| SellerApp | Helium 10 | |
|---|---|---|
| Marketplaces | Amazon in about 20 countries incl. India; Flipkart via data API and managed service only | Amazon (24+ marketplaces), Walmart, TikTok Shop |
| Amazon.in support | Yes | Yes (per RevenueGeeks, third-party) |
| Flipkart support | Not self-serve; agency service only | No |
| Pricing and currency | USD: Freemium $0, Pro from $99/month, Smart $149 for 3 months then $250; agency $300 + 0.5% to 2.5% of spend (checked 29 Sep 2026) | USD: Platinum $129/month ($99 promo), Diamond $359 ($279 promo), Enterprise from $1,499 (checked 29 Sep 2026) |
| INR pricing | No | No |
| Free trial | Freemium plan, no card | None shown on the pricing page (no long-term commitment) |
| Bulk campaign creation | Bulk handling of campaigns, ad groups and keywords on Amazon | Not stated on pages read |
| Automation model | Rules and AI, dayparting, automatic negatives and harvesting | Helium 10 Ads (ex-Adtomic), sold as automation for Amazon PPC; Diamond tier per RevenueGeeks |
| Best for | Amazon-only sellers wanting research, profit tracking and hands-off rules | Keyword and product research, multi-country Amazon sellers |
| Your situation | Pick |
|---|---|
| Amazon.in seller who mainly wants PPC automation | SellerApp Smart |
| Testing a tool at zero cost | SellerApp Freemium |
| Research-heavy private label launches | Helium 10 Platinum or Diamond |
| Expanding to Amazon.com, Walmart or TikTok Shop | Helium 10 |
| Want an agency option from the same vendor later | SellerApp |
| Sell on Flipkart or Shopsy too | Neither; see below |
At about Rs 96 to the dollar on 29 Sep 2026, SellerApp Pro is roughly Rs 9,500 a month and Smart about Rs 14,300 rising to Rs 24,000 after the intro period; Helium 10 Platinum is about Rs 12,400 and Diamond about Rs 34,500. Neither publishes an INR price.
All INR figures on this page are before GST. Indian invoices carry 18% GST, and Indian businesses paying a foreign vendor in USD usually pay IGST on the import of the service plus a card forex markup, so add those to any dollar price before comparing.
If Flipkart or Shopsy is part of your business, or you want a rupee invoice and to approve every bid change, BlooprintAI is the third option. It is ads-only, so it does not replace the research side of either suite, but it covers Amazon India, Amazon UAE, Flipkart and Shopsy with bulk campaign creation from a CSV, filtered bulk bid changes and one dashboard, at Rs 14,999 a month for Amazon and Rs 12,999 for Flipkart + Shopsy, with a 7-day trial and no card.
How BlooprintAI works, so this comparison is fair: it is bulk-workflow software, not a bidding robot. It creates campaigns in bulk from a CSV, filters keywords and targets by ACoS, CPC, CVR or spend, shows suggested bids, and applies the bid, budget and placement changes you approve, with a summary first and a log afterwards. It does not auto-bid, run hourly rules, add negatives on its own, daypart, or offer a custom dashboard builder. If you want fully hands-off bidding, some of the tools on this page do that and BlooprintAI does not.
Bulk campaign creation, bid and budget changes in bulk, and search-term analysis for Amazon India and UAE.
Learn more →PLA campaigns in bulk from a CSV, placement bids, keyword control and deeper reporting for Flipkart and Shopsy.
Learn more →SellerApp charges in USD and handles Flipkart only through its agency. The self-serve options.
Learn more →What an Indian seller gives up and gains by leaving Helium 10 for an INR-priced ads tool.
Learn more →For Amazon.in PPC automation on a budget, SellerApp is the better-priced option with a free plan. For research depth and multi-marketplace coverage, Helium 10 does more. Both cover Amazon.in and neither covers Flipkart.
SellerApp: Freemium $0, Pro from $99, Smart $149 for three months then $250. Helium 10: Platinum $129, Diamond $359, with $99 and $279 promos. All USD, checked 29 Sep 2026.
Yes. SellerApp lists Amazon in about 20 countries including India and has a large team in India. Helium 10 also supports Amazon.in, according to its marketplace list and third-party reviews.
Not as self-serve ads software. SellerApp mentions Flipkart for its data API and managed services; Helium 10 does not mention Flipkart at all. BlooprintAI, Hector, Artha360, Mark8 IQ and Adyogi cover Flipkart ads.
SellerApp's Freemium plan is free with no card. Helium 10's pricing page showed no free trial on 29 Sep 2026. For ads on Amazon.in and Flipkart, BlooprintAI has a 7-day trial with no card.
Only for the ads workflow. BlooprintAI has no keyword research, product research or profit dashboard, and it applies changes you approve rather than running rules. Sellers who need research keep one of the suites alongside it.
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