Amazon ads in India are pay-per-click with no fixed fee, so the cost is whatever your clicks add up to. Agency blogs put typical CPCs between ₹2 and ₹80 depending on competition, ₹500 a day as the practical minimum budget, and around ₹15,000 a month as the point where the data becomes useful. Add 18% GST and any software or agency fee.
There is no fee to open an advertising account or create a campaign on Amazon India. You pay per click on Sponsored Products, Sponsored Brands and Sponsored Display, at a price set by auction and capped by your bid. Impressions are free. The monthly bill is clicks multiplied by average CPC, plus 18% GST, which a registered seller claims back.
The variable, then, is CPC, and CPC depends on category, keyword competition and placement. Blooprint's Amazon ads guide for India covers how the auction works; this page is about the numbers.
The figures below are published estimates, not Amazon data. They are quoted from the sources named so you can judge them.
| Competition level | CPC range | Source |
|---|---|---|
| Low (books, niche accessories) | ₹2 to ₹8 | eVanik blog |
| Medium (home, kitchen, most consumables) | ₹8 to ₹20 | eVanik blog |
| High (beauty, electronics, supplements) | ₹20 to ₹80 and above | eVanik blog |
| Category medians | ₹7 (books) to ₹19 (beauty) | eVanik blog |
| Competitive terms reported by sellers | ₹39 to ₹150 per click | Seller Central India forum |
Sellers on the Seller Central India forum report clicks of ₹39 to ₹150 on competitive terms, well above the blog ranges, so treat the table as a floor for popular products. Our average CPC guide goes into what moves your own CPC.
Assuming a ₹12 average CPC and 30 days, here is what daily budgets turn into, before GST.
| Daily budget | Clicks per day at ₹12 CPC | Monthly spend | What you learn |
|---|---|---|---|
| ₹300 | 25 | ₹9,000 | Little; agencies say data is thin below ₹300 a day |
| ₹500 | about 40 | ₹15,000 | Enough to read search terms on one or two products |
| ₹1,500 | 125 | ₹45,000 | Enough for a small catalogue with auto and manual campaigns |
| ₹5,000 | about 415 | ₹1,50,000 | Multi-campaign account that needs bulk tooling |
SW Cybernetics, an Indian agency, puts it bluntly: below ₹300 a day you rarely get data, and about ₹15,000 a month is the point where advertising is worth the effort. Those are their thresholds, not Amazon's, but they match what most forum replies say.
The ad spend is only part of the bill. If you hand the account to an agency, Indian agencies quote retainers from roughly ₹15,000 a month up to several lakh, or a percentage of ad spend, according to the agency pages that rank for Amazon PPC agency India. Software is a flat fee: BlooprintAI's Amazon India plan is ₹14,999 a month plus GST, with 10% off on six months and 20% off on twelve, and a seven-day free trial with no card. Doing it yourself in the console costs time rather than money.
Our agency versus software comparison lays out when each pays. The short version: below about ₹50,000 a month of ad spend, a percentage-of-spend agency fee is hard to justify, and a tool plus your own time usually wins.
Cost per click is what you pay; cost per sale is what you should manage. If a ₹12 click converts one time in ten, each ad sale costs ₹120. On a ₹999 product that is 12% ACoS, which is fine for most categories. On a ₹299 product it is 40%, which may exceed margin. Run the numbers with the ACoS and break-even calculators before you set a budget.
Bulk bid, budget and placement changes with a summary before anything is applied, from ₹14,999 per month.
Learn more →Work out the ACoS at which an Amazon ad sale makes zero profit, from price, fees and cost.
Learn more →Reported CPC ranges by category and what moves your own CPC.
Learn more →Starting budgets in ₹ for Amazon, Flipkart and Meesho.
Learn more →Amazon accepts very small daily budgets, but agency blogs and forum replies agree that under ₹300 a day gives little data and ₹500 a day is the practical floor for one product.
It is clicks times CPC. At ₹500 a day and a ₹12 CPC, about ₹15,000 a month before GST. Multi-product accounts commonly run ₹50,000 to several lakh.
No set-up or platform fee. You pay only for clicks, plus 18% GST on the invoice.
Yes, 18% on the advertising service. It appears on the tax invoice and can be claimed as input tax credit by a registered seller.
₹14,999 a month plus GST for Amazon India, with 10% off on a six-month plan and 20% off on twelve months. There is a seven-day free trial with no card required.
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