An Amazon PPC agency in India sells people: a retainer or a percentage of ad spend buys someone else running your campaigns. Software sells time: a flat fee buys tools that make your own team faster. Published agency prices start around Rs 35,000 a month (checked 29 Sep 2026); BlooprintAI is Rs 14,999 a month for Amazon and Rs 12,999 for Flipkart + Shopsy. Here is how to decide.
Agency prices come from the two vendors in our research that publish them: SW Cybernetics (swcybernetics.in) and SellerApp's agency page. Most Indian agencies quote after a call, so treat these as the visible end of the market.
| Amazon PPC agency | BlooprintAI | |
|---|---|---|
| Marketplaces | Whatever the agency sells: Amazon.in, Flipkart, Myntra, quick commerce | Amazon India, Amazon UAE, Flipkart, Shopsy (others coming soon) |
| Amazon.in support | Yes | Yes, built for it (Amazon SPN partner) |
| Flipkart support | Usually yes | Yes, PLA campaigns plus Shopsy, self-serve |
| Pricing and currency | INR retainers, e.g. SW Cybernetics Starter Rs 35,000/month up to Rs 3 lakh spend, Growth Rs 75,000 up to Rs 15 lakh, Enterprise % of spend; SellerApp agency $300 + 0.5% to 2.5% of spend (checked 29 Sep 2026) | Rs 14,999/month Amazon, Rs 12,999/month Flipkart + Shopsy; 10% off 6 months, 20% off 12 months (checked 29 Sep 2026) |
| INR pricing | Indian agencies yes | Yes, public |
| Free trial | No; audits and proposals instead | 7 days, no card |
| Bulk campaign creation | Done for you | Yes, one CSV for Amazon SP, SB, SD and Flipkart PLA |
| Automation model | People, often using their own tools | Suggestions you review and apply in bulk; no auto-bidding |
| Best for | Brands with budget for a retainer who want ads off their desk entirely | Indian sellers and agencies on Amazon.in and Flipkart who want scale and to approve every change |
Three pricing models show up. Fixed retainers tied to a spend band: SW Cybernetics publishes Starter at Rs 35,000 a month for up to Rs 3 lakh of ad spend and Growth at Rs 75,000 for up to Rs 15 lakh, with Enterprise as a percentage of spend (checked 29 Sep 2026). Percentage of spend: SellerApp's agency pricing is $300 plus 0.5% to 2.5% of Amazon ad spend, and its AMS Growth Plan starts at $750 a month (checked 29 Sep 2026). And hybrids that combine a small retainer with a performance fee.
Whichever model, add 18% GST, and remember that a percentage-of-spend fee rises with your budget whether or not results do. On Rs 10 lakh of monthly spend, 2.5% is Rs 25,000 before the base fee.
BlooprintAI is Rs 14,999 a month for Amazon India and UAE ads and Rs 12,999 a month for Flipkart + Shopsy, before GST, with 10% off on 6-month and 20% off on 12-month plans and a 7-day trial with no card. The price does not change with ad spend. Global tools bill in dollars: SellerApp's Smart plan is $149 for three months then $250, Teikametrics Essentials is $149 a month on annual billing, Adbrew starts at $799 a month or a percentage of spend, and Perpetua's Essentials plan is $695 a month, all checked 29 Sep 2026.
How BlooprintAI works, so this comparison is fair: it is bulk-workflow software, not a bidding robot. It creates campaigns in bulk from a CSV, filters keywords and targets by ACoS, CPC, CVR or spend, shows suggested bids, and applies the bid, budget and placement changes you approve, with a summary first and a log afterwards. It does not auto-bid, run hourly rules, add negatives on its own, daypart, or offer a custom dashboard builder. If you want fully hands-off bidding, some of the tools on this page do that and BlooprintAI does not.
| Agency | Software | |
|---|---|---|
| Strategy and campaign structure | Included, quality varies by account manager | Yours to decide; tool speeds up execution |
| Weekly bid and negative reviews | Done by them, on their schedule | Done by you, in minutes instead of hours |
| Sale events (Great Indian Festival, Big Billion Days) | They plan and monitor, often across many clients | You plan; bulk budget and placement changes take one upload |
| Reporting | Monthly deck | Live dashboard, Excel export, change logs |
| Knowledge | Stays with the agency | Stays in your team |
| Cost as spend grows | Rises with spend bands or percentage | Flat |
| Multi-marketplace | If the agency covers it | Amazon India, UAE, Flipkart, Shopsy in one place |
Ask any agency which tool they use and whether you get access to it. Many run the same category of software described on this site, and some will run your account on BlooprintAI if you ask.
The middle path is common: software for the daily work, and a consultant or agency for a quarterly strategy review. Blooprint, the company behind BlooprintAI, offers that consulting; the software works on its own.
Bulk campaign creation, bid and budget changes in bulk, and search-term analysis for Amazon India and UAE.
Learn more →PLA campaigns in bulk from a CSV, placement bids, keyword control and deeper reporting for Flipkart and Shopsy.
Learn more →Ten tools with Amazon.in support, INR pricing, Flipkart cover and trial terms in one matrix.
Learn more →Auto versus manual targeting, and manual work versus software, untangled with a decision guide.
Learn more →Published examples: SW Cybernetics charges Rs 35,000 a month for up to Rs 3 lakh of ad spend and Rs 75,000 for up to Rs 15 lakh; SellerApp's agency pricing is $300 plus 0.5% to 2.5% of spend, checked 29 Sep 2026. Most agencies quote privately. Add 18% GST.
BlooprintAI is Rs 14,999 a month for Amazon India and UAE and Rs 12,999 for Flipkart + Shopsy, before GST, flat regardless of spend. Global tools bill in dollars from about $149 to $799 a month, checked 29 Sep 2026, plus IGST and forex.
Only if someone on your side will run it. Software removes the slow parts of managing ads; it does not decide strategy or watch the account for you. BlooprintAI in particular applies the changes you approve rather than acting alone.
Yes. BlooprintAI supports multiple seller accounts and connects through Amazon's and Flipkart's official authorisation screens, so an agency or freelancer can work in it with your permission and you keep the logs.
Freelancers usually cost less than agencies and often work inside the free consoles. Pairing a freelancer with software gives you their judgement with the speed of bulk tools, and the account history stays in your hands.
BlooprintAI is self-serve software. Blooprint, the consultancy behind it, has managed Amazon and Flipkart accounts since 2021 and offers consulting separately; the software does not require it.
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