Feature

Bulk ad creation for Amazon and Flipkart

Set up a whole campaign structure in a spreadsheet, upload it once, and let BlooprintAI create every campaign, ad group, keyword and target through the marketplace's API. No more clicking through the ad console for each product.

Amazon campaign types
Sponsored Products, Sponsored Brands, Sponsored Display
Flipkart campaign types
PLA, automatic and keyword
Input
CSV template per campaign type
After upload
Status tracking and a results file

Why build campaigns in bulk

A proper launch for even twenty products means dozens of campaigns: auto and manual, exact and phrase, branded and generic, plus product targeting. In the ad console that is hours of repetitive setup, and mistakes in names, bids or match types are easy to make and hard to spot later.

With a template, the structure lives in one file. You can review it, reuse it for the next launch, and hand it to a colleague. BlooprintAI then does the creation work in the background and tells you exactly what succeeded and what did not.

How it works

  1. Pick the campaign type and download its template

    Each combination has its own template, for example Sponsored Products with keyword targeting, or Flipkart PLA with keywords, so you only see the columns that apply.

  2. Fill in the structure

    Campaign names, budgets, start and end dates, ad groups, products, keywords with match types, bids and placement adjustments all go in as columns.

  3. Upload and confirm

    BlooprintAI checks the file. On Flipkart you also set the campaign configuration and review a confirmation screen before anything is created.

  4. Track the result

    Creation runs in the background. You can watch the status and download a results file that lists every row, including any that the marketplace rejected and why.

What you can set on Amazon

  • Sponsored Products with keyword, product (ASIN) or category targeting, in manual or auto mode
  • Sponsored Brands with headline, logo, creative type and your creative assets
  • Sponsored Display with tactic, bid optimisation and landing page
  • Keywords with broad, phrase and exact match, each with its own bid, plus negative keywords
  • Portfolio, budget, bidding strategy, start and end dates
  • Placement adjustments for top of search, rest of search and product pages
  • A category finder to look up the right Amazon categories to target

What you can set on Flipkart and Shopsy

  • PLA campaigns in automatic or keyword mode, by FSN
  • Campaign name, start date and budget
  • Bid multipliers for each placement: home page, search page, search top slot, browse page, browse top slot and product page
  • Phrase keywords, exact keywords and excluded keywords

Keep campaigns growing after launch

Creation is not a one-off. The same bulk approach works for the changes you make every week:

  • Add keywords to existing Amazon campaigns in bulk
  • Add new ASINs or SKUs to existing ad groups
  • Add FSNs and keywords to existing Flipkart campaigns
  • Upload negative keywords and targets, with a confirmation step before they are applied

Once campaigns are live, the next job is keeping bids and budgets in line with performance. That is covered on the ad optimisation page.

Related features

Frequently asked questions

Can I create Amazon campaigns in bulk without using Amazon's bulk sheets?

Yes. BlooprintAI has its own simpler CSV templates, one per campaign type, and creates the campaigns through the Amazon Ads API. If you prefer Amazon's format, you can also download your account as an Amazon bulk spreadsheet from the Reports Center.

What happens if some rows in my file are wrong?

The rows that are valid are still created. The results file lists every row with its outcome, so you can fix the ones that failed and upload just those again.

Does it support Flipkart PCA campaigns?

Campaign creation on Flipkart covers PLA campaigns. PCA performance appears in the Flipkart reporting dashboards, but PCA campaigns are not created from BlooprintAI today.

Do I need technical skills to use the templates?

No. If you can fill in a spreadsheet you can use them. Each template has named columns such as Campaign Name, Budget, Keyword and Match Type, and you can download a fresh copy at any time.

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