Amazon Ads invoices for Amazon India are downloaded from the Billing section of the advertising console, and each one carries 18% GST on the ad spend that a GST-registered seller can claim as input tax credit. This page covers where the invoices are, what to match them against, and the Seller Support route for wallet-paid invoices that do not show up.
From Seller Central, open Advertising, then Campaign Manager, then the Billing or Payments and invoices section. Amazon's help page View and download an advertising invoice describes the same path.
Invoices are generated per billing cycle. Set the range to the month you are reconciling and download the PDF and, where offered, the CSV.
The invoice must show your GSTIN and the correct legal name, or the credit will be questioned. Update the tax details in your account if they are wrong.
Promotional credits and adjustments arrive as credit notes. A Seller Central India forum thread titled Where to download invoices and credit notes confirms they sit in the same section.
Advertising is a service, and Amazon charges 18% GST on it. If your wallet was debited ₹10,000 for a month of clicks, the invoice will show ₹10,000 of advertising plus ₹1,800 GST, or the equivalent split of CGST and SGST or IGST depending on the place of supply shown. That ₹1,800 is input credit for a registered seller, subject to the invoice appearing in your GSTR-2B.
The spend you see in Campaign Manager is before GST. When you calculate ACoS, use the pre-GST spend, because the GST comes back as credit. When you plan cash flow, use the post-GST figure, because that is what leaves the wallet.
Sellers on the prepaid ads wallet sometimes find that invoices for wallet-paid spend are missing from the usual download. The Seller Central India forum thread How to get GST invoices for Amazon Ads Wallet paid Invoices is the reference case. The route that works is a Seller Support case under Advertising, Billing, quoting the month and the wallet deductions. Ask for the tax invoice with GST, not a statement.
Our wallet guide covers balance, negative balance and refunds; this page stays on the invoice.
An Amazon Ads tax invoice for India shows the advertising charges for the cycle by campaign type, any promotional credit applied as a deduction, the taxable value, the GST split, and the total. The place of supply decides whether you see CGST plus SGST or IGST, and it follows the state in your tax registration. A credit note is a separate document with a negative amount that references the original invoice. If you were moved to the wallet mid-cycle, you may receive two documents for one month: one for arrears billing and one for wallet-funded spend.
Most of these are found only at audit time, so the monthly routine above is cheaper than the fix.
The reconciliation is easier when spend is already in a spreadsheet. BlooprintAI's reporting dashboard exports daily spend by campaign to Excel, so the month total sits next to the invoice total and any gap is visible at once.
One dashboard for spend, sales, ACoS and ROAS across marketplaces, plus Excel export.
Learn more →Enter ad spend and ad sales to get ACoS and ROAS in seconds.
Learn more →Balance, recharge, negative balance and refunds for the seller ads wallet.
Learn more →How credits are applied, where to see them and why they expire.
Learn more →Yes. Amazon charges 18% GST on advertising services, shown on the tax invoice, and a GST-registered seller can claim it as input tax credit.
In the ads console under Billing or Payments and invoices, filtered by month. Amazon's help page View and download an advertising invoice walks through it.
A Seller Central India forum thread reports wallet-paid invoices sometimes do not appear. Raise a Seller Support case under Advertising and ask for the tax invoice for that month.
Without. Campaign Manager reports pre-GST spend, and the GST is recoverable as credit. Use post-GST figures only for cash-flow planning.
They appear as credit notes or as a deduction on the invoice, reducing the amount billed for that cycle.
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