On Ladya's April 2026 benchmark, search ads cost ₹6 to ₹25 per click on Blinkit, ₹4 to ₹18 on Zepto and ₹5 to ₹20 on Swiggy Instamart, with banners at ₹80 to ₹250 CPM on all three. Zepto is cheapest per click and has the lowest commission; Blinkit is dearest but most self-serve. The cost that decides profit is commission plus the MRP gap, not the click price.
None of the three apps publishes a rate card. The figures below are Ladya's April 2026 benchmark unless marked; Blooprint's quick commerce ads guide quotes the same source alongside others.
| Line | Blinkit | Zepto | Swiggy Instamart |
|---|---|---|---|
| Search CPC | ₹6 to ₹25 | ₹4 to ₹18 | ₹5 to ₹20 |
| Top of search | ₹12 to ₹25 | ₹8 to ₹18 | ₹10 to ₹20 |
| Lower positions | ₹3 to ₹6 | ₹2 to ₹5 | ₹2 to ₹5 |
| Display and recommendation CPC | ₹1 to ₹8 | ₹1 to ₹8 | ₹1 to ₹8 |
| Banner CPM (agency guides) | ₹80 to ₹250 | ₹40 to ₹90 homepage, ₹1 lakh+ minimum (reported) | ₹80 to ₹250 |
| Commission range used | 12% to 20% | 10% to 18% | 15% to 25% |
| Platform-reported ROAS | 3.5x to 5x | 3x to 5x | 3x to 5x |
| True ROAS after commission and COGS | 1.2x to 2x | 1.3x to 2.5x | 1x to 2x |
One other benchmark puts Zepto's CPCs 30% to 40% below Blinkit's for similar intent, consistent with the ranges above.
| Line | Reported figure | Source |
|---|---|---|
| Blinkit listing fee returned as ad credit | ₹25,000 per SKU per state | One 2026 agency guide |
| Blinkit dashboard floor | ₹1,000 | tillitclicks |
| Zepto entry package | ₹5 to ₹6 lakh bundled | GlobalWebsters |
| Zepto Atom analytics | About ₹30,000 a month | GlobalWebsters |
| Instamart three-month packs | ₹4.5 to ₹9 lakh | Storyboard18, Unbundl |
| Instamart quarterly brand packs | ₹8 to ₹10 lakh | GlobalWebsters |
These are single-source or agency figures and they change by category. Treat them as questions to ask your category manager, not prices.
₹50,000 of search spend on a ₹200 snack SKU with a 45% cost of goods. CPCs at the middle of each lower-to-mid range; conversion held at 7% so only price and commission differ.
| Blinkit | Zepto | Instamart | |
|---|---|---|---|
| Blended CPC | ₹10 | ₹7 | ₹8 |
| Clicks | 5,000 | 7,143 | 6,250 |
| Orders at 7% | 350 | 500 | 438 |
| Sales | ₹70,000 | ₹1,00,000 | ₹87,600 |
| Platform ROAS | 1.4x | 2.0x | 1.75x |
| Commission (mid of range) | 16% | 14% | 20% |
| Contribution after COGS and commission | ₹27,300 | ₹41,000 | ₹30,660 |
| Result after ₹50,000 spend | Loss ₹22,700 | Loss ₹9,000 | Loss ₹19,340 |
All three lose money at 7% conversion on this SKU, which is the honest shape of quick commerce ads for a low-ticket product. What turns them positive is a higher conversion rate from being the obvious choice on a small screen, lower CPCs from owning brand and long-tail terms, and stock in every targeted store. Zepto wins this table on price and commission; your categories and cities may not match it.
Agency guides warn that some quick commerce dashboards compute ROAS on MRP. A ₹500 MRP product selling at ₹340 shows about 47% more ROAS than it earned. Compare the three apps only after recomputing each on selling price; otherwise the app with the widest MRP gap looks best.
BlooprintAI does not manage Blinkit, Zepto or Swiggy Instamart ads yet; all three are marked coming soon. Amazon and Flipkart ads are available today.
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Learn more →Cost per thousand impressions: the billing model behind Blinkit, Zepto, Instamart and Myntra banners.
Learn more →Which quick commerce app to advertise on first, by CPC, commission, self-serve access and reporting.
Learn more →Reported CPCs by slot, banner CPMs, minimum budgets and the listing deposit returned as ad credit.
Learn more →Per click, usually yes. Ladya's April 2026 benchmark puts Blinkit search at ₹6 to ₹25 and Zepto at ₹4 to ₹18, and another benchmark puts Zepto 30% to 40% lower for similar intent.
Zepto, on both CPC and commission in Ladya's benchmark (commission 10% to 18%). Category, city and slot move the real number more than the app does.
Agency guides report ₹80 to ₹250 CPM on Blinkit and Instamart and ₹40 to ₹90 CPM for Zepto homepage banners with about a ₹1 lakh minimum.
Ladya reports 1.2x to 2x on Blinkit, 1.3x to 2.5x on Zepto and 1x to 2x on Instamart after commission and cost of goods, against 3x to 5x on the dashboards.
Yes, 18% on all three apps. A GST-registered brand claims it as input tax credit.
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