Guide

Zepto ads portal: login, Jarvis, Atom and access (2026)

The Zepto ads portal is the brand portal at brands.zepto.co.in, where onboarded brands run sponsored product campaigns on Jarvis, Zepto's in-house ad platform, and read their reports. It is only partly self-serve: sponsored products are, but banners, Swap and Save and packages are sold through Zepto's brand team, and many brands first get access through a sales contact or partner agency.

Address
brands.zepto.co.in
Ad platform
Jarvis (Nov 2024)
Self-serve
Sponsored products; other formats via Zepto's brand team
Analytics
Atom (paid), Zepto GPT (DRHP)
Access route
Brand onboarding, sales contact or partner agency

Getting access

Zepto ads are for brands that already sell on Zepto. The portal login is the brand's partner login at brands.zepto.co.in; searches for 'Zepto ads login', 'Zepto ads dashboard' and 'Zepto advertising portal' land on the same place. Agency guides note that access to ads has often come through Zepto's sales contact or a partner agency rather than a sign-up button, and that is still the practical route if the ads section is not visible on your login.

Blooprint's guide to selling on Blinkit, Zepto and Instamart and its Zepto onboarding guide cover getting listed; this page assumes you are.

What is inside

AreaWhat it doesNote
Jarvis campaignsCreate and manage sponsored product campaignsKeyword and category targeting, bids, budgets, cities
ReportsImpressions, clicks, ATCs, orders, spend, ROASBy SKU and city; download for your own records
AtomShare of voice, search volume, neighbourhood salesPaid add-on, about ₹30,000 a month per one 2026 guide
Zepto GPTNatural-language questions on shopping dataDescribed in Zepto's DRHP
Brand formatsBanners, Swap and Save, packagesRequested through Zepto's brand team, not built in the portal

A first campaign on Jarvis

  1. Check stock by city

    Ads should run only where dark stores hold your SKU; agency guides stress geo-restricting campaigns to those cities.

  2. Start with own-brand defence

    Your brand name at ₹200 to ₹400 a day, the range agency guides give, so competitors do not take your searches.

  3. Add three to five hero SKUs on generic terms

    Test at ₹1,500 to ₹3,000 a day in total, per agency guides.

  4. Set bids by time of day

    Agency guides identify 9 to 11 am and 6 to 9 pm as peak windows.

  5. Review after a week

    Cost per order and ATC rate by SKU and city; cut cities where stock ran low.

Reading the reports

Zepto's reports show ROAS on attributed sales. Recompute it on selling price, not MRP, and subtract commission: Ladya puts Zepto's at 10% to 18%, and its benchmark finds true ROAS of 1.3x to 2.5x against 3x to 5x on the dashboard. The ATC column, add-to-carts over clicks, tells you whether the problem is the listing (few ATCs) or stock and delivery slots (ATCs without orders).

There is no public Zepto ads API for brands as of September 2026. Download the reports weekly to one sheet.

Common portal problems

BlooprintAI does not manage Zepto ads yet; Zepto is marked coming soon. Amazon and Flipkart ads are live today, connected through each marketplace's official API.

  • No ads section on the login: ads not enabled for the brand; ask the Zepto account contact.
  • Campaign live, no impressions: stock missing in the targeted cities, or the bid too low for the slot.
  • Banner requested in the portal but nothing happens: display formats are booked by the brand team.
  • Reports disagree with sales data: attribution windows and MRP-based ROAS; reconcile on orders delivered.
  • Budget spent in hours: a generic keyword at top-of-search bids; cap the daily budget per campaign and split brand defence into its own campaign.

Frequently asked questions

What is the Zepto ads portal?

The brand portal at brands.zepto.co.in, where onboarded brands run sponsored product campaigns on Jarvis and read reports.

How do I log in to Zepto ads?

With the brand's partner login at brands.zepto.co.in. If ads are not visible, access is usually enabled through Zepto's sales contact or a partner agency.

Are Zepto ads self-serve?

Partly. Sponsored products are run by the brand on Jarvis; banners, Swap and Save and packages are sold through Zepto's brand team.

What is Zepto Atom?

Zepto's paid analytics product, described in its DRHP, giving share of voice, search volume and neighbourhood-level sales. One 2026 guide prices it at about ₹30,000 a month.

Is there a Zepto ads API?

Not a public one for brands as of September 2026. Reports are downloaded from the portal.

Ready to Transform Your Marketplace Ads?

Join 500+ brands powered by our team with Blooprint AI

Start 7-Day Free Trial Book a Demo