Feature

Bid and budget optimisation, at the scale of your account

Find the keywords and targets that need attention with metric filters, check the numbers, and update hundreds of bids in one action. You make the call; BlooprintAI removes the row-by-row work.

Filters
ACOS, CPC, CTR, CVR, CPA, spend, sales, clicks and more
Bid changes
By amount or by percentage, in bulk
Suggested bids
From Amazon's bid recommendations
Also covers
Budgets, placements, target ACOS, negatives

The problem with optimising in the ad console

Most accounts have a long tail: a few hundred keywords that matter and thousands that quietly spend. The ad console makes you work campaign by campaign, so the weekly bid review either takes a full day or does not happen.

BlooprintAI puts every keyword and target across your campaigns in one table. You describe what you are looking for with filters, and act on the whole set at once.

How a bid review works

  1. Narrow down

    Filter by account, portfolio, ad group and targeting type, then by metric ranges. For example: ACOS above 40%, more than 20 clicks, and spend above ₹500.

  2. Check the summary

    Before changing anything you see totals for the filtered set: ad spend, ad sales, ACOS, ROAS, CPA and orders. You know how much of the account you are about to touch.

  3. Compare with suggested bids

    For Amazon, suggested bids come from Amazon's bid recommendations and sit beside your current bid and your target ACOS.

  4. Apply in bulk

    Raise or lower the selected bids by a fixed amount or a percentage, or upload a file of new bids. The update runs in the background.

  5. Keep the log

    Every bid update produces a status and a downloadable log, so you can see what changed and when.

Filters you can combine

GroupMetrics
EfficiencyACOS, target ACOS, CPC, CPA, CTR, CVR
VolumeAd spend, ad sales, units, clicks, impressions
BidsCurrent bid, suggested bid
PrioritisationPriority index, cumulative share of sales

The priority index is a score that ranks targets by how much they matter to your results, so you can work on the important ones first.

More than keyword bids

  • Budget adjustment: review campaign budgets and update them in bulk, on Amazon and Flipkart
  • Placement bids: fetch current placement adjustments and update them together, including Flipkart's search, browse, home and product page placements
  • Target ACOS: set targets per campaign or for the whole account, and filter against them
  • Negatives from the same screen: send a wasteful keyword to your negative keyword list without leaving the table
  • Flipkart bid files: download a bid template, edit it, and upload it back

You approve every change

BlooprintAI does not change bids behind your back. Optimisation is something you run, review and apply, with suggested bids and filters doing the heavy lifting. Teams that manage accounts for clients tell us this matters: you can always explain why a bid moved.

To decide what to change, start from the analysis views, which sort keywords into those worth scaling and those wasting spend.

Related features

Frequently asked questions

Does BlooprintAI adjust bids automatically every hour?

No. Bid changes are applied when you run them. BlooprintAI prepares the work, with filters, summaries and suggested bids, and then applies your decision across hundreds of targets at once.

Where do the suggested bids come from?

For Amazon they come from Amazon's own bid recommendations, shown next to your current bid, target ACOS and recent performance so that you can judge them in context.

Can I undo a bulk bid change?

Each update leaves a log of what was changed. To reverse it, you apply the opposite change to the same set of targets, or upload the previous bids again.

Does bulk bid optimisation work for Flipkart?

Yes. On Flipkart you can update bids from a template, adjust campaign budgets, and update placement bids in bulk, with a status and a downloadable log for each run.

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