Scale Insights is Singapore-built Amazon PPC software with detailed rules, priced per ASIN from $78 a month, for twelve Amazon countries. India and the UAE are not among them. BlooprintAI is bulk-workflow software for Amazon India, Amazon UAE, Flipkart and Shopsy at a flat rupee price. For most readers of this page, the marketplace decides it.
Scale Insights facts from scaleinsights.com and /features, read on 29 Sep 2026.
| Scale Insights | BlooprintAI | |
|---|---|---|
| Marketplaces | Amazon US, CA, MX, UK, DE, FR, IT, ES, NL, JP, SG and AU only | Amazon India, Amazon UAE, Flipkart, Shopsy (others coming soon) |
| Amazon.in support | No, India is not on its marketplace list | Yes, built for it (Amazon SPN partner) |
| Flipkart support | No | Yes, PLA campaigns plus Shopsy, self-serve |
| Pricing and currency | USD: $78/month for 5 ASINs up to $688/month for 100 ASINs, or 1% of ad spend for unlimited ASINs (checked 29 Sep 2026) | Rs 14,999/month Amazon, Rs 12,999/month Flipkart + Shopsy; 10% off 6 months, 20% off 12 months (checked 29 Sep 2026) |
| INR pricing | No | Yes, public |
| Free trial | 30 days, no card | 7 days, no card |
| Bulk campaign creation | Not stated on pages read | Yes, one CSV for Amazon SP, SB, SD and Flipkart PLA |
| Automation model | Rule-based automation you configure in detail, including dayparting | Suggestions you review and apply in bulk; no auto-bidding |
| Best for | Amazon.com and European sellers who want granular rules at a per-ASIN price | Indian sellers and agencies on Amazon.in and Flipkart who want scale and to approve every change |
Scale Insights sells control. Its rules engine lets you define in detail how bids, budgets and keywords should change, including dayparting and harvesting, and then runs those rules for you. Pricing is transparent and scales with catalogue size, and the 30-day trial needs no card.
Its /learn library of about 138 long posts is one of the most useful free resources on Amazon PPC, including honest comparisons of other tools. For an Amazon.com, UK, EU, Japan, Singapore or Australia seller who wants detailed rules, it is a very good choice.
BlooprintAI covers the marketplaces Scale Insights does not.
How BlooprintAI works, so this comparison is fair: it is bulk-workflow software, not a bidding robot. It creates campaigns in bulk from a CSV, filters keywords and targets by ACoS, CPC, CVR or spend, shows suggested bids, and applies the bid, budget and placement changes you approve, with a summary first and a log afterwards. It does not auto-bid, run hourly rules, add negatives on its own, daypart, or offer a custom dashboard builder. If you want fully hands-off bidding, some of the tools on this page do that and BlooprintAI does not.
Scale Insights is $78 a month for 5 ASINs up to $688 for 100, about Rs 7,500 to Rs 66,000 at Rs 96 per dollar on 29 Sep 2026, or 1% of ad spend for unlimited ASINs, before IGST and forex. BlooprintAI is Rs 14,999 a month for Amazon India and UAE and Rs 12,999 for Flipkart + Shopsy, with 10% off on 6 months and 20% off on 12.
All INR figures on this page are before GST. Indian invoices carry 18% GST, and Indian businesses paying a foreign vendor in USD usually pay IGST on the import of the service plus a card forex markup, so add those to any dollar price before comparing.
| If you | Pick |
|---|---|
| Sell on Amazon.in or Amazon.ae | BlooprintAI (Scale Insights cannot connect) |
| Sell on Flipkart or Shopsy | BlooprintAI |
| Sell on Amazon.com, UK, EU, JP, SG or AU and want rules | Scale Insights |
| Have a small catalogue and a tight budget outside India | Scale Insights |
| Want a 30-day trial | Scale Insights |
| Want to approve each change rather than write rules | BlooprintAI |
Scale Insights does not list Amazon.in at all. Where Indian sellers go instead.
Learn more →Predictive AI bidding versus filtered bulk changes you approve, with the rupee maths.
Learn more →Bulk campaign creation, bid and budget changes in bulk, and search-term analysis for Amazon India and UAE.
Learn more →Ten tools with Amazon.in support, INR pricing, Flipkart cover and trial terms in one matrix.
Learn more →No. Scale Insights supports the US, Canada, Mexico, UK, Germany, France, Italy, Spain, Netherlands, Japan, Singapore and Australia, checked 29 Sep 2026. Amazon.in and Amazon.ae are not supported.
$78 to $688 a month by ASIN count, or 1% of spend for unlimited ASINs, about Rs 7,500 to Rs 66,000 at Rs 96 per dollar before IGST and forex.
No. BlooprintAI has no rules engine, dayparting or automatic harvesting. You filter targets and apply changes in bulk, with a summary and a log.
Scale Insights offers 30 days with no card; BlooprintAI offers 7 days with no card. Only BlooprintAI's works on Amazon.in.
Only BlooprintAI, which covers Flipkart and Shopsy PLA campaigns at Rs 12,999 a month.
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