Zepto advertisement cost runs about ₹4 to ₹18 per click for sponsored products by Ladya's April 2026 benchmark, lower than Blinkit for similar intent, while homepage banners are sold on CPM with a reported minimum around ₹1 lakh. Zepto publishes no rate card. Agency guides suggest testing at ₹1,500 to ₹3,000 a day. Add 18% GST, and the paid Atom analytics subscription if you take it.
Zepto's draft red herring prospectus gives the only hard numbers on any quick commerce ad business: advertising revenue of ₹49.2 crore in FY24, ₹651.2 crore in FY25 and ₹1,635.7 crore in FY26, from 2,468 brand partners advertising in FY26, as Storyboard18 reported. That is the context for every price below. The auction is young, fast-growing and increasingly full.
Zepto publishes no floors or rate card. The figures on this page are agency benchmarks, marked by source. Blooprint's quick commerce ads guide compares all three apps; this page is Zepto's cost lines only.
| Line | Reported price | Source |
|---|---|---|
| Sponsored products, search overall | ₹4 to ₹18 per click | Ladya, April 2026 |
| Top of search | ₹8 to ₹18 per click | Ladya |
| Lower positions | ₹2 to ₹5 per click | Ladya |
| Snacks, branded keyword | ₹3 to ₹5 per click | Ladya category table |
| Snacks, generic keyword | ₹8 to ₹14 per click | Ladya category table |
| Own-brand defence keyword | ₹2 to ₹5 per click | Ladya |
One benchmark puts Zepto's CPCs 30% to 40% below Blinkit's for similar intent. The gap between branded and generic terms matters more than the platform: a generic 'chips' keyword costs two to three times your brand name.
Zepto sells homepage carousel, feature, category and thin banners on CPM, fixed slots or bundles. Agency guides report homepage CPMs of ₹40 to ₹90 with a minimum commitment of ₹1 lakh or more. A 2026 GlobalWebsters guide describes entry packages of ₹5 to ₹6 lakh bundling homepage banners, in-feed placements and a brand store; that is one agency's description, and package terms are negotiated with Zepto's brand team.
Atom, Zepto's paid analytics product described in the DRHP, adds share of voice, search volume and neighbourhood-level sales data. One 2026 guide prices it at about ₹30,000 a month. It is optional, but without it the ads reports alone say little about share of search.
| Line | Amount |
|---|---|
| Daily test budget | ₹2,000 (inside the ₹1,500 to ₹3,000 range) |
| Month | ₹60,000 plus ₹10,800 GST |
| Brand defence share | ₹300 a day on own-brand terms (agency range ₹200 to ₹400) |
| Generic keywords at ₹6 blended | About 8,500 clicks |
| Orders at 7% conversion, ₹200 average | About 600 orders, ₹1,20,000 attributed |
| Platform ROAS | About 2x before commission |
Ladya reports Zepto's commission at 10% to 18%, the lowest of the three apps, and true ROAS after commission and cost of goods of 1.3x to 2.5x against 3x to 5x on the dashboard. Its targets by category, 4x to 6x for snacks and 5x to 8x for health, are platform-ROAS figures to test against, not guarantees.
BlooprintAI does not manage Zepto ads yet; Zepto is marked coming soon. Amazon and Flipkart ads are available today.
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Learn more →Cost per thousand impressions: the billing model behind Blinkit, Zepto, Instamart and Myntra banners.
Learn more →Sponsored products, banners, Swap and Save and order-screen ads: what each does and how it is sold.
Learn more →Click prices, commissions and true ROAS across the three apps in one table.
Learn more →Zepto publishes no rate card. Ladya's April 2026 benchmark puts sponsored product clicks at ₹4 to ₹18, and agency guides report homepage banners at ₹40 to ₹90 CPM with about a ₹1 lakh minimum, plus 18% GST.
No published minimum for sponsored products; agency guides suggest testing at ₹1,500 to ₹3,000 a day. Homepage banners are reported to need ₹1 lakh or more.
One benchmark puts Zepto's CPCs 30% to 40% lower for similar intent, and Ladya reports a lower commission range of 10% to 18%. Your category and cities decide the real gap.
A 2026 agency guide describes bundles of ₹5 to ₹6 lakh with homepage banners, in-feed placements and a brand store. Package terms are negotiated with Zepto's brand team.
No. Atom is a paid analytics product, priced at about ₹30,000 a month by one guide, that adds share of voice and neighbourhood sales data to the ads reports.
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