Big Saving Days is one of Flipkart's recurring mid-size sales, run several times a year, and seller ads for it follow a scaled-down version of the Big Billion Days plan: pick hero SKUs, start a week or two early, raise daily budgets so campaigns are still live in the evening, and step down over two to three days. The multipliers come from your own last event, not from BBD.
Big Billion Days is the year's largest event, with a month of build-up, and Blooprint's BBD guide covers it separately. Big Saving Days and the other recurring sales, such as Republic Day and summer events, are shorter, less crowded and more frequent. Traffic rises, competitors raise bids, but by less, and the event ends before most sellers have finished reacting to it.
That changes the plan in two ways. The runway is shorter, a week or two rather than the four weeks Flipkart Ads' Festive Playlist recommends for BBD. And the budget multiplier should be smaller than the 3 to 4x that agency playbooks quote for BBD. There is no published figure for Big Saving Days; the honest number comes from your own last event, which is why the first step below is a look back.
Same event last time, or the nearest mid-size sale. Note daily spend, CPC, conversion rate and ROI for the sale days and the week before.
Sale-day CPC divided by normal CPC is your cost uplift; sale-day clicks divided by normal clicks is your traffic uplift. Multiply them for the budget needed to keep the same visibility.
If campaigns hit their cap before 6 pm last time, the budget was too small whatever the ROI said.
Budget that could sell more units than you hold is wasted. Match it to sellable stock of each hero FSN.
A worked example: last Big Saving Days, CPC rose from ₹8 to ₹12 (1.5x) and clicks from 400 to 600 a day (1.5x). Keeping pace needs about 2.25x the normal daily budget, so a ₹4,000 a day campaign goes to about ₹9,000 for the sale days. If last time it ran out at 2 pm on ₹6,000, that confirms it.
| When | What to do | Why |
|---|---|---|
| 10 to 14 days before | Pick three to five hero FSNs; fix any listing with poor conversion; top up stock | Ads cannot help a listing that does not convert |
| 7 days before | Raise hero FSN budgets to about 1.5x; add exact keywords for sale-season queries | Builds recent conversion history |
| 2 days before | Move to the full sale-day budget; check wallet, blocked balance and end dates | Campaigns must not stop on day one |
| Sale days | Check spend at 10 am, 2 pm and 6 pm; top up winners, cut bids on losers | Evening traffic carries many orders |
| After | Step down over two to three days; restore normal bids | Late attribution and returning shoppers |
For hero FSNs, CPC campaigns with a higher search top slot multiplier keep you visible when it matters. Agency playbooks from swcybernetics and Pinnacle Growth suggest 30 to 50% on top-of-search for BBD; for a smaller sale, use your last event's placement report to decide, and start lower. Smart ROI campaigns on the long tail can have their target lowered by a point for the sale window and restored after; do not run Smart ROI and CPC on the same FSN during the sale, or the post-sale review becomes guesswork.
Product page placements often do well in mid-size sales because shoppers compare more. Check the placement report from last time before assuming the top slot is where the money should go.
Judge the sale once the attribution window has closed, against the week before, not against a normal Tuesday. The questions: did the extra spend buy extra orders at ROI above break-even, which FSNs ran out of budget or stock, and which search terms only appeared during the sale and should be negated now. BlooprintAI keeps every Flipkart campaign's spend pace and ROI in one table with daily history, so the before, during and after comparison is a date filter and an Excel export, and budget step-downs across campaigns are one bulk change with a summary first.
The Flipkart and Shopsy workflow in BlooprintAI: bulk campaign creation, placement bids, keyword control and reports the seller dashboard does not give you.
Learn more →Enter ad revenue and ad spend to get Flipkart ROI, the matching ACoS and ROAS, and the ROI you need to break even at your margin.
Learn more →The 3 to 4x budget maths, the four-week ramp, and the morning checklist for sale days.
Learn more →Search top slot, product page, browse and home page: reading the placement report and setting multipliers.
Learn more →There is no published figure. Use your last similar event: multiply its CPC uplift by its traffic uplift. For example, 1.5x CPC and 1.5x clicks means about 2.25x the normal daily budget. For comparison, agency playbooks quote 3 to 4x for Big Billion Days.
One to two weeks before, raising hero FSN budgets gradually. Flipkart Ads' Festive Playlist recommends four weeks for Big Billion Days; smaller events need less runway.
For the long tail, yes, with the target lowered by about a point for the sale window. For hero FSNs, CPC gives more control over visibility. Avoid running both on the same FSN during the sale.
Almost always the daily budget ran out. Check spend at 10 am, 2 pm and 6 pm on sale days and top up campaigns that are above break-even ROI.
Step down over two to three days rather than cutting on the last night. Returning shoppers and late attribution keep orders coming, and a sudden drop loses them.
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