What Amazon ads cost in India is CPC × clicks × days, plus 18% GST on the invoice. Enter your average cost per click, the clicks you want a day and the number of days, and this calculator returns the ad spend, the GST and the total you pay. There is no fixed fee: you pay only for clicks, at a price set by auction.
Use your own average CPC from the campaign report. If you have none yet, start from the category range below and correct it after two weeks.
Worked example: at ₹12 a click and 100 clicks a day for 30 days, ad spend is 12 × 100 × 30 = ₹36,000. GST at 18% adds ₹6,480, so the invoices total ₹42,480. The campaign needs a daily budget of ₹1,200.
A GST-registered seller can claim the 18% as input tax credit against the Amazon Ads invoice, so the net cost is the ₹36,000. Sellers without GST registration pay the full ₹42,480.
| Factor | Effect on cost | Under your control? |
|---|---|---|
| Category | Beauty, electronics and supplements run ₹20 to ₹80+ a click; books and niche products far less (eVanik) | Only through product choice |
| Bid and placement adjustments | Top-of-search adjustments raise what a click costs there | Yes |
| Match type | Broad and auto pay for competitive head terms | Yes |
| Sale events | More bidders in the same auctions | Timing only |
| Clicks per day | Scales spend linearly | Yes, through budget |
Cost alone does not tell you. ₹36,000 a month is cheap if it brings ₹1,50,000 of ad sales on a 35% margin, and expensive if it brings ₹60,000. Once the campaign runs, divide spend by ad sales to get ACoS and compare it with your break-even ACoS. Before it runs, the target ACoS and budget calculators turn a sales goal into a budget the other way round.
Blooprint's Amazon ads guide on blooprint.in covers setup; the Amazon ads cost guide on this site goes deeper into published CPC ranges.
BlooprintAI itself costs ₹14,999 a month plus GST on top of ad spend, for sellers whose accounts are large enough that bulk changes and one-table analysis save more than that.
Target daily ad sales and target ACoS in, daily budget out.
Learn more →Ad spend and clicks in, cost per click out, with the ₹ ranges Indian sellers report.
Learn more →Published CPC ranges, what moves them, and what a first month usually costs.
Learn more →Where to download invoices and how to claim the 18% as input credit.
Learn more →Bulk campaign creation, bulk bid and budget changes, and keyword analysis for Amazon India and UAE. ₹14,999 per month, 7-day free trial.
Learn more →Spend = CPC × clicks × days, plus 18% GST. At ₹12 a click and 100 clicks a day, a month costs ₹36,000 plus ₹6,480 GST. There is no fixed fee for Sponsored Products.
Yes, 18% on Amazon Ads invoices. A GST-registered seller can claim it as input tax credit.
There is no minimum monthly spend for Sponsored Products; you set a daily budget per campaign. Too small a budget, though, gives too few clicks to judge results.
Usually CPC is higher than assumed, through placement adjustments, dynamic bids or sale-event competition. Recalculate with your real CPC after two weeks.
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