Sellerboard is a German profit analytics tool for Amazon, priced from $19 to $79 a month, with a PPC optimiser added on top. If advertising on Amazon.in and Flipkart is the main job and profit tracking is secondary, BlooprintAI is the ads-first alternative, priced in rupees. Sellerboard stays the better and cheaper tool if what you need is profit, fees and inventory in one place.
Sellerboard prices are from sellerboard.com, read on 29 Sep 2026.
| Sellerboard | BlooprintAI | |
|---|---|---|
| Marketplaces | Amazon, all marketplaces | Amazon India, Amazon UAE, Flipkart, Shopsy (others coming soon) |
| Amazon.in support | Not stated on pages read | Yes, built for it (Amazon SPN partner) |
| Flipkart support | No | Yes, PLA campaigns plus Shopsy, self-serve |
| Pricing and currency | USD: $19, $29, $39 and $79 per month, or $15 to $63 on annual billing (checked 29 Sep 2026) | Rs 14,999/month Amazon, Rs 12,999/month Flipkart + Shopsy; 10% off 6 months, 20% off 12 months (checked 29 Sep 2026) |
| INR pricing | No | Yes, public |
| Free trial | 1 month, no card | 7 days, no card |
| Bulk campaign creation | Not stated on pages read | Yes, one CSV for Amazon SP, SB, SD and Flipkart PLA |
| Automation model | Profit analytics first; a PPC optimiser sits on top with automated bid rules | Suggestions you review and apply in bulk; no auto-bidding |
| Best for | Sellers who want profit and fee tracking with light PPC automation at a low price | Indian sellers and agencies on Amazon.in and Flipkart who want scale and to approve every change |
Sellerboard's core is profit: it pulls orders, Amazon fees, refunds, storage and PPC cost and shows what you actually made per product and per day. The PPC optimiser is a module on top that applies bid rules. Searches for sellerboard alternative usually come from sellers who bought it for profit and then wanted more from the ads side, or from sellers who also need Flipkart.
BlooprintAI works the other way round. It has no profit tracker, no fee reconciliation and no inventory module. It exists for creating and managing ad campaigns at volume on Amazon India, Amazon UAE, Flipkart and Shopsy. The only overlap is bid management, and even there the models differ: Sellerboard's optimiser runs rules; BlooprintAI shows you filtered targets and suggested bids and applies the changes you approve.
How BlooprintAI works, so this comparison is fair: it is bulk-workflow software, not a bidding robot. It creates campaigns in bulk from a CSV, filters keywords and targets by ACoS, CPC, CVR or spend, shows suggested bids, and applies the bid, budget and placement changes you approve, with a summary first and a log afterwards. It does not auto-bid, run hourly rules, add negatives on its own, daypart, or offer a custom dashboard builder. If you want fully hands-off bidding, some of the tools on this page do that and BlooprintAI does not.
For many small Amazon sellers Sellerboard alone is the right answer. The case for an ads tool starts when campaign count, not profit visibility, is the problem.
Because the two tools do different jobs, a common set-up is Sellerboard for profit and BlooprintAI for ads. That costs about Rs 3,700 to Rs 7,600 a month for Sellerboard, before IGST and forex, plus Rs 14,999 for BlooprintAI's Amazon plan, or Rs 11,999 on 12 months, before GST. If you sell on Flipkart as well, add Rs 12,999 for Flipkart + Shopsy; Sellerboard will not track that side.
All INR figures on this page are before GST. Indian invoices carry 18% GST, and Indian businesses paying a foreign vendor in USD usually pay IGST on the import of the service plus a card forex markup, so add those to any dollar price before comparing.
m19 Autopilot bids for you in euros. The rupee-priced alternative where you approve every change.
Learn more →Work out ACoS and ROAS from ad spend and ad sales before you compare tool prices against your margin.
Learn more →Bulk campaign creation, bid and budget changes in bulk, and search-term analysis for Amazon India and UAE.
Learn more →Twelve tools on price, currency, Amazon.in, Flipkart, trial and automation type, grouped by model.
Learn more →$19, $29, $39 or $79 a month depending on order volume, or $15 to $63 on annual billing, checked 29 Sep 2026. That is about Rs 1,800 to Rs 7,600 a month at Rs 96 per dollar, before IGST and forex. There is a one-month trial with no card.
Mainly no. It is a profit analytics tool with a PPC optimiser module. If campaign creation and bulk bid management are your main needs, an ads tool fits better.
No. Sellerboard covers Amazon marketplaces only. BlooprintAI covers Flipkart and Shopsy ads at Rs 12,999 a month, but it does not track profit.
No. BlooprintAI reports ad metrics such as spend, sales, ACoS, CPC and CVR by campaign, keyword, placement and product. It does not calculate profit after Amazon fees.
Yes. They connect to Amazon separately through Amazon's own authorisation and do different jobs. Many sellers keep a profit tool alongside an ads tool.
No. It filters targets and shows suggested bids; you apply the changes in bulk, with a summary before and a log after. There is no automatic or scheduled bidding.
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