A Flipkart ads audit is a structured review of where PLA spend goes and what ROI it brings back, before any bid is changed. This page gives a 12-point checklist you can complete from the Flipkart Ads reports in about an hour, in Flipkart's own terms: ROI, placements, FSNs, search terms and blocked balance. No form, no sales call.
Download the last 30 days of the campaign, FSN, search term and placement performance reports from the Flipkart Ads panel. Write down each product's break-even ROI: one divided by its margin before ads (a 20% margin breaks even at ROI 5). Every question below is judged against it.
The Flipkart ads reports guide on this site explains each report. Blooprint's Flipkart ads guide on blooprint.in covers PLA setup; this page is only the checklist.
Which FSNs run below their break-even ROI? Those lose money on every ad sale; decide whether each is a deliberate launch.
Is each important FSN in its own campaign, or are dozens blended in one? Blended campaigns hide weak products behind strong ones.
What share of spend goes to search terms with clicks and no orders? Each one still spending is a missing excluded keyword.
Are keyword campaigns near Flipkart's per-campaign limits on keywords and negatives (200 each, as agency guides report)? Split them before they fill.
Which of the six placements bring orders, and which only clicks? Compare ROI by placement, not the campaign blend.
Is the bid on the weakest placement still as high as on the strongest? Lower it before touching the rest.
Which campaigns exhaust their budget early, and are they your best ROI or your worst? Budget should follow ROI.
How much of the wallet is blocked for running campaigns, and is it starving new ones? Check before a sale event.
For products in both models, which delivers better ROI at similar spend? Keep each FSN in the model that wins.
Which FSNs with stock and sales history have no active ads? Count them.
Are any advertised FSNs out of stock or not eligible for ads? Their campaigns stop or waste spend.
What share of ad revenue is indirect (another product bought after the click)? A high share flatters ROI for the advertised FSN.
Score each as fine, fix soon or fix now. Most accounts find three to five fix-now items, usually 1, 3, 5 and 7.
The checklist takes an hour because the reports have to be joined by hand. Connect a Flipkart account during BlooprintAI's 7-day free trial and the same questions have their own views. It is software output, not a human review:
Whatever you find, you fix yourself: review the summary, apply in bulk, keep the log. BlooprintAI does not change bids or budgets on its own.
Flipkart's ROI as a multiple, with the equivalent ACoS.
Learn more →Target ROI, price and conversion rate in, maximum PLA bid out.
Learn more →The four reports that matter and the action each one leads to.
Learn more →PLA campaigns from a CSV, placement bids and keywords in bulk, and reporting the seller dashboard does not give you. ₹12,999 per month, Shopsy included.
Learn more →Yes. The checklist needs only your own Flipkart Ads reports. The software views run inside BlooprintAI's 7-day free trial, which takes no card.
Above its break-even ROI, which is one divided by margin before ads. A product with a 25% margin needs an ROI above 4 to make money on ad sales.
Run the full checklist monthly and before Big Billion Days. Questions 3, 7 and 8 (search term waste, budgets, blocked balance) deserve a weekly look.
Yes. Shopsy ads run on Flipkart's ad system, so the same reports and questions apply. Separate Shopsy campaigns by name to judge them apart.
Not as part of this page or the trial. The trial gives you software output on your connected account. Blooprint offers consulting separately.
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