The most capable free Amazon PPC tool is Amazon's own ads console: campaign management, bulk sheets, dynamic bidding and every report cost nothing beyond your clicks. On top of it, SellerApp, SellerMate.ai and SellerGeni have free plans, Adyogi has a freemium tier, several vendors offer free calculators and audits, and a few tools offer no-card trials.
From each vendor's own pages, read 24 to 29 Sep 2026. Free plans change; check the limits before you connect an account.
| Tool | What is free | Paid from | Amazon.in | Flipkart |
|---|---|---|---|---|
| Amazon Ads console | Everything; pay only CPC | n/a | Yes | No |
| SellerApp | Freemium plan, no card; free tools incl. ACoS calculator and PPC audit | Pro $99; Smart $149 then $250 (checked 29 Sep 2026) | Yes | No (self-serve) |
| SellerMate.ai | Free-forever plan, no card; dayparting calculator | Pro $20; Unlimited $105 or 1.5% (checked 29 Sep 2026) | Yes | No |
| SellerGeni | Free plan | $23 and $80 per month (checked 29 Sep 2026) | Not stated | No |
| Adyogi | Freemium tier | Self-Serve Rs 20,000 (checked 29 Sep 2026) | Yes | Yes |
| Helium 10 | Free tools: PPC audit, keyword tool, FBA calculator and others | Platinum $129 (checked 29 Sep 2026) | Yes, third-party | No |
| Zonbase | Free limited access | $49 (checked 29 Sep 2026) | No | No |
| m19 | 30-day trial, no card | EUR 49 / $59 (checked 29 Sep 2026) | Not stated | No |
| Scale Insights | 30-day trial, no card | $78 (checked 29 Sep 2026) | No | No |
| BlooprintAI | 7-day trial, no card; free ACoS, bid and other calculators; free PPC audit | Rs 14,999 Amazon; Rs 12,999 Flipkart + Shopsy (checked 29 Sep 2026) | Yes | Yes |
Amazon's ads console at advertising.amazon.com is free for every seller and is the system of record for your campaigns. It handles dynamic bidding (down only, or up and down), placement adjustments, budget rules, bulk sheets and the search-term, targeting and placement reports. For a seller with a few campaigns, nothing else is needed.
What it does not do well is scale: it works one campaign and one marketplace at a time, bulk sheets are fiddly, and weekly bid reviews across hundreds of keywords take hours. That is the point at which a tool, free or paid, starts to pay.
All the free plans above bill in dollars once you upgrade, except Adyogi, which prices in rupees.
Free calculators answer the numbers questions that come before any tool decision: what ACoS you can afford, what bid makes sense at your conversion rate, what a campaign will cost. Adbrew has a max bid calculator, Atom11 has real-bid and CPC calculators and a PPC performance audit, SellerMate has a dayparting calculator, Perpetua kept Sellics' free Sonar keyword tool, and Helium 10 has its free PPC audit.
BlooprintAI has its own set built for Indian marketplaces, with rupee inputs: ACoS, break-even ACoS, TACoS, ROAS and bid calculators for Amazon, and ROI and PLA bid calculators for Flipkart, plus a free Amazon PPC audit.
A free plan is limited for ever; a trial is the full product for a short time. For deciding whether software fits, a trial on your live account usually tells you more. m19 and Scale Insights give 30 days without a card, although Scale Insights does not support Amazon.in. Sellerboard gives a month. Atom11 and BlooprintAI give 7 days without a card; Jungle Scout gives a 7-day money-back guarantee instead.
BlooprintAI's trial covers bulk campaign creation from a CSV, account-wide filters by ACoS, CPC, CVR and spend, bulk bid, budget and placement changes, and the Flipkart and Shopsy plan as well as Amazon. After the trial it is Rs 14,999 a month for Amazon India and UAE and Rs 12,999 for Flipkart + Shopsy, before GST.
How BlooprintAI works, so this comparison is fair: it is bulk-workflow software, not a bidding robot. It creates campaigns in bulk from a CSV, filters keywords and targets by ACoS, CPC, CVR or spend, shows suggested bids, and applies the bid, budget and placement changes you approve, with a summary first and a log afterwards. It does not auto-bid, run hourly rules, add negatives on its own, daypart, or offer a custom dashboard builder. If you want fully hands-off bidding, some of the tools on this page do that and BlooprintAI does not.
Amazon's own ads console, which is free and does campaign management, dynamic bidding, budget rules, bulk sheets and all the reports. For extra help, SellerApp and SellerMate.ai have free plans that support Amazon.in.
Yes. Helium 10, SellerApp and Atom11 offer free PPC audits, and BlooprintAI has a free Amazon PPC audit built for Amazon.in accounts.
Connect only through Amazon's official Login with Amazon authorisation, never by sharing your password. Check what permissions the tool requests and remove access you no longer use.
Flipkart's own Seller Hub advertising is free apart from CPC. Adyogi's freemium tier covers Flipkart. BlooprintAI has free Flipkart ROI and PLA bid calculators and a 7-day trial of its Flipkart + Shopsy plan.
No free plan. It has a 7-day free trial with no card, and free calculators and a PPC audit. Paid plans are Rs 14,999 a month for Amazon and Rs 12,999 for Flipkart + Shopsy, before GST.
SellerMate's platform runs automation on credits, so check what its free plan allows. SellerApp's automation needs its paid Smart plan. The Amazon console's dynamic bidding is free for every campaign.
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