Zepto ad types are sponsored products in search and category lists, charged per click; brand and display ads, meaning homepage carousel, feature, category and thin banners and a brand store, sold on CPM, fixed slots or packages; and two formats unique to Zepto, Swap and Save, shown when a shopper adds a rival product, and ads on the order-tracking screen. All run on Zepto's in-house platform, Jarvis.
| Format | Type | Where | Billing | Bought how |
|---|---|---|---|---|
| Sponsored products | Performance | Search results and category lists | CPC | Brand portal, self-serve |
| Homepage carousel | Display | Six to eight rotating slots on the home screen | CPM or fixed | Brand team or package |
| Feature and thin banners | Display | Home and in-feed strips | CPM or fixed | Brand team or package |
| Category banners | Display | Top of a category page | CPM or fixed | Brand team or package |
| Brand store | Brand | Your page inside Zepto | Within packages | Brand team |
| Swap and Save | Performance | Shown when a rival product is added to cart | Reported CPC | Brand team |
| Order-tracking screen | Display | Screen shown while the order is on its way | CPM | Brand team |
Format names follow the 2026 agency guides Blooprint's quick commerce ads guide draws on; Zepto renames placements often. The key split is between sponsored products, which a brand can run itself, and everything else, which is largely sold through Zepto's brand team or bundled in packages.
Sponsored products put your SKU in a sponsored slot in search and category lists and charge per click. They run on Jarvis, the in-house ad platform Zepto introduced in November 2024 and described on its own blog as making campaigns 'smart and effortless'. Agency guides describe targeting by keyword and category, restricted to cities where the dark stores hold your stock.
Ladya's benchmark puts clicks at ₹4 to ₹18, and agency guidance is to begin with own-brand defence (₹200 to ₹400 a day) plus three to five hero SKUs on generic terms. This is where agency reporting consistently finds the best ROAS.
Zepto's banners, the homepage carousel of six to eight slots, feature and thin banners and category banners, are sold on CPM, as fixed slots or in packages. Agency guides report homepage CPMs of ₹40 to ₹90 with a minimum of about ₹1 lakh, and one guide describes entry packages of ₹5 to ₹6 lakh bundling banners, in-feed placements and a brand store. Judge them on reach and brand search lift, not sponsored-product ROAS.
Buy them for launches and festive windows when you have stock in every city the banner reaches. A home-screen banner that sends shoppers to an out-of-stock SKU is the most expensive mistake in quick commerce.
Swap and Save is the format with no marketplace equivalent. When a shopper adds a competing product to the cart, Zepto can offer yours as a swap, usually with a price incentive. It is conquesting at the last moment, and it works best for a challenger brand priced at or below the category leader. Order-tracking screen ads reach a shopper who has just bought and is watching the delivery timer; they suit add-on and repeat-purchase messages rather than new-category discovery.
BlooprintAI does not manage Zepto ads yet; Zepto is marked coming soon. Amazon Sponsored Products and Flipkart PLA are supported today.
Sponsored products on your brand name so competitors do not take your searches.
Three to five SKUs with stock everywhere, on the category terms that sell.
If you are the cheaper or better-rated alternative to a named leader.
For launches and festive peaks, with stock confirmed in every targeted city.
Create PLA campaigns in bulk, filter FSNs and keywords by ROI, CPC and spend, and update bids and budgets in one go. ₹12,999 per month, 7-day free trial.
Learn more →Cost per thousand impressions: the billing model behind Blinkit, Zepto, Instamart and Myntra banners.
Learn more →Reported CPCs by slot and category, homepage CPMs, test budgets and entry packages.
Learn more →Where Zepto ads are run, what Jarvis and Atom are, and how brands get access.
Learn more →Sponsored products on search and category (CPC), homepage carousel, feature, thin and category banners (CPM, fixed or packages), a brand store within packages, Swap and Save cart ads and order-tracking screen ads.
The display side of Zepto: banners on the home screen and category pages and a brand store, sold on CPM, fixed slots or packages through Zepto's brand team and judged on reach rather than ROAS.
A format shown when a shopper adds a competing product to the cart, offering your product as a swap. It is last-moment conquesting and suits challenger brands.
Zepto's in-house advertising platform, introduced in November 2024, on which sponsored product campaigns run.
Sponsored products are run by the brand; banners, Swap and Save and packages are largely sold through Zepto's brand team, according to agency guides.
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