If you sell on Amazon.in or Flipkart and Perpetua's $695-a-month floor is more than your whole ads tool budget, BlooprintAI is the alternative to test: Rs 14,999 a month for Amazon India and UAE, Rs 12,999 for Flipkart + Shopsy, 7-day trial, no card. Perpetua remains the stronger choice for hands-off AI bidding on Amazon.com, Walmart and Instacart.
Perpetua prices are from perpetua.io/pricing, read on 29 Sep 2026. The Growth plan adds a percentage of ad spend on top of the $695 base; the exact percentage is not printed on the page, so ask for it in writing.
| Perpetua | BlooprintAI | |
|---|---|---|
| Marketplaces | Amazon, Walmart, Instacart | Amazon India, Amazon UAE, Flipkart, Shopsy (others coming soon) |
| Amazon.in support | Not stated on the pricing or product pages read | Yes, built for it (Amazon SPN partner) |
| Flipkart support | No | Yes, PLA campaigns plus Shopsy, self-serve |
| Pricing and currency | USD: Essentials $695/month under $10k ad spend, Growth $695 plus a share of spend, Premium custom (checked 29 Sep 2026) | Rs 14,999/month Amazon, Rs 12,999/month Flipkart + Shopsy; 10% off 6 months, 20% off 12 months (checked 29 Sep 2026) |
| INR pricing | No | Yes, public |
| Free trial | None | 7 days, no card |
| Bulk campaign creation | Not stated on pages read | Yes, one CSV for Amazon SP, SB, SD and Flipkart PLA |
| Automation model | Goal-based AI bidding with intraday optimisation; you set targets, the software bids | Suggestions you review and apply in bulk; no auto-bidding |
| Best for | Amazon.com and Walmart brands with larger budgets who want hands-off bidding and DSP or AMC | Indian sellers and agencies on Amazon.in and Flipkart who want scale and to approve every change |
Perpetua is the software that absorbed Sellics in 2022. It is well built and well documented, with a library of guides, quarterly benchmark reports and the free Sonar keyword tool. The reasons Indian sellers search for an alternative are not about quality. They are about fit.
The first is the entry price. Essentials costs $695 a month for accounts spending under $10,000 on ads, which at about Rs 96 to the dollar is roughly Rs 66,700 before IGST and card forex charges. For a seller spending Rs 3 lakh a month on Amazon.in ads, that is more than 20% of the ad budget on software alone. The second is that Perpetua's marketplace list is Amazon, Walmart and Instacart; its pages do not mention Amazon.in, and Flipkart is not covered at all. The third is that there is no trial: the pricing page leads to a demo, and you commit before you see the tool on your own account.
BlooprintAI is bulk-workflow software for Amazon India, Amazon UAE, Flipkart and Shopsy. It is priced in rupees, sold self-serve and covers the two marketplaces most Indian brands actually run.
How BlooprintAI works, so this comparison is fair: it is bulk-workflow software, not a bidding robot. It creates campaigns in bulk from a CSV, filters keywords and targets by ACoS, CPC, CVR or spend, shows suggested bids, and applies the bid, budget and placement changes you approve, with a summary first and a log afterwards. It does not auto-bid, run hourly rules, add negatives on its own, daypart, or offer a custom dashboard builder. If you want fully hands-off bidding, some of the tools on this page do that and BlooprintAI does not.
Do not switch because of price alone if the following describe you.
Perpetua Essentials at $695 is about Rs 66,700 a month, or roughly Rs 8 lakh a year, before IGST and forex, and only if your spend stays under $10,000 (about Rs 9.6 lakh) a month. Above that you are on Growth, which adds a share of spend. BlooprintAI is Rs 14,999 a month for Amazon India and UAE, or Rs 11,999 a month on the 12-month plan, plus Rs 12,999 for Flipkart + Shopsy if you need it, before GST.
All INR figures on this page are before GST. Indian invoices carry 18% GST, and Indian businesses paying a foreign vendor in USD usually pay IGST on the import of the service plus a card forex markup, so add those to any dollar price before comparing.
If the answer is 'set a target and leave it', Perpetua's model is what you want and BlooprintAI is not. If it is 'stop spending my week in the console', keep reading.
Amazon.in plus Flipkart or Shopsy means only one of the two tools applies. Amazon.com plus Walmart means only the other does.
Divide the monthly software cost by monthly ad spend. Above 10% is hard to justify for most Indian accounts.
Connect through Amazon's own login, upload one CSV of campaigns and run one filtered bid review. Seven days is enough to know.
Goal-based AI bidding against approve-and-apply bulk workflows, priced in dollars and rupees.
Learn more →$149 plus 3% of spend, Amazon and Walmart only. The INR option for Amazon.in and Flipkart.
Learn more →Bulk campaign creation, bid and budget changes in bulk, and search-term analysis for Amazon India and UAE.
Learn more →Ten tools with Amazon.in support, INR pricing, Flipkart cover and trial terms in one matrix.
Learn more →Perpetua bills in US dollars. Essentials is $695 a month for accounts under $10,000 in monthly ad spend, checked 29 Sep 2026, which is about Rs 66,700 at Rs 96 per dollar before IGST and card forex charges. Growth adds a share of spend and Premium is custom.
Perpetua's site lists Amazon, Walmart and Instacart. Amazon.in is not mentioned on the pages we read, and Flipkart is not supported. Ask Perpetua directly about Amazon.in before buying.
No. The pricing page leads to a demo request, checked 29 Sep 2026. BlooprintAI offers a 7-day trial with no card for Amazon India and UAE, Flipkart and Shopsy.
No. BlooprintAI shows suggested bids and lets you apply bid, budget and placement changes to hundreds of targets at once, but nothing changes until you approve it. There is no goal-based or intraday auto-bidding.
Among tools with public prices that cover Amazon.in, BlooprintAI at Rs 14,999 a month and Adyogi at Rs 20,000 a month are the two priced in rupees. SellerApp has a free plan in USD. Only BlooprintAI and Adyogi also cover Flipkart.
Yes. They connect to different marketplaces through separate official authorisations. BlooprintAI's Flipkart + Shopsy plan is Rs 12,999 a month on its own.
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