Comparison

Adbrew vs SellerApp: two India-rooted Amazon ads tools compared

Adbrew and SellerApp both have Bengaluru roots, both support Amazon.in, and both bill in US dollars. Adbrew is the advertiser's tool: $799 a month or a share of spend, with DSP, AMC and Marketing Stream for larger Amazon accounts. SellerApp is the seller's suite: a free plan, PPC rules and dayparting, plus research and profit tracking. Neither offers self-serve Flipkart ads.

Adbrew
Standard $799/month or % of spend, whichever is greater (checked 29 Sep 2026)
SellerApp
Free; Pro from $99; Smart $149 then $250/month (checked 29 Sep 2026)
Amazon.in
Both yes
Flipkart, self-serve
Neither

Adbrew vs SellerApp at a glance

Prices from adbrew.io/pricing and sellerapp.com/pricing.html, read 29 Sep 2026. SellerApp's $149 Smart price is a three-month introductory rate.

AdbrewSellerApp
MarketplacesAmazon (9 countries incl. India), Walmart, DSP, AMCAmazon in about 20 countries incl. India; Flipkart via data API and managed service only
Amazon.in supportYesYes
Flipkart supportNoNot self-serve; agency service only
Pricing and currencyUSD: Standard $799/month or % of ad spend, whichever is greater; Enterprise custom (checked 29 Sep 2026)USD: Freemium $0, Pro from $99/month, Smart $149 for 3 months then $250; agency $300 + 0.5% to 2.5% of spend (checked 29 Sep 2026)
INR pricingNo (Bengaluru-built)No
Free trialNot statedFreemium plan, no card
Bulk campaign creationNot stated on pages readBulk handling of campaigns, ad groups and keywords on Amazon
Automation modelRules, DSP and AMC workflowsRules and AI, dayparting, automatic negatives and harvesting
Best forLarger Amazon-only advertisers wanting DSP and AMCAmazon-only sellers wanting research, profit tracking and hands-off rules

Where Adbrew is stronger

  • Advertising depth: sponsored ads automation plus Amazon DSP, Amazon Marketing Cloud, Marketing Stream and share-of-voice tools in one platform
  • Nine Amazon marketplaces including India, plus Walmart, so exporters can run everything in one place
  • Budget management built to spend the whole budget on the right campaigns
  • Recognition from Amazon: its newsroom reports a Challenger award at the Amazon Ads Partner Awards 2025
  • Indian case studies, such as a full-funnel programme for Clovia, alongside global ones
  • An Enterprise tier with custom AMC queries for accounts spending above $500,000 a month

Where SellerApp is stronger

  • Price of entry: a free plan with no card, Pro from $99, and ads automation in Smart at $149 for three months then $250
  • Seller tools beyond ads: product and keyword research, listing quality checks, a profit dashboard with FBA fees
  • Rule-based and AI automation, dayparting, keyword harvesting and automatic negative targets for smaller accounts
  • About 20 Amazon marketplaces, and a large set of free tools including an ACoS calculator and PPC audit
  • Managed services, including agency pricing of $300 plus 0.5% to 2.5% of spend, if you want it done for you

The rupee cost

At about Rs 96 to the dollar on 29 Sep 2026: Adbrew Standard is at least Rs 76,700 a month, more if the percentage of spend is larger. SellerApp Pro is about Rs 9,500, and Smart is about Rs 14,300 for three months and Rs 24,000 after that. Neither publishes INR prices, despite the Indian roots.

All INR figures on this page are before GST. Indian invoices carry 18% GST, and Indian businesses paying a foreign vendor in USD usually pay IGST on the import of the service plus a card forex markup, so add those to any dollar price before comparing.

The two are priced for different accounts. Adbrew's floor makes sense for brands spending several lakh a month or more on Amazon ads; SellerApp's plans make sense from the first campaign.

Which to pick

Your situationPick
Large Amazon brand using DSP and AMCAdbrew
Small or mid-size Amazon.in sellerSellerApp
Want research, profit and PPC in one billSellerApp
Agency managing large Amazon accounts across countriesAdbrew
Want a free startSellerApp Freemium
Also need self-serve Flipkart or Shopsy adsNeither; see below

The Flipkart question

Adbrew's sitemap has no Flipkart pages at all. SellerApp mentions Flipkart for its product data API and managed services, not as self-serve ads software. For an Indian brand that runs Flipkart alongside Amazon.in, this is the gap both leave open, and the reason searches such as adbrew india and sellerapp bangalore often end with a second tool for Flipkart.

Where BlooprintAI fits

BlooprintAI, also built in Bengaluru, covers Amazon India, Amazon UAE, Flipkart and Shopsy in one account and publishes rupee prices: Rs 14,999 a month for Amazon and Rs 12,999 for Flipkart + Shopsy, before GST, with a 7-day trial and no card. It has no DSP, AMC or research tools, and it does not bid automatically.

How BlooprintAI works, so this comparison is fair: it is bulk-workflow software, not a bidding robot. It creates campaigns in bulk from a CSV, filters keywords and targets by ACoS, CPC, CVR or spend, shows suggested bids, and applies the bid, budget and placement changes you approve, with a summary first and a log afterwards. It does not auto-bid, run hourly rules, add negatives on its own, daypart, or offer a custom dashboard builder. If you want fully hands-off bidding, some of the tools on this page do that and BlooprintAI does not.

Frequently asked questions

Which is better, Adbrew or SellerApp?

Adbrew for large Amazon advertisers who want DSP, AMC and Marketing Stream in one platform and can pay at least $799 a month. SellerApp for smaller sellers who want PPC automation, research and a free start.

Are Adbrew and SellerApp Indian companies?

Adbrew is Bengaluru-built and also operates in the US. SellerApp lists a Singapore head office and a US address with a large team in India. Both bill in US dollars.

How much does Adbrew cost compared with SellerApp?

Adbrew Standard is $799 a month or a percentage of ad spend, whichever is greater. SellerApp is $0 Freemium, Pro from $99, and Smart at $149 for three months then $250, all checked 29 Sep 2026.

Does either support Flipkart ads?

Not as self-serve software. Adbrew has no Flipkart pages; SellerApp offers Flipkart only through a data API and managed services. BlooprintAI, Hector, Artha360, Mark8 IQ and Adyogi cover Flipkart ads.

Do they have free trials?

Adbrew's pricing page shows no free trial; its call to action is start now or book a demo. SellerApp has a free plan with no card.

Do both support Amazon.in?

Yes. Adbrew lists India among nine Amazon marketplaces and SellerApp among about 20.

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