A new Flipkart seller should start ads with one CPC campaign on two or three FSNs, automatic targeting, ₹500 to ₹1,000 a day per campaign, and expect ROI of 2 to 3 for the first month while the listings build history. Smart ROI comes later, once an FSN sells steadily. This guide is the first 60 days in order, with the numbers and the mistakes that cost new accounts most.
A new listing has no sales rank, few or no reviews and, for its first two weeks or so, no usual price, as gonukkad's guide notes. Organic search has little reason to show it. Ads are the only lever that puts it in front of shoppers from day one, which is why Flipkart Ads promotes its New Listing Launchpad programme, whose explainer video has around 12,000 views. The trade-off is that ads on a listing with no reviews convert worse than ads on an established one, so the first weeks cost more per order.
Blooprint's Flipkart ads guide covers creating campaigns click by click and its post on Smart ROI versus CPC explains both bidding modes. This page is the plan around them for an account with no history.
Two or three hero FSNs, automatic targeting, CPC bidding at the suggested bid, ₹500 to ₹1,000 a day. Do not change anything for the first week except to add budget if it runs out before evening. The goal is search term data.
Open the search term report. Terms with 30 to 50 clicks and no orders become negatives. Terms with orders become exact keywords in a second, manual CPC campaign, bid slightly above what they were costing.
FSN report against break-even. FSNs converting better get more budget; FSNs well below break-even with plenty of clicks come out of ads while you fix the listing.
An FSN selling five to ten a day, the threshold ecomadvisor quotes, can move to a Smart ROI campaign with a target slightly above break-even. Keep the manual campaign on your best exact terms.
| Metric | Weeks 1 to 4 | Weeks 5 to 8 | Source |
|---|---|---|---|
| ROI | 2 to 3x | Rising towards break-even and above | globalwebsters, adtorise |
| Daily budget per campaign | ₹500 to ₹1,000 | Following ROI | agency guides |
| CPC | Category-dependent; ₹5 to ₹10 in fashion, ₹15 to ₹30 in mobiles | Falls on exact terms | gonukkad category table |
| Smart ROI | Not yet | Once 5 to 10 sales a day | ecomadvisor |
A worked example: ₹750 a day for 30 days is ₹22,500 plus ₹4,050 GST. At ROI 2.5 that returns ₹56,250 of attributed sales, below a break-even of 4, so the month loses money on paper. It also produces the search terms, reviews and sales rank that let month two run at ROI 4 or better. The mistake is stopping at day 20 because ROI was 2.5.
Once an account passes a few dozen FSNs, the day-15 and day-31 steps become the slow part. BlooprintAI creates Flipkart PLA campaigns in bulk from one CSV and filters search terms and FSNs by ROI, clicks and spend across every campaign, with bid and budget changes applied in bulk after a summary.
Create PLA campaigns in bulk, filter FSNs and keywords by ROI, CPC and spend, and update bids and budgets in one go. ₹12,999 per month, 7-day free trial.
Learn more →Enter ad revenue and ad spend to get Flipkart ROI, the matching ACoS and ROAS, and the ROI you need to break even at your margin.
Learn more →How much to set on a normal day, minimums, and how to phase spend for new and established listings.
Learn more →When to let Flipkart pick the queries and when to run exact and phrase keywords yourself.
Learn more →₹500 to ₹1,000 a day per campaign on two or three hero FSNs, as agency guides suggest, plus 18% GST. Decide a learning budget for the first month in advance and expect ROI below break-even while listings build history.
CPC first. Smart ROI bids to a target using sales history, and ecomadvisor puts the useful threshold at about five to ten sales a day. Move an FSN to Smart ROI once it gets there.
Agency posts from globalwebsters and adtorise describe 2 to 3x for the first 30 to 45 days on a new account. It should rise as reviews, negatives and exact keywords accumulate.
You can, but paid clicks convert poorly without reviews. Get three to five reviews first where possible, and keep the first campaign small until conversion improves.
A Flipkart Ads programme aimed at new listings, explained in an official Flipkart Ads video with around 12,000 views. Check the Ads panel for eligibility and terms for your account.
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