Perpetua and BlooprintAI take opposite approaches. Perpetua, which absorbed Sellics in 2022, is goal-based AI bidding for Amazon, Walmart and Instacart, from $695 a month with no trial. BlooprintAI is bulk-workflow software for Amazon India, Amazon UAE, Flipkart and Shopsy, from Rs 12,999 a month with a 7-day trial, where every change is yours to approve.
Perpetua facts from perpetua.io and perpetua.io/pricing, read on 29 Sep 2026.
| Perpetua | BlooprintAI | |
|---|---|---|
| Marketplaces | Amazon, Walmart, Instacart | Amazon India, Amazon UAE, Flipkart, Shopsy (others coming soon) |
| Amazon.in support | Not stated on the pricing or product pages read | Yes, built for it (Amazon SPN partner) |
| Flipkart support | No | Yes, PLA campaigns plus Shopsy, self-serve |
| Pricing and currency | USD: Essentials $695/month under $10k ad spend, Growth $695 plus a share of spend, Premium custom (checked 29 Sep 2026) | Rs 14,999/month Amazon, Rs 12,999/month Flipkart + Shopsy; 10% off 6 months, 20% off 12 months (checked 29 Sep 2026) |
| INR pricing | No | Yes, public |
| Free trial | None | 7 days, no card |
| Bulk campaign creation | Not stated on pages read | Yes, one CSV for Amazon SP, SB, SD and Flipkart PLA |
| Automation model | Goal-based AI bidding with intraday optimisation; you set targets, the software bids | Suggestions you review and apply in bulk; no auto-bidding |
| Best for | Amazon.com and Walmart brands with larger budgets who want hands-off bidding and DSP or AMC | Indian sellers and agencies on Amazon.in and Flipkart who want scale and to approve every change |
Perpetua's core idea is goals: you tell it the ACoS, ROAS or growth target for a product and its AI sets and moves bids to hit it, including intraday optimisation. Around that it sells self-service Amazon DSP, AMC audiences, a market share tool, business intelligence dashboards, and Walmart and Instacart advertising.
It is also one of the best-documented companies in the category, with long explainers, a gated guide library, quarterly benchmark reports and the free Sonar keyword tool inherited from Sellics. For a US brand that wants to set targets and step back, Perpetua is a strong product and BlooprintAI is not trying to be one.
BlooprintAI is for sellers who want to stay in charge of bids but stop doing the work row by row, on Indian marketplaces.
How BlooprintAI works, so this comparison is fair: it is bulk-workflow software, not a bidding robot. It creates campaigns in bulk from a CSV, filters keywords and targets by ACoS, CPC, CVR or spend, shows suggested bids, and applies the bid, budget and placement changes you approve, with a summary first and a log afterwards. It does not auto-bid, run hourly rules, add negatives on its own, daypart, or offer a custom dashboard builder. If you want fully hands-off bidding, some of the tools on this page do that and BlooprintAI does not.
Perpetua Essentials is $695 a month for accounts under $10,000 of monthly ad spend, about Rs 66,700 at Rs 96 per dollar on 29 Sep 2026, before IGST and forex. Growth is $695 plus a share of spend and Premium is custom. There is no trial.
BlooprintAI is Rs 14,999 a month for Amazon India and UAE and Rs 12,999 for Flipkart + Shopsy, 10% off on 6 months, 20% off on 12, with no percentage of spend.
All INR figures on this page are before GST. Indian invoices carry 18% GST, and Indian businesses paying a foreign vendor in USD usually pay IGST on the import of the service plus a card forex markup, so add those to any dollar price before comparing.
| If you | Pick |
|---|---|
| Want to set a target ACoS and let software bid | Perpetua |
| Sell on Amazon.com, Walmart or Instacart | Perpetua |
| Use Amazon DSP or AMC audiences | Perpetua |
| Sell on Amazon.in and Flipkart or Shopsy | BlooprintAI |
| Want to approve every bid change | BlooprintAI |
| Want to try before a contract | BlooprintAI (7-day trial) |
Perpetua starts at $695 a month with no trial. What an Indian seller gets for a fifth of that in rupees.
Learn more →Predictive AI bidding versus filtered bulk changes you approve, with the rupee maths.
Learn more →Auto versus manual targeting, and manual work versus software, untangled with a decision guide.
Learn more →Bulk campaign creation, bid and budget changes in bulk, and search-term analysis for Amazon India and UAE.
Learn more →Perpetua's AI bids towards goals you set, without asking. BlooprintAI never changes a bid on its own; it gives you filtered tables, suggested bids and bulk actions you approve. Perpetua covers Amazon, Walmart and Instacart; BlooprintAI covers Amazon India and UAE, Flipkart and Shopsy.
Essentials is $695 a month under $10,000 of ad spend, about Rs 66,700 at Rs 96 per dollar, before IGST and forex, checked 29 Sep 2026. Growth adds a share of spend.
Amazon.in is not mentioned on the Perpetua pages we read. Ask Perpetua before buying. Flipkart is not supported.
Sellics was absorbed into Perpetua in 2022; the Sonar keyword tool on Perpetua's site came from Sellics. There is no separate Sellics product to compare.
No. BlooprintAI shows Amazon's suggested bids and your metrics side by side and applies changes you choose. There is no automatic, goal-based or intraday bidding.
Perpetua does not; its pricing page leads to a demo. BlooprintAI has a 7-day trial with no card.
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