An Amazon PPC audit is a structured review of where ad spend goes and what it brings back, before any bid is changed. This page gives you a 12-point checklist you can complete from Campaign Manager and the search-term report in about an hour, then explains what the automated audit inside BlooprintAI's free trial adds. No form, no sales call.
Download the last 30 and 90 days of the campaign, targeting, search-term and placement reports from Campaign Manager. Blooprint's Amazon PPC audit checklist on blooprint.in explains each report; this page is the checklist itself.
Write down each product's break-even ACoS before you begin. Every question below is judged against it.
What share of spend sits in keywords and targets with zero orders in 90 days? Above 20% is the first thing to fix, with negatives or paused targets.
List campaigns whose 30-day ACoS is above the product's break-even. Those are losing money on every ad sale; decide whether each is a deliberate launch investment.
Does each product family have auto plus manual campaigns, with exact, phrase and broad separated? Mixed match types in one ad group make bids impossible to judge.
Are there converting search terms in auto or broad campaigns that have not been added as exact keywords in a manual campaign? Count them.
Do search terms with many clicks and no orders appear repeatedly across weeks? Each one still spending is a missing negative.
For your top 20 spending keywords, compare the current bid with price × CVR × target ACoS. Note every keyword bidding above its maximum.
Is CPC far above bid on some campaigns? Check the top-of-search and product-page adjustments and whether the placement report justifies them.
Which campaigns run out of budget before evening, and are they your best ACoS campaigns or your worst? Budget should follow efficiency.
What share of ad sales comes from your own brand terms? High branded ACoS efficiency can hide poor generic performance.
Which ASINs with stock and sales history have no active ads? Count them.
Are any advertised ASINs out of stock or losing the buy box? Their campaigns spend on clicks that cannot convert.
Is 30-day ACoS better or worse than 90-day ACoS? Is TACoS rising? A worsening trend with steady spend means efficiency is slipping.
Score each question as fine, fix soon or fix now. Most accounts have three to five fix-now items, usually questions 1, 5, 6 and 8.
The checklist takes an hour because the reports have to be joined by hand. When you connect an Amazon account during BlooprintAI's 7-day free trial, about three months of data loads and the same checks run on the real account. It is software output, not a human review. What you get:
Whatever you find, you fix it yourself: filter, review the summary, apply in bulk, keep the log. BlooprintAI does not change bids or add negatives on its own.
Price, cost and marketplace fees in, profit margin and break-even ACoS out. Sets the ceiling for every bid.
Learn more →Turn a target ACoS, a selling price and a conversion rate into the highest CPC bid that still makes money.
Learn more →Ad spend and ad sales in, ACoS and ROAS out. The first number every Amazon seller checks.
Learn more →Bulk campaign creation, bid and budget changes in bulk, and keyword analysis for Amazon India. ₹14,999 per month, 7-day free trial.
Learn more →Yes. The 12-point checklist needs only your own reports from Campaign Manager. The automated audit runs inside BlooprintAI's 7-day free trial, which takes no card.
Not as part of this page or the trial. The trial gives you software output on your connected account. Blooprint does offer consulting separately, but this audit is a self-service tool.
Campaign, targeting, search-term and placement reports for the last 30 and 90 days, plus each product's break-even ACoS from its price, cost and fees.
Run the full checklist quarterly and before big sale events. Questions 1, 5 and 8 (wasted spend, negatives, budgets) are worth a weekly look.
Spend concentrated in keywords and search terms that never convert, usually in auto and broad campaigns that were never harvested or negated. Fixing that alone often moves account ACoS by several points.
The checklist is written for Amazon. BlooprintAI's Flipkart reporting has equivalent views (unadvertised FSNs, budget monitor, campaign health, search terms) once a Flipkart account is connected.
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