Marketplace ad reports give you rows. BlooprintAI sorts those rows into decisions: what to scale, what to optimise, what to stop, and where your products are not advertised at all.
The keyword efficiency view groups every keyword by what it needs from you.
| Bucket | What it means | What to do |
|---|---|---|
| Top Performers | Strong sales at an efficient cost | Keep funded and scale |
| Underperformers | Spending, selling, but not efficiently | Optimise bids and match types |
| Hidden Gems | High conversion rate on low spend | Raise bids to get more volume |
| Money Pits | High spend with little or no sales | Add as negative keywords |
Each bucket leads straight into the action. Money Pits can be sent to your negative keyword list, and Hidden Gems can be picked up in the bid optimisation table.
You do not have to go looking for every problem. On Amazon, BlooprintAI scans your account and shows the most important findings first:
Flipkart's own reporting is limited, so the Flipkart marketing dashboard in BlooprintAI goes further:
Ad metrics only mean something next to the business. On Amazon, portfolio performance dashboards compare results with your monthly plan, product-level views show how each ASIN is doing, and sales, profit and returns analysis puts ad spend in context.
When you know what to change, the optimisation table applies it in bulk, and the reporting views keep the whole team on the same numbers.
Filter thousands of keywords and targets by ACOS, CPC, CVR or spend, then change bids, budgets and placements in one go.
Learn more →One dashboard for spend, sales, ACOS and ROAS across every marketplace you sell on, plus Excel exports for deeper work.
Learn more →PLA campaigns, placement bids and keyword control for Flipkart and Shopsy, connected through Flipkart's official Ads API.
See the Flipkart workflow →A Money Pit is a keyword with high ad spend and zero or very low sales. These are the first candidates for negative keywords, because every click on them costs money without bringing orders.
A Hidden Gem is a keyword with a high conversion rate but low spend. It already sells when it gets clicks, so raising its bid is usually the cheapest way to grow sales.
Yes. The Unadvertised FSNs view lists products in your Flipkart catalogue that are not in any active campaign, so you can decide which ones to start advertising.
Yes. Keyword efficiency, order reports and the main dashboards can be exported, and the Reports Center produces multi-sheet Excel files for deeper analysis.
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