Amazon Ads promotional credits are free advertising spend that Amazon adds to a seller account, usually for new sellers, new-to-advertising accounts or specific events. They are applied automatically against Sponsored ads charges before your wallet or card is used, they expire on a fixed date, and they are not cash. This page shows where to check them and how to spend them without waste.
A promotional credit is a balance Amazon grants for advertising only. When your campaigns run up charges, the credit is consumed first and the remainder is billed to your wallet, card or disbursement as usual. Amazon's help pages on billing describe credits as applied automatically; there is no button to spend them on a specific campaign.
Credits come with an expiry. New-seller offers on Amazon India typically require the account to start advertising within a set period, and the credit lapses unused if campaigns are not running. The expiry date is shown next to the credit in the billing section.
From Seller Central, go to Advertising, Campaign Manager, then the Billing or Payments section.
Credits appear with an amount, an issue date and an expiry date. Consumed credits appear on invoices as a deduction. A Seller Central India forum thread on downloading invoices and credit notes confirms they sit together.
On the seller ads wallet, credits are listed separately from your own balance. Spend hits credits first.
The terms email says whether the credit covers all Sponsored ads or only Sponsored Products, and when it expires.
Campaign Manager reports spend at the auction price whether a credit paid for it or not, so ACoS in your reports is unaffected by credits. That is the right behaviour: a credit is a discount on the bill, not a change in what the clicks were worth. When you review a credit-funded month, read ACoS as if you had paid, and treat the credit as a saving on the invoice. Otherwise a free month will look far better than the paid months that follow it.
Credits are offers, not entitlements. The common triggers on Amazon India are a new seller account within its first months, a seller who has never advertised being invited to start, a Brand Registry enrolment, and event-linked offers around the Great Indian Festival or Prime Day. Amazon also sends targeted offers to accounts it wants to reactivate. The offer arrives by email and in the ads console, with a condition such as spend within a set number of days.
There is no way to request a credit, and no fixed amount. Sellers on YouTube report values from a few hundred to a few thousand rupees, and the terms vary by offer. If you see a credit in the console with no email, read the terms on the credit itself before planning around it.
Credits do not refund past spend, do not carry over past the expiry date, cannot be transferred between accounts or marketplaces, and cannot be withdrawn as cash. If a credit shows as applied but your wallet was still debited for the same period, the credit may have covered an earlier cycle; compare the invoice lines before raising a case.
If a credit was promised in an offer email and never appeared, a Seller Support case under Advertising, Billing with the offer reference is the way to chase it.
Credits are worth more when you learn from them. BlooprintAI's search-term and placement analysis shows which terms and placements the credit-funded campaigns found, so you keep the winners and add negatives for the rest when you move to paid spend.
Search-term, placement and product-level views that show where the money goes.
Learn more →Enter ad spend and ad sales to get ACoS and ROAS in seconds.
Learn more →Balance, recharge, negative balance and refunds for the seller ads wallet.
Learn more →Where invoices live, how GST applies and how to get wallet invoices.
Learn more →In the ads console under Billing, look for promotional credits or credit notes. Each shows the amount, issue date and expiry. On the prepaid wallet, credits are listed separately from your balance.
No. Credits apply automatically to Sponsored ads charges across the account until they are used up or expire.
Yes. The expiry date is shown with the credit and unused credit lapses. Keep at least one campaign live through the final week.
No. They are not cash and cannot be withdrawn, transferred or refunded.
The credit reduces the amount billed. Check the invoice and credit note for the cycle to see how the GST line was adjusted.
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