Scale Insights is rule-based Amazon PPC software from Singapore, priced per ASIN from $78 a month, with a 30-day trial. Its marketplace list covers twelve Amazon countries and India is not one of them. For Amazon.in and Flipkart, BlooprintAI is the alternative, priced in rupees with a 7-day trial. Scale Insights stays the better tool for sellers on Amazon.com or in Europe who want detailed rules.
Scale Insights prices and marketplace list are from scaleinsights.com, read on 29 Sep 2026. Pricing sits on the home page rather than a separate pricing page.
| Scale Insights | BlooprintAI | |
|---|---|---|
| Marketplaces | Amazon US, CA, MX, UK, DE, FR, IT, ES, NL, JP, SG and AU only | Amazon India, Amazon UAE, Flipkart, Shopsy (others coming soon) |
| Amazon.in support | No, India is not on its marketplace list | Yes, built for it (Amazon SPN partner) |
| Flipkart support | No | Yes, PLA campaigns plus Shopsy, self-serve |
| Pricing and currency | USD: $78/month for 5 ASINs up to $688/month for 100 ASINs, or 1% of ad spend for unlimited ASINs (checked 29 Sep 2026) | Rs 14,999/month Amazon, Rs 12,999/month Flipkart + Shopsy; 10% off 6 months, 20% off 12 months (checked 29 Sep 2026) |
| INR pricing | No | Yes, public |
| Free trial | 30 days, no card | 7 days, no card |
| Bulk campaign creation | Not stated on pages read | Yes, one CSV for Amazon SP, SB, SD and Flipkart PLA |
| Automation model | Rule-based automation you configure in detail, including dayparting | Suggestions you review and apply in bulk; no auto-bidding |
| Best for | Amazon.com and European sellers who want granular rules at a per-ASIN price | Indian sellers and agencies on Amazon.in and Flipkart who want scale and to approve every change |
Scale Insights lists the Amazon marketplaces it supports: the United States, Canada, Mexico, the United Kingdom, Germany, France, Italy, Spain, the Netherlands, Japan, Singapore and Australia. India is not on the list, and neither is the UAE. If your account is on Amazon.in, the software cannot connect to it, whatever the price.
That is why scale insights alternative and scale insights pricing searches from India end up on pages like this one. The second reason is the pricing model. Scale Insights charges by ASIN count, from 5 to 100, or 1% of spend for unlimited ASINs. An Indian catalogue of 300 SKUs on a modest budget lands on the percentage plan, which scales with spend rather than with the work involved.
BlooprintAI is built for Amazon India and Amazon UAE, plus Flipkart and Shopsy, and charges a flat rupee price regardless of ASIN count or spend.
How BlooprintAI works, so this comparison is fair: it is bulk-workflow software, not a bidding robot. It creates campaigns in bulk from a CSV, filters keywords and targets by ACoS, CPC, CVR or spend, shows suggested bids, and applies the bid, budget and placement changes you approve, with a summary first and a log afterwards. It does not auto-bid, run hourly rules, add negatives on its own, daypart, or offer a custom dashboard builder. If you want fully hands-off bidding, some of the tools on this page do that and BlooprintAI does not.
A seller with accounts in both Singapore and India could reasonably run Scale Insights for one and BlooprintAI for the other.
At Rs 96 per dollar, Scale Insights runs from about Rs 7,500 a month for 5 ASINs to about Rs 66,000 for 100 ASINs before IGST and forex, and 1% of spend above that: Rs 10,000 a month on Rs 10 lakh of ad spend. BlooprintAI is Rs 14,999 a month for Amazon India and UAE at any catalogue size, or Rs 11,999 on the 12-month plan, before GST. None of this matters if your account is on Amazon.in, because only one of the two can connect to it.
All INR figures on this page are before GST. Indian invoices carry 18% GST, and Indian businesses paying a foreign vendor in USD usually pay IGST on the import of the service plus a card forex markup, so add those to any dollar price before comparing.
Per-ASIN rules for twelve Amazon countries versus a flat rupee price for Amazon.in and Flipkart.
Learn more →Zonbase does not support Amazon.in. Where its PPC AutoPilot users in India can go.
Learn more →Bulk campaign creation, bid and budget changes in bulk, and search-term analysis for Amazon India and UAE.
Learn more →Ten tools with Amazon.in support, INR pricing, Flipkart cover and trial terms in one matrix.
Learn more →No. Its published marketplace list is the US, Canada, Mexico, UK, Germany, France, Italy, Spain, Netherlands, Japan, Singapore and Australia, checked 29 Sep 2026. Amazon.in and Amazon.ae are not included, and Flipkart is not covered.
$78 a month for 5 ASINs, rising to $688 a month for 100 ASINs, or 1% of ad spend for unlimited ASINs, checked 29 Sep 2026. In rupees that is roughly Rs 7,500 to Rs 66,000 before IGST and forex. There is a 30-day trial with no card.
For a rules-driven tool that supports Amazon.in, SellerApp and Hector are the closest. For a rupee-priced bulk tool that also covers Flipkart and Shopsy, BlooprintAI. Adyogi is the other INR-priced option.
No. BlooprintAI has no self-running rules, dayparting or automatic negatives. It filters targets by metrics, shows suggested bids and applies the bulk changes you approve, with a log of each one.
No. The Amazon plan is Rs 14,999 a month and the Flipkart + Shopsy plan Rs 12,999 a month, before GST, whatever the catalogue size or ad spend.
Yes. The trial is 7 days, no card, connected through Amazon's or Flipkart's own authorisation screen.
Join 500+ brands powered by our team with