Hector and Artha360 are the two established tools that automate both Amazon and Flipkart ads for Indian brands, and neither publishes a price. Hector goes deeper on Amazon: DSP, AMC, hourly dayparting and self-running rules. Artha360 goes wider: Blinkit, Instamart, Zepto and Noon ads, plus reconciliation and forecasting. Your marketplace mix decides between them.
From the vendors' own sites, read 18 Sep 2026 and rechecked for pricing on 29 Sep 2026. Neither page states a price.
| Hector | Artha360 | |
|---|---|---|
| Marketplaces | Amazon SP, SB, SD, DSP; Flipkart PLA and PCA; Myntra and quick-commerce reports | Amazon, Flipkart PLA and PCA, Blinkit, Instamart, Zepto, Noon, Walmart and others |
| Amazon.in support | Yes | Yes |
| Flipkart support | Yes, rule-based bid changes, budget pacing and alerts | Yes, algorithmic optimisation, budget pacing, Event Mode |
| Pricing and currency | Not public; demo only (checked 29 Sep 2026) | Not public; free audit instead (checked 29 Sep 2026) |
| INR pricing | Not stated | Not stated |
| Free trial | Demo only | Free audit |
| Bulk campaign creation | Yes on Amazon; not stated for Flipkart | Not stated |
| Automation model | Self-running rules, hourly dayparting, auto harvesting and negation | Algorithmic bidding and budget pacing |
| Best for | Brands and agencies wanting hands-off rules on Amazon and Flipkart, happy to get a quote | Larger brands that also need quick-commerce and Noon ads plus reconciliation and forecasting |
Neither states Shopsy support, neither states CSV bulk creation for Flipkart, and neither publishes a price or a free trial. That makes the buying process a demo, a proposal and a negotiation. Artha360 has no search demand at all in our autocomplete data, and Hector's searches are mostly hector ai pricing and hector ai login, which tells you most buyers arrive already shortlisted.
Company background differs. Hector lists addresses in Dover, Delaware and Mumbai, and a December 2025 press release says it was founded by Neon, a Wondrlab company, and powers 350-plus brands. Artha360 is headquartered in Toronto with offices in London, Dubai and Mumbai, and names brands such as Decathlon, Havells and Voltas on its home page.
| Your situation | Pick |
|---|---|
| Amazon is most of your spend, and you use or plan DSP | Hector |
| You want hourly dayparting and self-running rules | Hector |
| Blinkit, Instamart or Zepto ads matter now | Artha360 |
| You also sell on Noon or US retail media | Artha360 |
| You want reconciliation and forecasting in the same vendor | Artha360 |
| You want a public price and a self-serve trial | Neither; see below |
BlooprintAI is the public-price option for Amazon India, Amazon UAE, Flipkart and Shopsy: Rs 14,999 a month for Amazon and Rs 12,999 for Flipkart + Shopsy, before GST, with 10% off on 6 months, 20% off on 12, and a 7-day trial with no card. It creates Flipkart PLA campaigns in bulk from a CSV and covers Shopsy. Myntra, Blinkit, Instamart, Zepto and Noon ads are coming soon, so for quick commerce today Artha360 is ahead. All INR figures on this page are before GST. Indian invoices carry 18% GST, and Indian businesses paying a foreign vendor in USD usually pay IGST on the import of the service plus a card forex markup, so add those to any dollar price before comparing.
How BlooprintAI works, so this comparison is fair: it is bulk-workflow software, not a bidding robot. It creates campaigns in bulk from a CSV, filters keywords and targets by ACoS, CPC, CVR or spend, shows suggested bids, and applies the bid, budget and placement changes you approve, with a summary first and a log afterwards. It does not auto-bid, run hourly rules, add negatives on its own, daypart, or offer a custom dashboard builder. If you want fully hands-off bidding, some of the tools on this page do that and BlooprintAI does not.
Demo-only pricing, the free DSP offer, and how to compare a quote with a flat INR fee.
Learn more →The six options that actually touch Flipkart ads, from Seller Hub to Hector, Artha360 and BlooprintAI.
Learn more →PLA, PCA and Smart ROI in Seller Hub, and what software adds for Flipkart and Shopsy.
Learn more →PLA campaigns in bulk from a CSV, placement bids, keyword control and deeper reporting for Flipkart and Shopsy.
Learn more →Both manage Flipkart PLA and PCA campaigns. Hector describes rule-based bid changes, budget pacing and alerts; Artha360 describes algorithmic optimisation, budget pacing and an Event Mode for sale days. Neither states Shopsy support or Flipkart CSV bulk creation.
Neither publishes pricing, checked 29 Sep 2026. Hector sells through demos; Artha360 offers a free audit. BlooprintAI publishes Rs 14,999 a month for Amazon and Rs 12,999 for Flipkart + Shopsy.
Artha360 has dedicated ads pages for all three. Hector offers quick-commerce reports; its press release names these platforms, but its site shows them as reports.
Both describe dayparting on Amazon. Hector specifies granular hourly dayparting. BlooprintAI does not offer dayparting.
No public trial for either: Hector offers a demo and Artha360 a free audit. BlooprintAI has a 7-day trial with no card.
Hector lists Mumbai and Delaware addresses and is part of the Wondrlab group per a press release. Artha360 is based in Toronto with an office in Mumbai.
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