SellerMate.ai and BlooprintAI are both built in India for Amazon advertising, and that is where the likeness ends. SellerMate is a low-priced, dollar-billed platform with a free plan, an AI agent and dayparting, for Amazon only. BlooprintAI is rupee-priced bulk workflow software for Amazon India, Amazon UAE, Flipkart and Shopsy, where you approve every change. Here is the honest comparison.
SellerMate prices are from sellermate.ai/pricing, read on 29 Sep 2026. An earlier read on 24 Sep 2026 showed Pro at $29 and Unlimited at $150, so the numbers move; confirm on the page before you pay.
| SellerMate.ai | BlooprintAI | |
|---|---|---|
| Marketplaces | Amazon incl. India (per its automation page) | Amazon India, Amazon UAE, Flipkart, Shopsy (others coming soon) |
| Amazon.in support | Yes (own automation page; not on pricing page) | Yes, built for it (Amazon SPN partner) |
| Flipkart support | No | Yes, PLA campaigns plus Shopsy, self-serve |
| Pricing and currency | USD: Free $0; Pro $20/month; Unlimited $105/month or 1.5% of spend; Enterprise $1,500+ (checked 29 Sep 2026) | Rs 14,999/month Amazon, Rs 12,999/month Flipkart + Shopsy; 10% off 6 months, 20% off 12 months (checked 29 Sep 2026) |
| INR pricing | No (India-based) | Yes, public |
| Free trial | Free plan | 7 days, no card |
| Bulk campaign creation | Not stated | Yes, one CSV for Amazon SP, SB, SD and Flipkart PLA |
| Automation model | AI agent and automation credits | Suggestions you review and apply in bulk; no auto-bidding |
| Best for | Small Amazon.in sellers wanting a free tier | Indian sellers and agencies on Amazon.in and Flipkart who want scale and to approve every change |
SellerMate.ai describes itself as an Amazon ads automation AI agent platform. Its pricing page lists a free-forever plan, a Pro plan at $20 a month, an Unlimited plan at $105 a month or 1.5% of monthly ad spend, whichever applies, and an Enterprise tier from $1,500, all checked 29 Sep 2026. Automation runs on credits, and the AI agent is the headline feature.
The site lists tools for automation, dayparting, bulk actions, n-gram analysis, Search Query Performance analysis, live ads, AI recommendations and white-label reports, plus products for DSP, AMC and an MCP server. Its automation page says it covers Amazon India, which the pricing page does not repeat, and its case studies quote figures in rupees, so Indian sellers are clearly part of its base. There are no Flipkart or quick-commerce pages on the site at all.
BlooprintAI is narrower and more manual by design. It is built by Blooprint (BPECOM Consulting Pvt Ltd, Bengaluru, Amazon SPN partner) for sellers who run Amazon.in and Flipkart together and want the slow parts of ads management done in bulk.
How BlooprintAI works, so this comparison is fair: it is bulk-workflow software, not a bidding robot. It creates campaigns in bulk from a CSV, filters keywords and targets by ACoS, CPC, CVR or spend, shows suggested bids, and applies the bid, budget and placement changes you approve, with a summary first and a log afterwards. It does not auto-bid, run hourly rules, add negatives on its own, daypart, or offer a custom dashboard builder. If you want fully hands-off bidding, some of the tools on this page do that and BlooprintAI does not.
If you sell only on Amazon, spend modestly and want a robot to work the account, SellerMate's free or Pro plan is a sensible first stop.
On price, the comparison flips as spend grows. At Rs 96 to the dollar, SellerMate's Unlimited plan at 1.5% of spend costs about Rs 15,000 a month on Rs 10 lakh of ad spend, which is roughly where BlooprintAI's flat fee sits, before adding IGST and forex to the dollar figure. All INR figures on this page are before GST. Indian invoices carry 18% GST, and Indian businesses paying a foreign vendor in USD usually pay IGST on the import of the service plus a card forex markup, so add those to any dollar price before comparing.
Amazon.in only: SellerMate is the cheaper option and covers it. Amazon.in plus Flipkart or Shopsy: only BlooprintAI handles both.
If you want bids changed while you sleep, SellerMate's agent does that. If you want to see the change before it happens, BlooprintAI is built that way.
Dollar price times the exchange rate plus IGST and forex, or 1.5% of your spend if that is higher, against Rs 14,999 plus GST.
SellerMate's free plan and BlooprintAI's 7-day no-card trial cost nothing. Run one bid review in each.
Ten tools with Amazon.in support, INR pricing, Flipkart cover and trial terms in one matrix.
Learn more →Free plans, free calculators and no-card trials that work for Amazon.in sellers.
Learn more →Bulk campaign creation, bid and budget changes in bulk, and search-term analysis for Amazon India and UAE.
Learn more →PLA campaigns in bulk from a CSV, placement bids, keyword control and deeper reporting for Flipkart and Shopsy.
Learn more →SellerMate.ai lists a free-forever plan with no card, checked 29 Sep 2026. Paid plans are Pro at $20 a month and Unlimited at $105 a month or 1.5% of ad spend, with Enterprise from $1,500. All prices are in US dollars.
Its automation page says it covers Amazon India, and its case studies quote rupee figures, so yes in practice. Its pricing page does not list marketplaces, and there is no Flipkart, Shopsy or quick-commerce support on the site.
No. BlooprintAI shows suggested bids and lets you filter and update hundreds of targets at once, but nothing changes until you approve it. There is no agent, no hourly automation and no automatic negatives.
SellerMate for a small Amazon-only account: $20 a month is about Rs 1,900 before IGST and forex. At larger spend the 1.5% option grows, while BlooprintAI stays at Rs 14,999 for Amazon and Rs 12,999 for Flipkart + Shopsy, before GST, checked 29 Sep 2026.
BlooprintAI. SellerMate has no Flipkart pages. Other tools that touch Flipkart are Hector, Artha360, Mark8 IQ and Adyogi; of these only Adyogi and BlooprintAI publish prices.
Yes, and some sellers do: an automation tool on Amazon and BlooprintAI for Flipkart and for bulk campaign creation. Both connect through Amazon's official authorisation, so they do not conflict.
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