BlooprintAI's Amazon PPC bid optimisation tool puts every keyword and target in your account into one table, lets you filter it by ACoS, CPC, CVR, clicks or spend, shows Amazon's suggested bid next to your current bid and target ACoS, and changes the bids of everything that matches in one run. It suggests; you decide. Nothing moves between sessions.
Search for an Amazon PPC bid optimisation tool and most results describe a rule engine or an algorithm that changes bids on its own: every hour, on a threshold, by time of day. That is one design. The other is software that does the reading and the arithmetic for you and then waits for your decision. BlooprintAI is the second kind, and this page explains what that means in practice.
The difference matters most to sellers who have been burned by a rule during a sale event, and to agencies who need to tell a client why a bid moved. It also means the tool cannot be blamed for a bad week: every change traces back to a person and a log entry.
Pick accounts, portfolios, campaigns, ad groups and targeting types, then set metric ranges. A common one: ACoS above 40%, more than 20 clicks in 30 days, spend above ₹500.
Before anything changes you see totals for the filtered set: spend, sales, ACoS, ROAS, CPA and orders. You know how much of the account you are about to touch.
Amazon's bid recommendation sits beside your current bid, target ACoS and recent performance, so a suggestion can be judged rather than trusted.
Lower the selected bids by 15%, raise them by ₹2, set them to the suggested bid, or upload a file of new bids. The update runs in the background.
Every run produces a status and a downloadable log of old and new values. To reverse it, apply the opposite change to the same set or upload the previous bids.
| Group | Metrics |
|---|---|
| Efficiency | ACoS, target ACoS, CPC, CPA, CTR, CVR |
| Volume | Spend, sales, units, orders, clicks, impressions |
| Bids | Current bid, Amazon suggested bid, difference |
| Priority | Priority index and cumulative share of sales, so the targets that matter most come first |
Target ACoS can be set per campaign or for the whole account, and the filter 'ACoS above target' turns a weekly spreadsheet exercise into a saved view.
It will not change a bid you did not apply. There is no hourly optimisation, no rule that fires overnight, no dayparting schedule and no automatic negatives. If those are what you want, the tools on our comparison page that sell algorithmic bidding will suit you better, and we say so on those pages.
What it will do is turn a weekly bid review across four thousand keywords from a day's work into twenty minutes, and leave a record that stands up to a client's questions. For the arithmetic behind a maximum bid, the bid calculator below shows the formula.
Filter keywords and targets by ACoS, CPC, CVR or spend, then change bids, budgets and placements in one run.
Learn more →Target ACoS, selling price and conversion rate in, maximum CPC bid out.
Learn more →Margin before ads and the profit you want to keep in, target ACoS out.
Learn more →Bulk campaign creation, bulk bid and budget changes, and keyword analysis for Amazon India and UAE. ₹14,999 per month, 7-day free trial.
Learn more →When rule-based automation helps, when it hurts, and where bulk manual control sits between them.
Learn more →No. It filters your keywords, shows Amazon's suggested bid next to your bid and target ACoS, and applies the change you choose to every matching keyword in one run. There is no hourly, rule-based or scheduled bidding.
From Amazon's bid recommendations through the Ads API, shown with your current bid, target ACoS and recent CPC so you can judge them in context.
Yes. Filter the account, review the summary of spend and sales you are about to affect, then raise or lower bids by an amount or a percentage, or upload a file of new bids.
Every run leaves a downloadable log with old and new values. Apply the opposite change to the same set, or upload the previous bids from the log.
Yes. Current top-of-search, rest-of-search and product-page adjustments can be fetched and updated in bulk. The placement bid adjustment calculator shows how a percentage changes the bid Amazon can charge.
Yes, under the Flipkart + Shopsy plan: placement bids, budgets and keyword bids for PLA campaigns can be updated in bulk, with the same summary and log.
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