The Amazon Ads console (advertising.amazon.in, also called Campaign Manager) is free, complete and the only place your campaigns really live. BlooprintAI sits on top of it through the Amazon Ads API and adds bulk creation, bulk bid changes and analysis across Amazon and Flipkart. For a small account the console is enough; this page shows where the line is.
The console row reflects Amazon's own features for Amazon.in and Amazon.ae as documented on advertising.amazon.com/en-in.
| Amazon Ads console | BlooprintAI | |
|---|---|---|
| Marketplaces | Amazon.in and Amazon.ae (one console per marketplace) | Amazon India, Amazon UAE, Flipkart, Shopsy (others coming soon) |
| Amazon.in support | Yes, it is the system of record | Yes, built for it (Amazon SPN partner) |
| Flipkart support | No | Yes, PLA campaigns plus Shopsy, self-serve |
| Pricing and currency | Free; you pay only the cost per click, billed in INR or AED (checked 29 Sep 2026) | Rs 14,999/month Amazon, Rs 12,999/month Flipkart + Shopsy; 10% off 6 months, 20% off 12 months (checked 29 Sep 2026) |
| INR pricing | Yes (ad spend only) | Yes, public |
| Free trial | Not applicable | 7 days, no card |
| Bulk campaign creation | Amazon bulk sheets, one marketplace at a time | Yes, one CSV for Amazon SP, SB, SD and Flipkart PLA |
| Automation model | Dynamic bidding and budget rules built into Amazon | Suggestions you review and apply in bulk; no auto-bidding |
| Best for | Every seller; small accounts can live in it | Indian sellers and agencies on Amazon.in and Flipkart who want scale and to approve every change |
Start from the assumption that you do not need a tool. The console gives you everything a third-party tool is allowed to do, because tools work through the same API.
An account with ten campaigns and a few hundred keywords can be run well in the console with a weekly hour and a spreadsheet.
The console works campaign by campaign. That is fine until the account grows. Three symptoms show up at roughly the same time:
How BlooprintAI works, so this comparison is fair: it is bulk-workflow software, not a bidding robot. It creates campaigns in bulk from a CSV, filters keywords and targets by ACoS, CPC, CVR or spend, shows suggested bids, and applies the bid, budget and placement changes you approve, with a summary first and a log afterwards. It does not auto-bid, run hourly rules, add negatives on its own, daypart, or offer a custom dashboard builder. If you want fully hands-off bidding, some of the tools on this page do that and BlooprintAI does not.
Count the hours. If campaign building and bid reviews take your team more than six to eight hours a month, and the account spends enough that a missed bid review costs more than the fee, a tool pays for itself. If you are below that, stay in the console and revisit after your next launch.
BlooprintAI is Rs 14,999 a month for Amazon India and UAE before GST, with 10% off on 6-month and 20% off on 12-month plans and a 7-day trial with no card, so the test costs nothing but an afternoon.
Bulk campaign creation, bid and budget changes in bulk, and search-term analysis for Amazon India and UAE.
Learn more →How the CSV templates work for Amazon SP, SB, SD and Flipkart PLA campaigns.
Learn more →Auto versus manual targeting, and manual work versus software, untangled with a decision guide.
Learn more →Ten tools with Amazon.in support, INR pricing, Flipkart cover and trial terms in one matrix.
Learn more →Yes. There is no fee for the console itself; you pay only the cost per click of your ads, billed in INR on Amazon.in and AED on Amazon.ae, with GST invoices for Indian accounts.
No. It works through the Amazon Ads API and the console remains the system of record. Every campaign BlooprintAI creates and every bid it updates shows up in the console, and you can keep using the console alongside it.
Nothing the API forbids. What it changes is speed and scale: creating dozens of campaigns from one CSV, filtering every keyword across campaigns in one table, and applying bid changes to hundreds of targets at once.
No. It suggests bids using Amazon's bid recommendations and lets you apply changes in bulk, but you run each update and approve it. There is no hourly or automatic bidding.
Through Login with Amazon, Amazon's own authorisation screen. You never share your Seller Central password, tokens are stored encrypted, and you can revoke access from Amazon at any time.
The console is free. BlooprintAI is Rs 14,999 a month for Amazon India and UAE, before GST, with a 7-day trial and no card. It only makes sense once the console has become a time cost.
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