Flipkart ads cost what the auction sets: PLA clicks of ₹3 to ₹30 by category, as agency tables report, and PCA impressions at a CPM you bid. There is no fixed rate card. Spend carries 18% GST, is billed from a prepaid wallet or Advertise Now Pay Later credit, and invoices sit in Seller Hub. This guide gives the numbers with their sources and a cost-per-order example.
'Flipkart ads rate card' is a common search, and the honest answer is that there is no such document for self-serve ads. PLA clicks are priced by an auction between sellers bidding on the same searches and placements, so the cost is set by your competitors and by your listing's expected conversion, not by a table. Brand and display packages sold by Flipkart's team do have rate cards, in lakhs, and those are quoted on request.
What exists instead are agency tables built from client accounts. They are useful as a starting range and no more. Blooprint's Flipkart ads guide has a budget section; this page collects the cost numbers in one place.
The most-cited table is gonukkad's, which also suggests a daily budget per category. Treat every figure as one agency's observation in one period.
| Category | Reported CPC | Suggested daily budget (gonukkad) |
|---|---|---|
| Mobiles and electronics | ₹15 to ₹30 | ₹2,500 |
| Beauty | ₹10 to ₹18 | ₹1,200 |
| Footwear | ₹8 to ₹14 | ₹1,000 |
| Home decor | ₹7 to ₹12 | ₹800 |
| Fashion | ₹5 to ₹10 | ₹1,000 |
| Grocery | ₹3 to ₹6 | ₹500 |
A second widely quoted range is ₹7 to ₹20 per click across categories, from gonukkad and olbuz. During Big Billion Days, agency playbooks report CPCs at two to three times these levels.
Your own number is in the campaign report after a week. It will differ from the table, because your bid, placement multipliers and listing quality decide what you actually pay, and the actual CPC is usually below the bid.
CPC alone does not tell you whether ads are affordable. Cost per order does, and it depends on conversion rate.
| Fashion example | Electronics example | |
|---|---|---|
| Selling price | ₹699 | ₹2,499 |
| Margin before ads | 30% (₹210) | 12% (₹300) |
| CPC | ₹7 | ₹20 |
| Conversion rate | 4% | 2.5% |
| Clicks per order | 25 | 40 |
| Cost per order | ₹175 | ₹800 |
| ROI (price / cost per order) | 4.0 | 3.1 |
| Break-even ROI (1 / margin) | 3.3 | 8.3 |
| Result | Small profit per ad order | Loss on every ad order |
The electronics seller has a lower CPC relative to price but a thinner margin, and loses money on every attributed order. That is the pattern behind most 'Flipkart ads are expensive' complaints: the click is not expensive, the margin is thin. The fixes are conversion rate (listing, price, reviews) and bid, in that order.
Add money to the ads wallet, or use Advertise Now Pay Later credit if enabled; ANPL spend is deducted from the next payout, with no interest according to launch coverage.
Each click on a PLA ad, or each thousand impressions on PCA, is deducted from the wallet or credit. Part of the balance is held as blocked balance against running campaigns' remaining budgets.
18% GST applies on ad spend. The tax invoice is generated monthly and is available in Seller Hub under payments; input tax credit can be claimed against your GST liability.
Unused wallet balance stays in the wallet. Promotional credits, where Flipkart has given them, usually expire and are not refundable.
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Learn more →Enter ad revenue and ad spend to get Flipkart ROI, the matching ACoS and ROAS, and the ROI you need to break even at your margin.
Learn more →Turn the CPC into a daily and monthly budget you can defend.
Learn more →What Flipkart's ROI number means, its formula, and how it maps to ACoS and ROAS.
Learn more →It is set by auction. Agency tables (gonukkad) report ₹3 to ₹6 in grocery, ₹5 to ₹10 in fashion, ₹8 to ₹14 in footwear, ₹10 to ₹18 in beauty and ₹15 to ₹30 in electronics. Your campaign report shows your real number after a week.
Not for self-serve PLA and PCA; both are auction priced. Brand and display packages sold by Flipkart's team are quoted on request, typically in lakhs.
Yes, 18% on ad spend. The monthly invoice is in Seller Hub under payments and the GST can be claimed as input tax credit.
Usually because the margin is thin or the conversion rate is low, so many clicks go into each order. Compare ROI with break-even ROI (one divided by margin before ads); fix conversion before touching bids.
Before, from a prepaid wallet, unless Advertise Now Pay Later is enabled, in which case the spend is deducted from your next payout.
One campaign at ₹500 a day is ₹15,000 a month plus GST. Most small sellers with three to five campaigns spend ₹45,000 to ₹1,50,000 a month. The right number comes from your margin and conversion rate, not from a typical figure.
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