Product

Flipkart PLA bulk upload: create campaigns from a CSV

Flipkart's ads console creates PLA campaigns one at a time and has no bulk upload of its own. BlooprintAI adds one: a CSV with one row per campaign, carrying the FSN, daily budget, start date, a bid for each of Flipkart's six placements and, for keyword campaigns, phrase, exact and excluded keywords. Upload once, confirm, and the campaigns are created through Flipkart's official Ads API.

Campaign type
PLA, automatic and keyword, by FSN
Input
One CSV row per campaign
Placements
Home, search, search top slot, browse, browse top slot, product page
Connection
Flipkart's official Ads API authorisation
Plan
Flipkart + Shopsy, ₹12,999 per month plus GST

Why Flipkart sellers ask for a bulk upload

On Amazon, sellers who outgrow the wizard can fall back on bulk sheets. Flipkart has no equivalent. A seller with three hundred FSNs who wants one PLA campaign per product, which is the structure most Flipkart agencies recommend so that budgets and bids can be judged per product, has to create three hundred campaigns by hand and then set six placement bids in each.

Blooprint's Flipkart ads guide on blooprint.in explains PLA, PCA and Smart ROI from the ground up. This page is about the one feature Flipkart's console does not have.

The two templates

TemplateColumnsUse it for
AutomaticCampaign name, start date, daily budget, FSN, bid for each of the six placementsProducts where you want Flipkart to match queries and you control spend by placement
KeywordEverything in automatic, plus phrase keywords, exact keywords and excluded keywordsProducts with known converting queries, or where automatic campaigns waste spend on the wrong searches

Both templates take the campaign settings that Flipkart's console asks for, so nothing has to be finished by hand afterwards.

Upload, confirm, track

  1. Fill one row per campaign

    A launch of 80 FSNs is 80 rows. Build it in a spreadsheet, review it, save it for the next season.

  2. Set the configuration for the batch

    Choose the settings that apply to every campaign in the file, then review the confirmation screen. Nothing reaches Flipkart until you confirm.

  3. Watch the status

    Creation runs in the background. Every campaign is marked succeeded, failed or partly succeeded, with the reason, so you fix and re-upload only the rows that need it.

Placement bids are the point

Flipkart charges per click and calculates a campaign's CPC from the bids you set for each placement: home page, search page, search top slot, browse page, browse top slot and product page. Setting those six numbers in three hundred campaigns is the slowest part of the console, and it is where the bulk template saves the most time.

After launch, the same six bids can be fetched for every campaign, edited in a table or a downloaded bid file, and pushed back in one run. Each run shows a status and leaves a downloadable log, and nothing changes without you starting it.

What the bulk upload does not do

  • It does not create Smart ROI campaigns, where Flipkart sets bids to a target ROI; it builds CPC-style PLA campaigns where you own the bids. Smart ROI campaigns you already run still appear in reporting.
  • It does not create PCA campaigns. PCA performance appears in the dashboards next to PLA.
  • It does not change bids or budgets afterwards on its own. Bid, budget and keyword changes are bulk actions you run.
  • It does not need your seller password. You authorise the Ads API on Flipkart's own screen and can revoke it at any time.

Related pages

Frequently asked questions

Does Flipkart have a bulk upload for PLA campaigns?

Not in the ads console; campaigns are created one at a time. BlooprintAI adds a CSV bulk upload that creates PLA campaigns through Flipkart's official Ads API, one row per campaign, with placement bids and keywords included.

What goes in each row?

Campaign name, start date, daily budget, the FSN and a bid for each of the six placements. The keyword template adds phrase, exact and excluded keywords.

Can I create one campaign per FSN?

Yes, that is the typical use. One row per FSN gives you a campaign per product, so budget and ROI can be judged per product instead of blended.

Does it work for Shopsy?

Yes. Shopsy uses Flipkart's seller backend and ad system, so Shopsy campaigns are created, managed and reported in the same place under the same ₹12,999 plan.

Can it bulk-create Smart ROI campaigns?

No. Bulk creation builds CPC-style PLA campaigns with placement bids you set. Smart ROI bidding stays with Flipkart, and those campaigns are covered in reporting only.

What happens if Flipkart rejects a row?

The other rows are still created. The status shows each campaign as succeeded, failed or partly succeeded with the reason, so you correct only the failed rows.

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