Amazon PPC agencies in India charge in three ways: a monthly retainer tied to a spend band, a percentage of ad spend, or a mix. Published examples: SW Cybernetics charges Rs 35,000 a month up to Rs 3 lakh of spend and Rs 75,000 up to Rs 15 lakh; SellerApp's agency pricing is $300 plus 0.5% to 2.5% of spend, checked 29 Sep 2026. Add 18% GST.
Most Indian agencies quote after a call. These are the published prices in our research, read on 29 Sep 2026. A wider scan of agency sites for our seller-questions research found quotes from about Rs 15,000 to Rs 2 lakh a month, and percentage models of 12% to 15% of spend; treat those as ranges seen, not a benchmark.
| Provider | Model | Price | Approx. INR | Spend condition |
|---|---|---|---|---|
| SW Cybernetics Starter | Retainer | Rs 35,000/month (checked 29 Sep 2026) | Rs 35,000 | Up to Rs 3 lakh spend |
| SW Cybernetics Growth | Retainer | Rs 75,000/month (checked 29 Sep 2026) | Rs 75,000 | Up to Rs 15 lakh spend |
| SW Cybernetics Enterprise | % of spend | Quote | Quote | Above Rs 15 lakh |
| SellerApp agency pricing | Base + % of spend | $300 + 0.5% to 2.5% (checked 29 Sep 2026) | Rs 28,800 + % | Any |
| SellerApp AMS Growth Plan | Managed retainer | From $750/month (checked 29 Sep 2026) | Rs 72,000+ | Not stated |
| BlooprintAI (software) | Flat fee, you run it | Rs 14,999 Amazon; Rs 12,999 Flipkart + Shopsy (checked 29 Sep 2026) | Rs 12,999 to Rs 14,999 | None stated |
All INR figures are before 18% GST. Dollar prices converted at Rs 96; add IGST and forex for a foreign vendor.
| Amazon PPC agency | BlooprintAI | |
|---|---|---|
| Marketplaces | Whatever the agency sells: Amazon.in, Flipkart, Myntra, quick commerce | Amazon India, Amazon UAE, Flipkart, Shopsy (others coming soon) |
| Amazon.in support | Yes | Yes, built for it (Amazon SPN partner) |
| Flipkart support | Usually yes | Yes, PLA campaigns plus Shopsy, self-serve |
| Pricing and currency | INR retainers, e.g. SW Cybernetics Starter Rs 35,000/month up to Rs 3 lakh spend, Growth Rs 75,000 up to Rs 15 lakh, Enterprise % of spend; SellerApp agency $300 + 0.5% to 2.5% of spend (checked 29 Sep 2026) | Rs 14,999/month Amazon, Rs 12,999/month Flipkart + Shopsy; 10% off 6 months, 20% off 12 months (checked 29 Sep 2026) |
| INR pricing | Indian agencies yes | Yes, public |
| Free trial | No; audits and proposals instead | 7 days, no card |
| Bulk campaign creation | Done for you | Yes, one CSV for Amazon SP, SB, SD and Flipkart PLA |
| Automation model | People, often using their own tools | Suggestions you review and apply in bulk; no auto-bidding |
| Best for | Brands with budget for a retainer who want ads off their desk entirely | Indian sellers and agencies on Amazon.in and Flipkart who want scale and to approve every change |
Take a brand spending Rs 5 lakh a month on Amazon ads. On a spend-band retainer like SW Cybernetics Growth, it pays Rs 75,000, which is 15% of spend, because it is above the Rs 3 lakh Starter band. On a 12% to 15% of spend model it would pay Rs 60,000 to Rs 75,000. On SellerApp's agency pricing it would pay $300, about Rs 28,800, plus Rs 2,500 to Rs 12,500.
Now take Rs 20 lakh a month. The retainer bands no longer apply and the enterprise percentage takes over. At 12% to 15% of spend the fee would be Rs 2.4 lakh to Rs 3 lakh a month, which is why large brands usually negotiate a lower percentage or build an in-house team.
A flat software fee does not move with spend: BlooprintAI stays at Rs 14,999 for Amazon at both budgets. But software does not run the account for you, which is the thing an agency fee pays for.
All Amazon ad spend, or only campaigns they manage? Does DSP count?
Does a sale-month spike push you into a higher band or percentage?
You should own the ad account and keep access to campaigns and reports if you leave.
Many agencies run bid tools; ask whether you get access and whether the tool fee is inside the retainer.
Confirm the fee is before or after 18% GST, and the notice period.
Software is cheaper when someone in your team already understands Amazon ads and the console is the bottleneck. Blooprint's guide on blooprint.in covers the broader agency vs software vs doing it yourself decision; this page is about the price.
An agency is worth its fee when nobody in the business has time for ads, when you are entering a marketplace you do not know, or when the account is large enough that an expert's attention pays for itself. Some sellers combine the two: software for the weekly work and a consultant for a quarterly review.
How BlooprintAI works, so this comparison is fair: it is bulk-workflow software, not a bidding robot. It creates campaigns in bulk from a CSV, filters keywords and targets by ACoS, CPC, CVR or spend, shows suggested bids, and applies the bid, budget and placement changes you approve, with a summary first and a log afterwards. It does not auto-bid, run hourly rules, add negatives on its own, daypart, or offer a custom dashboard builder. If you want fully hands-off bidding, some of the tools on this page do that and BlooprintAI does not.
Retainers, percentage of spend and flat software fees in rupees, and when each one pays.
Learn more →Auto versus manual targeting, and manual work versus software, untangled with a decision guide.
Learn more →Bulk campaign creation, bid and budget changes in bulk, and search-term analysis for Amazon India and UAE.
Learn more →Work out ACoS and ROAS from ad spend and ad sales before you compare tool prices against your margin.
Learn more →Published examples: SW Cybernetics charges Rs 35,000 a month up to Rs 3 lakh of ad spend and Rs 75,000 up to Rs 15 lakh; SellerApp's agency pricing is $300 plus 0.5% to 2.5% of spend, checked 29 Sep 2026. Most agencies quote privately. Add 18% GST.
Many do, either on its own or on top of a base fee. Ranges seen on Indian agency sites run about 12% to 15% of spend; SellerApp's software-plus-service pricing is 0.5% to 2.5% plus $300.
Yes. Indian agency invoices carry 18% GST, which a GST-registered business can usually claim as input tax credit. Your ad spend on Amazon also carries GST on Amazon's invoice.
On price, usually: BlooprintAI is Rs 14,999 a month for Amazon and Rs 12,999 for Flipkart + Shopsy, flat. But software needs someone on your side to run it, and it applies changes you approve rather than acting alone.
Typically campaign setup, bid and budget management, negative keywords, reporting and a monthly review. Check whether creative, listing work, DSP and tool fees are included or extra.
Yes. BlooprintAI supports multiple seller accounts and connects through Amazon's and Flipkart's official authorisation, so an agency or freelancer can work in it while you keep the logs.
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