Shopsy ads are product ads on Flipkart's Shopsy app, run from the same seller backend and advertising system as Flipkart. That is why BlooprintAI manages them together: Shopsy campaigns are created in bulk from a CSV, bid by placement and reported next to Flipkart in one dashboard, under the Flipkart + Shopsy plan at ₹12,999 a month plus GST.
Shopsy is Flipkart's value-focused shopping app. Sellers list on it through the Flipkart seller account and advertise through Flipkart's ads platform, so the campaign types, the bidding model and the metrics are Flipkart's: PLA campaigns charged per click, Smart ROI campaigns bid by Flipkart to a target, and ROI (ad revenue divided by ad spend) as the headline number.
Blooprint's Shopsy seller guide on blooprint.in covers listing, fees and whether Shopsy suits your catalogue. This page is about running the ads once you are there.
None of this makes Shopsy a worse place to advertise. It makes it a different one, where the same product can need a different bid, a different budget and a different ROI target. The practical rule is to give Shopsy its own campaigns, read them separately for a few weeks, and only then decide how much of the Flipkart budget to move across.
The Flipkart PLA templates (automatic and keyword) create Shopsy campaigns too: one row per campaign with FSN, budget, start date, placement bids and keywords.
Fetch the current placement bids across campaigns, change them in a table or a bid file, and push them back in one run with a summary and a log.
Spend, revenue, ROI, search terms and placements for Shopsy appear in the same dashboards as Flipkart, so you can see which app earns its budget.
Multi-sheet Excel from the Reports Center for anyone who wants the numbers outside the tool.
Because Shopsy products are cheaper, margins in rupees are thinner and the ROI you need is higher. Break-even ROI is one divided by your margin before ads: a product with a 20% margin breaks even at an ROI of 5, and one with 12.5% at 8. Work the target out per product before choosing between a CPC campaign with placement bids and a Smart ROI campaign.
BlooprintAI's bulk creation builds CPC-style PLA campaigns where you set the bids. It does not create Smart ROI campaigns or bid for you; Smart ROI campaigns you already run appear in reporting next to the others.
| Margin before ads | Break-even ROI | Same as ACoS |
|---|---|---|
| 40% | 2.5 | 40% |
| 25% | 4 | 25% |
| 20% | 5 | 20% |
| 12.5% | 8 | 12.5% |
Shopsy is included in the Flipkart + Shopsy advertising plan at ₹12,999 per month plus GST, with 10% off on six months and 20% off on twelve, and a 7-day free trial without a card. There is no separate Shopsy plan and no extra charge for it.
PLA campaigns from a CSV, placement bids and keywords in bulk, and reporting the seller dashboard does not give you. ₹12,999 per month, Shopsy included.
Learn more →Flipkart's ROI as a multiple, with the equivalent ACoS.
Learn more →Flipkart's ROI is ad revenue divided by ad spend, a ROAS by another name.
Learn more →The CSV templates that create Flipkart and Shopsy PLA campaigns in one upload.
Learn more →Sponsored product ads on Flipkart's Shopsy app. They are run from the Flipkart seller account and Flipkart's ads platform, so they use Flipkart's campaign types, per-click charging and ROI metric.
They run on the same advertising system and seller backend. Campaigns and results can be kept apart by naming and reporting, which is how BlooprintAI shows Shopsy next to Flipkart.
Yes. Shopsy is included in the Flipkart + Shopsy plan at ₹12,999 per month plus GST: bulk PLA creation, placement bids in bulk, and Shopsy reporting next to Flipkart.
At least your break-even ROI, which is one divided by your margin before ads. A 20% margin needs an ROI above 5. Lower Shopsy price points usually mean a higher break-even ROI than the same product on Flipkart.
No. Bulk creation builds CPC-style PLA campaigns with placement bids you set. Smart ROI bidding stays with Flipkart, and those campaigns appear in reporting.
Join 500+ brands powered by our team with